Mobile gaming advertisements are on the rise with expected growth of $49 million in 2018. King, the owners of the Candy Crush franchise, plan to reintroduce ads to their mobile games, a departure from their removal of ads four years ago. Plus, NBCUniversal ad-sales chief Linda Yaccarino bashes digital advertising in her latest speech.
Today's cast: Len Ward (Commexis President), Melissa Shaine (Commexis Manager of Branding & Account Coordinator), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Digital & Creative Strategist).