On this week's agenda:

Digital Marketing is a waste of money - and why companies needn't have an opinion on everything.

Charles Nixon and Kiran Kapur are our Opinionated Marketers, hosted by Daniel Fox.

This week I'm joined by Jeremy Hyde, Regional Director of the FD Centre.  In this podcast we'll bust some of the myths around Finance Directors, and explain how a great FD and a Dynamic Marketeer can be the ultimate combination.  

This week we digest the news that Unilever will ban excessive photo editing from its adverts.  That takes us nicely onto ethics in marketing - and we end on the subject of DEEP FAKES.

In a new weekly series from Cambridge Marketing College, Kiran Kapur and Charles Nixon discuss the marketing issues of the week.

We start with Environmental Marketing.  Isn't it all simply Greenwashing?  Hear what our Opinionated Marketers think!

This week, a topic that's not discussed very often: Marketing in the PUBLIC sector.  How is it different?  Do you actually have 'Customers'??  What works differently???

My guest, Elizabeth Curtis, heads up Marketing and Communications at East Sussex Fire and Rescue Service - and she lifts the lid for us!

This week we give regular contributor, Charles Nixon, a question to muse on.  What key skills do marketers need??  We also get into the attributes and traits that will differentiate a good marketer from a GREAT marketer.

This week my guest, Alistair Pryde, explains and discusses Competitive Advantage.  First we'll digest what it is - before moving onto how you identify your own.  

This week - "Digital Disruption".  Annie Dawson explains what it is, who it affects and why businesses should be aware of potential disruptors.  College founder Charles Nixon also returns with his unique take on consumer behaviour in 2021!

This week - the initially scary but very rewarding world of Freelancing!  My guest is Sarah Townsend, a freelance marketing copywriter and author.  Founder of the Cambridge Marketing College, Charles Nixon, returns to discuss changing consumer behaviour in a Post COVID world.

This week my guest is Andrew Hatcher, Mentor in Residence at Cambridge Judge Business School.  He explains to us the importance of "customer experience" and how it MIGHT be more important than the actual marketing mix!  Regular contributor Charles Nixon also heralds the renaissance of the humble brochure and direct mail.