By Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert
The Campfire Circle Podcast is made for mission driven humans ready to build a personal brand that drives change and raises revenue. We talk about getting a seat at the table .... but those who bui
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The podcast currently has 66 episodes available.
Do you gravitate towards statistics over storytelling in your social impact communications?
You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story.
Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories.
In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward.
We discuss:
[01:17] Why storytelling is important
[06:28] When to use storytelling as an advocacy tool
[11:03] The 3 stories to have and share as a changemaker
[14:16] Where to share your stories to drive your mission forward
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
To learn more about storytelling and the repeal of the 8th Amendment in Ireland, visit this article.
Other Campfire Circle podcast episodes I recommend:
Podcast Episode 4: How Your Stories Can Become Your Strength
Podcast Episode 7: Fostering Belonging Through Your Story
Podcast Episode 19: How to deepen your influence to drive change
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field.
But it can be a LOT to take on in addition to your existing social impact work.
Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind.
“You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana Snyder
We discussed:
[02:13] Dana's story behind monthly giving
[06:23] Why Dana decided to take the leap and write a book
[10:06] Her 4-week book writing process
[14:01] Dana’s decision to go with a hybrid publisher
[20:42] All the incredible ways Dana is getting her book out there
[29:12] Dana’s dreamy vision of charitable living
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Make sure to check out Dana Snyder’s book The Monthly Giving Mastermind: A Framework to Build, Grow & Sustain Subscriptions for Good.
You can learn more about Copper Books, Dana’s hybrid publisher, at copperbooks.com.
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Podcast Episode 5: From Leader to Thought Leader with Denise Brosseau
Podcast Episode 26: The Visibility Mindset for AAPI Leaders with Bernice Chao and Jessalin Lam
Podcast Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Connect with Dana Snyder:
Website: positiveequation.com
LinkedIn: Dana Snyder
Instagram: @positivequation
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.
To listen to the full episode, visit: LUMOS MARKETING
Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Get your copy of Bernice and Jessalin’s book The Visibility Mindset here.
Other Campfire Circle podcast episodes I recommend:
Episode 11: Celebrating Community over Competition with Ché Elizaga Castro
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 48: Negotiation for Impactful Softies with Nadia De Ala
Connect with Bernice Chao:
Website: bernicechao.com
LinkedIn: Bernice Chao
Connect with Jesslin Lam:
Website: joyofjessalin.com
LinkedIn: Jessalin Lam
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.”
Finally, we talk about a new form of leadership that’s rooted in purpose and values instead of power and control.
This episode is over two years old, so there’s some mention of dated news stories. What Devona shares, however, is timeless.
To listen to the full episode, visit: LUMOS MARKETING
Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Episode 3: Becoming More of Yourself
Episode 34: Be a Change Agent – from the We Are For Good Podcast
Episode 59: LinkedIn Sales Navigator for Nonprofits
Connect with Devona Stalnaker-Shofner:
Antioch University: Devona Stalnaker-Shofner
LinkedIn: Devona Stalnaker-Shofner
Email: [email protected]
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today.
We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant.
To listen to the full episode, visit: LUMOS MARKETING
Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Other Campfire Circle podcast episodes I recommend:
Episode 4: How Your Stories Can Become Your Strength
Episode 7: Fostering Belonging Through Your Story
Episode 12: How Marketing can Change the World with Lola Bakare
Connect with Ché Elizaga Castro :
LinkedIn: Ché Elizaga Castro
Website: Come Alive
Instagram: @comealive.co
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.
This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyond. Aila also shares the framework she uses to drive change at the social impact organizations she consults with.
If you're a nonprofit leader or part of a social impact executive team, this episode is especially for you.
To listen to the full episode, visit: LUMOS MARKETING
Resources from this episode:
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Aila and Tania mention a couple of models and frameworks to help them guide and drive change. The first is William Miller and Stephen Rollnick’s Motivational Interviewing, which you can read more about here. The second is Prochaska’s Stages of Change Model and you can find more information about it here.
Other Campfire Circle podcast episodes I recommend:
Episode 12: How Marketing can Change the World with Lola Bakare
Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
Episode 34: Be a Change Agent – from the We Are For Good Podcast
Connect with Aila Malik:
LinkedIn: Aila Malik
Instagram: @ailamalikauthor
Company Website: ventureleader.org
Personal Website: ailamalik.com
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?”
This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits.
If you’re trying to build tailored, human-to-human relationships with potential funders, referral partners, and other supporters, listen in.
