The Cassandra McClure Show

The Cassandra McClure Show

By Cassandra McClureBusinessMarketing
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The Cassandra McClure Show episodes

  • 71. The Truth About Mica in Our Beauty Products
    60% of high quality Mica that goes into cosmetics comes from India, where child mining and worker exploitation is the norm. Children as young as 5 work in the unsafe mines everyday and often become injured and die. Roughly 70% of the production of Mica in India comes from illegal mines that are totally unregulated by the government.
    ——
    Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
    Order a custom Clean Beauty Kit: cleanbeautykit.com
    Official website:
    CassandraMcClure.com
    wear lashes? this is for you: LashBinder.com
    code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
    Connect on: Instagram.com/CassandraMcClure
    www.facebook.com/cassandraleemcclure     
    youtube.com/q1ure     
    For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
      FTC DISCLAIMER:
    All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.     
    As always, I appreciate your support! Thanks for listening!
    14 min
  • 70. How Phenoxyethanol motivated scientist Barbara Paldus to create a clean & green skincare line
    About Barb: She received both her Ph.D. (1998) and M.S.E.E. (1994) degrees in electrical engineering from Stanford University, and her BS (1993) in electrical engineering/applied mathematics from the University of Waterloo.  About Codex: "We embrace our responsibility for environmental stewardship, and we are committed to integrating environmental practices and sustainability principles into our core business strategy. From wild harvesting of organic raw materials to green polyethylene packaging material, our goal is to have a zero carbon footprint and zero contribution of plastic into the ocean, and supporting the preservation of the arctic wilderness." Find out more at CodexBeauty.com - use our code "cleanbeauty" for 20% off at checkout
    17 min
  • 69. How to vote with your dollar, everyday with Cassandra McClure
    ——
    Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
    Order a custom Clean Beauty Kit: cleanbeautykit.com
    Official website:
    CassandraMcClure.com
    wear lashes? this is for you: LashBinder.com
    code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
    Connect on: Instagram.com/CassandraMcClure
    www.facebook.com/cassandraleemcclure     
    youtube.com/q1ure     
    For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
      FTC DISCLAIMER:
    All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.     
    As always, I appreciate your support! Thanks for listening!
    12 min
  • 68. Cassandra's Top 10 clean and green beauty gifts of 2019
    ——
    Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
    Order a custom Clean Beauty Kit: cleanbeautykit.com
    Official website:
    CassandraMcClure.com
    wear lashes? this is for you: LashBinder.com
    code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
    Connect on: Instagram.com/CassandraMcClure
    www.facebook.com/cassandraleemcclure     
    youtube.com/q1ure     
    For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
      FTC DISCLAIMER:
    All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.     
    As always, I appreciate your support! Thanks for listening!
    33 min
  • 67. Greenwashing plays heavy role in commercial skincare products. detecting misleading marketing
    Yin Yin was born and raised in a traditional Chinese family in the South of China, where traditional herbs were an integral part of her family’s health and well-being. At the age of 13 the family moved to Hong Kong. Several years later they migrated to the United States, where Yin Yin pursued her degree in Mechanical Engineering at San Francisco State University. For more than 10 years, she built a professional career in energy efficiency and sustainability. “Greenwashing” products were the motivation for Yin Yin to create organic skin care. Back in 2015 she came across a moisturizer that was marketed as a natural product. After using the moisturizer for about a month, she noticed her skin became dryer and more sensitive. Yin Yin researched the ingredient list and found out that many ingredients were, for the most part, petrochemicals and highly irritating preservatives. In some ways, finding this out made her feel cheated and upset. At that moment she set up her goal to create an authentic natural skin care brand. Yin Yin doesn’t have a chemistry degree, but she learned skin care formulation in a very practical way by researching and studying natural ingredients. Fortunately a lot of what her grandmother and mother taught her about herbs I was able to apply it to better understand and select the ingredients in her formulations. Yin Yin took various natural skin care formulation courses, as well as the Skin Care Ingredients for Cosmetic Professionals course at the University of California at Los Angeles (UCLA). After four years of research and development, the organic skin care brand Laloirelle (pronounced /la-lôr-ræl/) was launched in early 2019. Laloirelle is taking natural skin care to the next level by formulating its products using over 50 organic herbal ingredients, innovative plant stem cells and a maximum hyaluronic acid formulation dosage. Many of Laloirelle’s skin care products contain a minimum of 95% USDA Organic Certified ingredients. Laloirelle's cutting edge products may be used for a variety of skin concerns and conditions. Laloirelle is devoted to using only sustainable, quality ingredients, which are transparently and ethically sourced. They are happy to maintain a list of banned ingredients on their official website, making sure none of these harmful and toxic chemicals make it into what they offer to their valued customers. Find out more at Laloirelle.com
