The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

Episode #129 - Are you a solopreneur or entrepreneur who wants to finally make an improvement in your business, but cannot take the leap? Today, I'm going to share with you a few small changes that can make all the difference in your lives. It doesn't matter what type of entrepreneur you are or where you're at in your business, these simple steps will help anyone grow into a better version of themself. In this episode, I'm going to show you how small habits can improve your life and why it's so easy to do.

Contact me at https://bit.ly/thecalmmarketer

Episode #128 - Creating a new logo or website and stuck on what colors to use? I've come up with an easy 3 step process on how to create a color palette for your business.

Visit my new YouTube page: https://jo.my/thecalmmarketeryoutube

Contact me at https://bit.ly/thecalmmarketer

Episode #127 - I'm moving to a new space and refocusing my content to a new audience.

Where am I moving to? Youtube! Don't worry, this podcast is still alive and strong. I am branching out to a new platform where I can create more content for you. BTW, all of The Calm Marketer podcast episodes will be published on this new Youtube channel.

What's my new audience? Solopreneurs who want to learn marketing tips to grow their online business from a laid-back guy who's not Gary Vee or Grant Cardone. If you fit my new audience, I invite you to subscribe to my new Youtube channel!

My new Youtube channel: https://jo.my/thecalmmarketeryoutube

Questions? Contact me at https://bit.ly/thecalmmarketer

Episode #126 - Are people not downloading your lead magnet? Maybe your offer is not good or maybe it's the copy or both! Imagine if you could double your opt-in rate if only you had everything dialed in. In today's episode, I want to talk specifically about how to write sales copy for your squeeze page so you can get a flood of new people to download your lead magnet!

Copywriting Tip: Remember to be specific when it comes to creating an offer. Show people “How To Ditch Sugar & Drop Up To 5 Pounds per Week!” instead of just telling them how they can lose weight in general. And don't show someone "how you get more leads!" Instead, give them details on "the five-step system that will generate 3 new leads for your business every day!" This makes your offers practical and believable so customers are compelled by what you have to say.

Using a template is always the best way to ensure you have everything you need. Take this simple but effective example and feel free to use it!

[Question Title] – Want to lose weight without sacrificing good food?

[Solution Subheading] – Discover the 30-day weightloss plan that changed my life.

[Beneficial Bullet Points]

[CTA Button] – [Get My Free 30-Day Weightloss Plan Now!]

Have questions? Contact Me at https://bit.ly/thecalmmarketer

Episode #125 - Are you a coach, consultant, local business, that wants to generate more leads? Well, a lead magnet is one of the best ways to do that. And in today's episode, I'll talk about how you can easily craft highly effective lead magnets.

Learn how to create the coolest lead magnets that work in the One Funnel Away Challenge here: https://jo.my/ofa9

Questions? Contact me at https://bit.ly/thecalmmarketer

Episode #124 - Looking for the best way to make money online that you love and feel comfortable doing? As INFPs, we want to do things that feel comfortable to us and I have learned what I feel comfortable doing and wanted to share my tips with you. I think you will get some good next steps on what you can do to start your journey or make a pivot to start making the money you deserve.

There are two main routes you can take:

1. Consulting/Freelancing

2. Affiliate Marketing

If you need help building your consulting or affiliate marketing business, I highly recommend taking the One Funnel Away Challenge! Learn more here: https://jo.my/ofa8

Contact me if you have any questions here: https://bit.ly/thecalmmarketer

Episode #123 - Do you sometimes think you're not good enough? I've used to think that when it came to my workplace performance. My self-confidence was pretty low back in the day. And as an INFP, you know I was always putting myself down. But the way I viewed myself improved after I became my own boss. I now work the way I want to work and I am seeing it pay off. I'll tell you my story about how I manage my self-confidence and how you can do the same.

Contact me at https://bit.ly/thecalmmarketer

Episode #122 - Are you trying to rank for a competitive keyword with no luck? SEO is getting harder and you need to adjust to the way Google looks at content. It's all about quality vs. quantity when it comes to publishing. In this episode, I will tell you why I choose the "Content Clusters" strategy to help sites rank for competitive keywords easier and more quickly!

Content clusters have two parts: a pillar page and supportive pages.

What is a pillar page? It is the main article about a particular subject.

What are supportive pages? They are “supporting” articles that deeply explain a specific aspect of the main topic. Usually, pillar pages rank for more popular, head keywords, while supportive pages cover a bunch of long-tail phrases.

Need help brainstorming what topics to write about? Use SurferSEO and Semrush!

Get a 7-day trial of Surfer here: https://jo.my/surferseo

Get a FREE 7-day trial of Semrush here: https://jo.my/free-semrush-trial

Want to contact me? Go to https://bit.ly/TheCalmMarketer

Episode # 121 - Trying to make your page show up for a keyword, but not sure why you aren't ranking? There could be a million and one reasons, but one common failure I see is that people are not writing for the right audience. To help find the best audience to write for, all you need to is go to Google! In this episode, I will tell you more about how you can analyze the Google results page to see what audience to write for so you can improve your keyword rankings.

Spending time analyzing the SERPs can help determine who the audience that you need to be targeting is.

Looking at these things will tell you who the main audience is.

Explore and spy on your market for free by using the Semrush Market Explorer Tool: https://jo.my/market-explorer-tool

Contact me by going to https://bit.ly/thecalmmarketer

Episode #120 - Stuck on choosing what the best audience to target for your Facebook Ads? Or are you lost trying to figure out what kind of ads and/or content to post on your profiles? Today, I am going to show you a trick to spy on your Facebook followers so you know who to target and what kind of ads/content to show them.

The Semrush article I referenced, "How To Define Your Target Audience for SEO," goes into detail: https://jo.my/target-audience1

"If you've built up a following on social media, there's a very good chance that this audience is interested in the products you sell or the services you offer.

Utilizing your social channels' insights can be a great way to learn more about who your audience is.

Facebook Audience Insights is the recommended tool for diving deeper into your page's followers on the platform.

From understanding your audience's demographic profile (along with data from Google Analytics) to the other pages that they like on Facebook, this is a great starting point to figure out who you should be targeting." - Semrush

Direct link to Facebook Audience Insights: https://www.facebook.com/ads/audience-insights/

Questions? Contact me at https://bit.ly/thecalmmarketer