On this episode, we are joined by Shuchi Sarkar, Shuchi is an accomplished marketer with broad experience in different roles and numerous categories across many geographies at HP, Compaq, Motorola and Ogilvy Advertising. She is currently Chief Marketing Officer for U.S based Creo. Creo, is an ingredient platform, producing rare and novel cannabinoids, through a fusion of technology and fermentation, with multiple benefits to humans. In her current role she is responsible for driving the go-to-market strategy, brand building, thought leadership and demand generation for Creo, as well as building the team and the marketing ecosystem in this nascent but fast-growing industry.