The case study on Alibaba Group by Ma Yi and Liu Hang explores Alibaba’s rapid evolution from a small startup in 1999 to one of the world’s leading e-commerce and technology conglomerates. The study examines Alibaba’s strategic growth through platforms like Taobao, Alipay, and AliExpress, focusing on its innovative approach to e-commerce and competitive tactics in global markets. Key milestones include Alibaba’s partnerships, IPOs, and expansion into cloud computing and digital finance, showcasing its adaptability in a fast-changing digital landscape