Resources from this episode:
Eligible nonprofits get 75% off Sales Navigator! Start your application process by clicking here.
If you prefer to watch the replay of this live on LinkedIn, here’s the link. Questions? Leave a comment!
We discussed:
[09:18] LinkedIn Sales Navigator: what is it?
[10:56] Building a Relationship Map
[14:16] Add your current “book of business” to Sales Navigator
[19:03] Find new values-aligned partners with Sales Navigator
To read a full transcript of the episode, visit: LUMOS MARKETING
Other Campfire Circle podcast episodes I recommend:
Episode 53: 10 Copy Coaching Tips for Engaging LinkedIn Content
Episode 40: Measure the Magic: Tracking Resonance Instead of Reach
Episode 19: How to deepen your influence to drive change
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together.
As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform.
From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an evidence-based practice – this episode covers so much goodness!!
“What I really loved about the LinkedIn Sprint was it gave you this template journey of bringing people through something so they could understand how [your offer] would be helpful in their lives.” - Sophie Pyne
We discussed:
[02:48] Sophie’s journey of long term recovery
[11:06] LinkedIn vs. Instagram
[16:35] LinkedIn for nonprofit mission growth
[24:19] LinkedIn for growing your group coaching program
[29:49] How ‘thought leadership’ builds confidence
[34:07] Sophie’s dreamy vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
FINAL LINKEDIN CONTENT SPRINT
Get ready to join (THE FINAL) LinkedIn Content Sprint in June – doors open for registration on Tuesday, May 28th. Get on the waitlist here (there’s only 15 spots available.)
Other Campfire Circle podcast episodes I recommend:
Episode 45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
Podcast Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Podcast Episode 5: From Leader to Thought Leader (with Denise Brosseau)
Connect with Sophie Pyne:
Nonprofit: wavesofrecovery.org
Website: sophiepyne.com
LinkedIn: Sophie Pyne
Instagram: @oceangoddesstherapy
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind.
I talk about:
[02:09] Creating an arm of my business for B2B organizations
[05:16] Navigating the B2B marketplace as a consultant
[06:48] Positioning yourself as a go-to voice in 2024
[07:40] Thought leadership efforts both in and out of LinkedIn
[08:54] Reflecting on the February LinkedIn Content Sprint
[10:51] Moving into my new house, cherry blossoms, and magic
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Join the Waitlist for the last LinkedIn Content Sprint cohort in June 2024 here.
Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
Other Campfire Circle podcast episodes I recommend:
Episode 29: Courageously Attract Your Champagne Clients with Mariah Coz
Episode 33: Breaking Down The Barriers Behind Batching LinkedIn Content
Episode 52: Grow Your Email List with LinkedIn with Jess Campbell
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion.
What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community?
In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. You’ll hear Zina Rodriguez speak on empathy, Kamilah Martin speak on slow flows, Lyrik Fryer speak on emotion, and Dana Snyder speak on creativity.
We discussed:
[02:51] Pisces superpower of compassion
[05:57] Pisces superpower of being artistic
[08:59] Pisces superpower of intuition
[12:49] Pisces superpowers of imagination and vision\
[14:57] Zina Rodriguez on empathy
[16:39] Kamilah Martin on “slow flows”
[17:23] Lyrik Fryer on emotion
[19:05] Dana Snyder on creativity
To read a full transcript of the episode, visit: LUMOS MARKETING
Other Campfire Circle podcast episodes I recommend:
Episode 49: Creating Compelling Offers Panel at Jordan Gill’s Make Your Mark Live™ (featuring Lyrik Fryer’s counterpart at WorkPlay Branding, Dr. Traci Szemkus)
Episode 39: Are you cultivating your creativity? Here’s how.
Episode 24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
Episode 6: Reframing Thought Leadership as ‘Lived Leadership’
Connect with Zina Rodriguez:
LinkedIn: Zina Navarro-Rodriguez
Website: zndconsulting.com
Instagram: @zina_advocate
Connect with Kamilah Martin:
LinkedIn: Kamilah Martin
Website: katalystconsult.com
Instagram: @katalystconsult
Connect with Lyrik Fryer:
LinkedIn: Lyrik Fryer
Website: workplaybranding.com
Instagram: @workplaybranding
Connect with Dana Snyder:
LinkedIn: Dana Snyder
Website: positiveequation.com
Podcast: Missions to Movements
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
The podcast currently has 66 episodes available.
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