The Catalyst by Softchoice

For six years, The Catalyst brought you conversations with IT leaders solving hard problems. But we kept hearing stories that couldn't fit into a single interview—stories that needed multiple voices, conflicting perspectives, the messy truth of what it's really like out there.

Season 7 changes everything. We're making audio documentaries—think This American Life for the IT team. Each episode weaves together real experiences: the burnout nobody admits to, the worst tech job market ever, AI projects burning millions because someone asked the wrong question.

This is what happens when you stop treating IT stories like case studies and start treating them like what they are: human stories about navigating impossible choices.

Small Teams, Big Dreams. A new season starts now.

Stream all episodes and get additional resources at softchoice.com/podcast.

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The Catalyst is brought to you by Softchoice, a World Wide Technology company. 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

The rise of AI isn’t just about smarter machines—it’s about reshaping the way we work, create, and innovate. 

In the season finale of The Catalyst by Softchoice, Heather Haskin sits down with Gil Press, senior contributor at Forbes, to trace the modern history of AI. 

From the early breakthroughs in deep learning to the rise of generative AI, Press explores the key moments that shaped the AI industry and where the technology is headed next. 

Featuring: Gil Press, Senior Contributor at Forbes 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

The future of tech isn’t just about speed and innovation—it’s about who gets a seat at the table. 

In this episode of The Catalyst by Softchoice, Rachel Skaff, AWS Managing Director of America’s Channel and Partner Sales, joins Heather Haskin to explore how Diversity, Equity, and Inclusion (DEI) are driving innovation in tech.  

From her unconventional path into the industry to leading DEI initiatives at Amazon, Skaff shares insights on fostering inclusivity and ensuring AI development remains fair and unbiased.  

This episode is brought to you by AWS. Transform your document workflows with AWS Document AI Services. Visit softchoice.com/awsai today!  

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

The future of business is a conversation. In this episode of The Catalyst by Softchoice, Heather Haskin and Craig McQueen, Vice President of AI Solutions at Softchoice, dive into how conversational AI is reshaping industries and redefining success.  

From smarter customer support to groundbreaking innovations, discover why this technology is more than just talk—it’s a game-changer. With real-world examples and insights into overcoming challenges, this episode is your ultimate guide to navigating the AI revolution.  

Featuring: Craig McQueen, Softchoice Vice President of AI Solutions 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

What if your company could leverage AI to not only increase productivity but also improve your mental well-being? What if the secret to transforming your workplace culture and achieving extraordinary results lay in the smallest, most intentional changes? 

In this episode of The Catalyst by Softchoice, host Heather Haskin sits down with 1-Degree/Shift founders Suchitra Davies-Webb and Nick Foster to explore how small, intentional shifts in leadership can drive transformative change in workplace culture.  

From fostering conscious accountability to utilizing innovative AI tools, discover how their unique approach helps organizations achieve inclusivity, well-being, and high performance. Listen in to learn how small changes can lead to extraordinary results. 

Featuring: 1-Degree/Shift co-founders Suchitra Davies-Webb and Nick Foster 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

A lot of charities are just trying to keep the lights on. They don’t have resources for tech infrastructure and training. That’s where Softchoice’s Charity Accelerator Program comes in.  

In this episode of The Catalyst by Softchoice, host Heather Haskin dives into the transformative power of technology for small charities with Joseph Byer and Jill Crowley, co-chairs of Softchoice’s Charity Accelerator Program (CAP). 

Discover how this groundbreaking initiative helps nonprofits overcome technological challenges, from outdated systems to limited budgets, by offering tailored support and mentorship. 

Featuring: Jill Crowley and Joseph Byer, co-chairs of Softchoice’s Charity Accelerator Program 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

What if your company could leverage AI to not only increase productivity but also improve your mental well-being? 

In this episode of The Catalyst, Heather Haskin speaks with Anna Baird, Chief Customer Officer for Generative AI Go-to-Market at Google, about the crucial human element in AI implementation.  

They discuss how to leverage AI to enhance, not undermine, the employee experience, fostering psychological safety and well-being. Learn how to navigate the challenges of AI integration while prioritizing employee empowerment and creating a more supportive work environment.  

This episode is brought to you by Google Cloud. Simplify document processing with Google Cloud's Document AI, capturing 99 percent of data from any format. Visit softchoice.com to get started. 

Featuring: Anna Baird, Chief Customer Officer for Generative AI Go-to-Market at Google 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

It’s one thing to hear about the speeds and feeds of a technology – and quite another to get a real human voice, to shine a light on the real value these tools can offer us. 

In this episode, host Heather Haskin delves into the practical applications of Microsoft Copilot with Cole Pascua, Senior Microsoft Modern Work Specialist at SoftChoice.  

Cole provides a firsthand account of Softchoice's Copilot journey, sharing both their successes and challenges in implementing and integrating this transformative AI tool. He discusses how Copilot has impacted workflows, boosted creativity, empowered decision-making, and streamlined operations. 

This episode is brought to you by Microsoft. Unlock the potential of Copilot for Microsoft 365 and transform your operations with a Copilot Readiness Assessment from Softchoice.  

Visit softchoice.com/copilot to learn more.

Featuring: Cole Pasqua, Senior Microsoft Modern Work Specialist, SoftChoice 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

Quantum computing promises to be one of the most disruptive technologies of our time. But it also brings the risk of unparalleled cybersecurity threats. 

In this episode of The Catalyst by Softchoice, we delve into the world of quantum computing and its implications for cybersecurity. Dr. Vito Nozza, Principal of Security at Softchoice Design Studio and a PhD in cybersecurity, joins us to discuss the exciting potential of quantum computing while highlighting the significant cybersecurity risks it presents. 

We explore practical steps to enhance data protection strategies and address the potential risks associated with emerging technologies like quantum computing and AI. Learn how to proactively safeguard your organization’s data in the face of these threats. 

Featuring: Dr. Vito Nozza, Principal of Security at Softchoice Design Studio 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. 

In this special episode, host Heather Haskin dives deep into the world of AI-driven digital transformation with Rekha Narang, Director of Partner Technology at Microsoft. Rekha provides an inside look at the evolution of Microsoft Copilot, a tool that has transformed how organizations work, collaborate, and deliver results. 

They explore Copilot’s journey from its launch in November 2023 to its game-changing impact today, as well as the crucial role diversity, inclusion, and partnerships have played in this transformation. Rekha also shares personal leadership insights and looks ahead at what’s next for Copilot. 

Tune in to learn more about how Microsoft Copilot is reshaping industries, empowering teams, and redefining the future of work. 

This episode is brought to you by Microsoft. Unlock the potential of Copilot for Microsoft 365 and see how it can transform your operations with a Copilot Readiness Assessment from Softchoice. Visit softchoice.com/copilot to learn more.  

Featuring: Rekha Narang, Director, Partner Technology Microsoft 

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.