The Carmen Murray Show - Conscious LeadHERS

Media Partner to the Nedbank IMC Conference

Is Gen Z leaving South Africa behind, or reimagining what the future could look like?

Live from the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with a Gen Z Guy to unpack the realities facing a generation navigating unemployment, safety concerns, global opportunities and a rapidly changing digital world.

From the brain drain threatening South Africa's talent pipeline to the growing importance of supporting local brands, the conversation explores how businesses can create opportunities for young people, invest in entrepreneurship and rebuild trust through authentic, community-driven marketing.

They also tackle the darker side of digital culture: social media's impact on self-worth, the pressure to perform online, rising disconnection, and the importance of protecting young people's mental well-being. The discussion highlights the need for intergenerational collaboration, reverse mentoring, and visible role models who help younger generations imagine what's possible. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference

What if a barbershop could do more than cut hair, what if it could change lives?

At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Sheldon Tachell, founder of Legends Barber, to unpack how a business that started with a clipper and a chair on the side of the road grew into a network of 88 locations across five countries, employing more than 800 people.

But behind the growth is a bigger purpose: tackling youth unemployment by equipping young people from disadvantaged communities with practical skills through a training and development academy.

Sheldon shares the principles behind scaling Legends Barber — starting small, committing to excellence in every detail, and treating every customer as an opportunity to serve with purpose.

The conversation also explores the deeper social role of barbershops as community spaces where conversations about gender-based violence, gangsterism and the challenges facing young men can begin. For Sheldon, barbers have an opportunity to do more than provide a service: they can help guide conversations, empower others and create positive change. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference

Meet Generation Alpha: the future, through the eyes of a 10-year-old.

At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Desmond Koolen, a 10-year-old who went viral singing 'I Feel Good' and is already building a public profile.

From rugby and gaming to AI-powered robots and the realities of growing up online, Desmond offers a refreshingly honest glimpse into how his generation sees the world. His biggest insight? Adults could probably do with less screen time, too!

Desmond's mom joins the conversation to share the realities of parenting a child in the digital spotlight, from online safety and screen-time boundaries to managing a young person's digital footprint. Her approach is grounded in trust, transparency and helping children navigate technology rather than simply shielding them from it.

The conversation also explores Gen Alpha's ever-evolving slang, the pressures of childhood fame and an important reminder: being visible online doesn't mean giving up your right to privacy, boundaries or autonomy. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference

At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Tiffany Markman to explore how AI is making us sound increasingly alike — and why the pursuit of safe, politically correct communication is stripping brands of their humanity, creativity, and colour.

From AI-generated corporate speak and digital disconnection to deepfakes and the weaponisation of our own language, this conversation challenges marketers to rethink what authentic communication looks like in the New RenAI²ssance. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference

Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with Suhayl Limbada, Chief Marketing Officer of KFC India, to explore why brands need to get closer to the cultures and communities they serve.

From embracing Africa’s unique identity to listening beyond dashboards, the conversation unpacks why marketers must be willing to take creative risks, understand local nuances and build genuine emotional connections. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference

Carmen Murray sat down with Dawn Rowlands - dentsu CEO Sub-Saharan Africa to unpack a question we should all be asking:

Are we ambitious enough for the Africa we are about to build?

Because the next chapter is not going to wait for us.

We’re entering the dawn of an algorithmic economy, one that will challenge how brands compete, how businesses optimise, how budgets perform, and how we create differentiation when technology can increasingly replicate what once made us distinctive.

The question isn't simply whether African businesses can adopt AI.

It’s whether we are agile enough to imagine, create, and build what Africa will actually require next. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference

Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with T-Bose from Kaya FM to explore the future of radio, African identity and the power of authentic knowledge.

From Africa exporting its culture to the rise of cred-fluencers — knowledgeable experts shaping conversations in an age of misinformation — this conversation challenges how we think about influence, education, and the future of marketing. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference.

Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with a content creator and communications professional behind Working Women Wednesday to unpack what women really need to thrive.

From being seen and heard in the boardroom to finding psychological safety, career opportunities and financial independence, one thing is clear: women don’t just need empowerment. They need the space and opportunity to become who they’re meant to be.

And the big prediction for 2050? Communications and marketing professionals will move from supporting businesses to leading them. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partnership with the Nedbank IMC Conference.

Carmen Murray interviews The Principality on the tension between data, human judgement and AI in the future of marketing. They explore why real-world context and nuance matter beyond the desktop, how AI is transforming research and marketing, and what marketing could look like by 2050. website · podcast studio · Join our community for free · Join our YouTube channel for more

Media Partner to the Nedbank IMC Conference.

Carmen Murray, coming LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with Fluence Africa, an influencer marketing agency, to explore the future of influencer marketing.

The big shift? Authenticity over advertising. Creators want to be taken seriously as entrepreneurs, while brands need to give them the creative freedom to connect with audiences in their own voice.

The future belongs to brands and creators who build trust, collaborate authentically and embrace creativity. website · podcast studio · Join our community for free · Join our YouTube channel for more