    41 min
  • 65. The O.G. of haircare, Olivia Garden created the first eco-friendly bamboo brush line in 2006
    The Eco Friendly hair brushes earned 13 awards from prestigious magazines such as Better Homes & Gardens, InStyle, Beauty Launchpad & more. OLIVIA GARDEN was created in 1967 by Jean & Micheline Rennette in Liège, Belgium. It was founded on the principles of providing hairdressers with high quality, innovative, beautiful & cutting-edge salon tools. Today, Olivia Garden enjoys a position as market leader & has earned over 55 patents making its products widely popular with hairdressers in more than 102 countries. Olivia Garden tools are also used backstage at New York Fashion Week as well as often spotted on TV shows, on movie sets & used by celebrity stylists worldwide. Find OG at Ulta, Amazon and OliviaGarden.com Special thanks to Jaclyn at Create + Cultivate for making this interview happen!  Sponsored by LashBinder.com | CleanBeautyPodcast.com
    15 min
  • 64. Conscious consumerism & driving change with purchase power with Vanessa Bruce, COO at Dough
    **COMPANY HAS SINCE BEEN SOLD** Vanessa Bruce is an award-winning, patent holding, designer, operator, and founder. She’s passionate about conscious consumerism and the ability to drive change with our purchase power. Her work has been featured in Fortune, Bustle, and the New York Times as well as recognized by the Stevie Awards, Adobe Creative Jams and W3 – just to name a few. Before Dough, Vanessa was a co-founder and partner at Six Things - an award winning, female owned plus operated, brand studio. She has worked with 50+ clients including JetBlue, Disney, and Jada Pinkett Smith. Sign up at joindough.com to discover one woman-owned product everyday. Watch the interview in video form here.
    ——
    Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
    Order a custom Clean Beauty Kit: cleanbeautykit.com
    Official website:
    CassandraMcClure.com
    wear lashes? this is for you: LashBinder.com
    code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
    Connect on: Instagram.com/CassandraMcClure
    www.facebook.com/cassandraleemcclure     
    youtube.com/q1ure     
    For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
      FTC DISCLAIMER:
    All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.     
    As always, I appreciate your support! Thanks for listening!
    22 min
  • 63. Live from Beautycon: MŌDA® Renew™ brushes are eco friendly and sustainable!
    The mission in developing MŌDA® Renew™ is to create brushes that are as eco-friendly as they are beautiful. This set also includes a cotton, canvas brush pouch! Royal & Langnickel® has been manufacturing superior artist brushes for seven decades. "We strive to develop the ultimate makeup brushes by thinking boldly and having unmatched quality and design. Our passion, dedication, experience, and unequaled control of our brushes, from start to finish, is what makes us special. Our team's initiative is to improve on the classic brush while predicting the newest trends." As seen in: Cosmo, Seventeen, Allure and Glamour to name a few! Episode sponsored by LashBinder.com
    ——
    Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
    Order a custom Clean Beauty Kit: cleanbeautykit.com
    Official website:
    CassandraMcClure.com
    wear lashes? this is for you: LashBinder.com
    code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
    Connect on: Instagram.com/CassandraMcClure
    www.facebook.com/cassandraleemcclure     
    youtube.com/q1ure     
    For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
      FTC DISCLAIMER:
    All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.     
    As always, I appreciate your support! Thanks for listening!
    13 min
  • 62. Living Proof solves tough beauty challenges w/ science, patented technology originating from MIT
    The founders are hair stylists who were fed up with the limitations of conventional products and biotech scientists who didn't have any preconceived notions of what could or couldn't be done in beauty. And together, they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, they have countless love letters thanking them for changing lives in both big ways and small. They are the science. You are the Living Proof®. Interview Sponsored by: LashBinder.com Video of this interview can be found at: CleanBeautyPodcast.com Special thanks to press passes from The Create & Cultivate Team!
    11 min
  • 61. Missy Mackintosh is setting out to change the way you think about natural beauty.
    You might have seen her work featuring Cosmopolitan, Huffington Post, or Daily Mail. Over the years Missy fell head over heels in love with the integrity and values behind clean cosmetics. However found that some natural Cosmetics did not hold up to her Professional Standards. Missy decided to take matters into our own hands and created MisMacK Clean Cosmetics. Her line pushes the technology and performance of clean Cosmetics to new heights with both consumer and pro artist in mind. Episode Sponsored by LashBinder.com
    ——
    Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
    Order a custom Clean Beauty Kit: cleanbeautykit.com
    Official website:
    CassandraMcClure.com
    wear lashes? this is for you: LashBinder.com
    code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
    Connect on: Instagram.com/CassandraMcClure
    www.facebook.com/cassandraleemcclure     
    youtube.com/q1ure     
    For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
      FTC DISCLAIMER:
    All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.     
    As always, I appreciate your support! Thanks for listening!
    38 min

About The Cassandra McClure Show

From the publisher's feed

Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by…