In this last episode of '16 minutes of CARE', we dive deeper into the strategic CARE framework and talk about agility and empathy. STIB is confronted with a systemic problem: society has become less sensitive to authority. First-line workers like policemen and health keepers are often the victim of this, but also bus drivers suffer from it. The lack of respect and empathy for these workers doing their job is a huge issue in society today. The impact on people is dramatic. Isabel also asks how the Brussels public transport is working on its sustainability goals. This is the last episode of the third season of the CARE Principles podcast, stay tuned for a new season later this year. Thank you for watching it!

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I work hard to bring you inspiring relevant content of companies and organizations that place CARE for people and the planet into the core of their business strategy.

Take care, Isabel

Diversity Manager Tamara Eelsing and host Isabel Verstraete dive into the CARE strategic framework. We start this podcast episode to discuss the importance of collaboration for the Brussels transport company STIB/MIVB. One of STIB’s values is 'together'. This is a good translation of #collaboration.   How do they collaborate internally, with clients, and with external stakeholders? We also discuss the importance of trust and reliability.  As STIB operates a lot in the public space, how do they help to make the public space like streets a safer space for clients who are waiting for the bus?   STIB also innovates for disabled clients as they try to be a reliable partner in the lives of all people who depend on public transport in Brussels.  Watch, and learn how STIB is depending on collaboration and how they foster reliability and trust.

In this second episode of the '16 minutes of CARE' video podcast, I ask Tamara Eelsing, Diversity Manager at STIB/MIVB what other companies can do to become a more diverse and inclusive organization, as not every organization can afford a full-time employee in this matter. We also discuss the importance of employer certificates and how a diverse approach can have a huge impact on the internal organization but also on the employees. Watch and learn more about how the Care Principles can help any organization grow in a caring and sustainable way.

STIB/MIVB is the Brussels public transport company responsible for buses, trams, and subways. Over 10.000 people work for STIB/MIVB, which makes them the largest employer in Brussels. Tamara has worked there as a Diversity Manager for 4 years. A job she previously held in the bank sector. In this first episode of ’16 minutes of CARE’, the podcast series of the Care Principles, Tamara explains how different her job is now compared to working as a Diversity Manager for a bank. She also explains why we are probably all sexist unconsciously and how STIB addressed this issue in an internal campaign. Tip: Building a diverse and inclusive culture is about change management and culture change. A diversity week for instance won’t change much. Take 16 minutes and get much more insights from Tamara Eelsing!

Isabel Verstraete asks Bregtje van den Berg in this final episode how Secrid applies the Care Principles. How do they collaborate both internally and externally? How agile is their organization? How do they build their reliability as a small Dutch brand that is available through a worldwide network of retailers? How important is empathy for them? How can you be a responsible brand? This and much more in 16 minutes of CARE, the podcast of the Care Principles, a strategic framework that builds caring and sustainable brands.

How can a company be so successful on a global level despite that they do not formulate hard sales targets? 

In this 3rd episode of the Care Principles podcast with Bregtje van den Berg, Senior Design Engineer. Bregtje explains more in detail how a value-driven business works. Isabel Verstraete asks how they translate their values internally and how it works in recruitment processes. How are values translated in their relationships with suppliers or clients? 

This is a fascinating podcast episode about holacracy, values, and much more drivers behind the global success of Secrid, the Dutch family-owned wallet brand.

The Dutch wallet brand Secrid says that they believe that a better world starts in your pocket.  They launched their first wallet in 2009 and today Secrid wallets are sold in 8.500 retailers all over the world. In 2022 the company became B Corp Certified. They already produce their wallets with local materials, local craftsmanship, and social enterprises. Their aim is to reduce their CO2 emissions by 75%.  Bregtje van den Berg, a senior Design Engineer at the Dutch wallet brand Secrid is this week's guest on the Care Principles podcast.  She explains how Secrid places care for people and the planet into its core business strategy, and how a simple wallet can be the start of building a better world.

Bregtje is a Senior Design Engineer at the Dutch wallet brand Secrid, a family-owned company.  Secrid is sold in 80+ countries and today 100+the people within the company. Despite their success today,  Secrid was created in 2008 during the financial crisis.  The founders have a spiritual and holistic approach to design and business. Their scientific and spiritual sides are balanced within the company and the number seven is a holy digit that drives their business from the values to the design process.  

Listen to this new episode of '16 minutes of CARE' and discover why Bregtje from Secrid was invited into the podcast.

Everybody who has children knows that it isn't easy for all of them in school. Getting good grades, sitting still for hours, and reproducing the materials exactly like it is in the schoolbooks is not that simple for all kids. How does GoStudent tackle this and why do their tutors get such good results?

Isabel Verstraete asks Ellen Petit, who is Country Manager at GoStudent in the Netherlands and Belgium in this final episode.

A deeper dive into the CARE strategic framework as the CARE benchmark study reveals that 2.000 Belgian companies only score a poor 46% on collaboration. How well does GoStudent collaborate? 

How well do they collaborate internally? 

With their clients, and stakeholders? 

Finally, we talk about collaboration on sustainability.

Ellen Petit, the Country Manager for the Netherlands and Belgium at GoStudent explains how GoStudent collaborates with 2.000 employees spread over 23 countries. 

Listen to this new episode of '16 minutes of CARE' and learn how a tutoring start-up is innovating in the world of education.