In our first episode of this month’s series all about category management, SPINS Retail Insights Managers Jim Olson and Kyle Youngs give you a run down on all the ways SPINS can help retailers improve their category management. Whether you’re looking to differentiate your product mix, find new and trending items, or identify when it’s time to change your pricing, SPINS is here to help.  

Next week, Angela will chat with Daniel Scharff from Startup CPG about how startup brands navigate getting on the shelf. See you then!  

In this episode of The Buyer’s Desk, we discussed INFRA’s growth over the years with President & CEO Pat Sheridan. From the successful rollout of the INFRA Everyday EDLP Program to the recent shift to A/B promotions, join Angela, Chris, and Pat as they talk about the strategic growth plans INFRA has for the future and reminisce on how far we’ve come.  

Get ready for February’s theme – Category Management! Join us next week for a data-driven discussion with SPINS Retail Insights Managers Jim Olson and Kyle Youngs.  

In this week’s episode, Angela tackles CPG growth with INFRA’s own Director of Purchasing Nick Auzenne. From better-for-you soda alternatives to innovative whole vegetable products, they explore the key trends set to make waves in INFRA members’ stores in 2025. Don’t miss out on this insightful conversation about the products and shifts poised to define the next wave of consumer demand. 

Next week, we’ll round out January’s growth theme with another conversation with INFRA CEO Pat Sheridan.  

In episode 2 of this month's four-part series on growth, we’re tackling the brand side of things with an incredible up-and-coming brand – Painterland Sisters! Chris chats with Stephanie Painter about the role that INFRA Members played in jumpstarting their brand, the importance of providing rural communities with nourishing foods, why Skyr stands out as the healthiest yogurt option, and more.  

Tune in next week where we'll talk growth with INFRA's own Director of Purchasing, Nick Auzenne.

The Buyer’s Desk is back, and we’re kicking off 2025 talking all about growth! In episode one of this month’s four-part series, SPINS Senior Retail Insights Manager Jim Olson sits down with INFRA President & CEO Pat Sheridan to talk about INFRA member growth in the natural channel, the transition to A/B ad cycle, how members should approach brand mergers and acquisitions in the new year, and more!  

Stay tuned for next week’s episode, where Chris sits down with Stephanie Painter, Co-Founder of The Painterland Sisters Skyr Yogurt to talk brand growth.

In this bonus episode, we’re joined by Wendy Creager, Monique Wellise, and Yolanda Fenton from trusted partner Natural Factors! From maintaining top-tier product quality and traceability to offering hands-on sales support, Natural Factors has been a true partner from day one. We dive into their MAP pricing policy, regenerative farming practices, and product certifications. Tune in to hear how Natural Factors continues to lead with integrity while supporting independent retailers.

Brought to you by TCHO and Endangered Species Chocolate.

We’re exploring all there is to know about chocolate in this month’s episode! Jim and Category Manager Kim kick off the SPINS segment chatting about trends in chocolate over the last year, including international origins, alternative sweeteners, and functional ingredients. 

Next, we dive into our first ever roundtable with Tim from Beyond Good and Chocolate Educator Dr. Jessica Henderson, discussing topics like the difference between craft and mass-produced chocolate, how bean origin influences flavor, and the pros and cons of certifications. 

Brought to you by Parch and Fillo’s.

In this special Hispanic Heritage Month episode, we’re shining a spotlight on Hispanic-owned stores and brands! First, resident SPINS expert Jim Olson takes us through several Hispanic-owned brands making a splash at INFRA Member stores. Next, Angela and Member Implementation Specialist Rayna chat with Lester Gonzalez of Las Monjitas Health Foods in Puerto Rico. Lester tells us his brand story and speaks to the importance of “atencion” in retaining his customers. Next, Chris chats with Miguel Leal, Co-Founder of SOMOS, about the importance of authentic Mexican brands in CPG and scaling a business while maintaining core values.

Tune in for a celebration of innovation, culture, and business excellence!

Brought to you by RTI.

Join us in this month's episode as we dive into the world of marketing! First, SPINS expert Jim gives a run down on how SPINS can help independent retailers differentiate themselves. Next, Chris has an engaging discussion with Tina and Amanda from the Natural Products Marketer Podcast, exploring the vital role of digital strategy in effective marketing and how creative in-person experiences can boost sales. Plus, John Wood from The Green Grocer shares his insights on crafting effective social media ads with the support of an external marketing agency. Don’t miss these expert perspectives on driving success in today’s market!

Brought to you by JonnyPops & Painterland Sister's Skyr Yogurt.

In celebration of Independent Retailer Month, we're exploring a unique strength of independent retailers: local sourcing!

First, SPINS expert Jim Olson delves into how local sourcing resonates with values-oriented consumers. Then, Chris and Jim join forces in a discussion with Allison Hohn, Executive Director at Naturally Minnesota, about connecting small brands with the resources they need to thrive and the crucial role independent retailers play in helping these brands gain traction. Lastly, Angela interviews David Warner from INFRA Member City Feed and Supply, focusing on prioritizing the customer's perspective and building strong relationships with local vendors.