As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union. 

This week we look at the increasing importance of audience segmentation for marketers.

This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.  

Inspired by a listener question - this week we discuss all things creativity.  How do you get your best ideas?  Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.  

This week, our Opinionated Marketers reflect on two positive new stories.

This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.  

Hosted by Kiran Kapur of Cambridge Marketing College

For our first episode of Opinionated Marketers in 2024, we asked Kiran Kapur and Charles Nixon of Cambridge Marketing College to make their predictions for the year ahead.  We touch on supply chains, shortages and elections.

This week, with a little bit of help from Winnie the Pooh, we remind marketers the importance of fact checking! 

In our final podcast of 2023, we look back at the most-listened to episodes of the year AND set you a little Christmas Quiz.

From the entire Cambridge Marketing College team, we wish you a peaceful festive season.

At the start of this year, our Opinionated Marketers made predictions for 2023.  How many came true?  Listen to find out!