The Causey Consulting Podcast

My guest on today's episode is Brian Czekanski,‎ a Direct Response Copywriter for Mindset Coaches. Brian is experienced in email marketing and direct response copywriting for email campaigns and sales funnels, and he specializes in working with coaches.

Key topics we cover:

✔️ It's Sa-Can-Ski. (Не Чикански, despite my best efforts to Russian it up LOL).
✔️ What led Brian from Wall Street to copywriting? And did he throw hundred dollar bills around like the Wolf of Wall Street? (No, sadly. It was not Hollywood.)
✔️ Why transferable skills are so important.
✔️ What exactly is mindset copy and why does Brian work specifically with coaches.
✔️ What are some of the most common mistakes around sales copy or copywriting that Brian sees.

You can find Brian online at: https://www.mindsetcopy.com/
And on LinkedIn at: https://www.linkedin.com/in/brian-czekanski/

In today's episode, I discuss fear of change. Even though change is inevitable-- the world doesn't stay frozen in time-- people still experience fear around it. Also, the growth and the exciting possibilities in life happen OUTSIDE of your comfort zone!

Key topics:

✔️ In some cases, the brain processes change in the same way it processes mistakes.
✔️ Resisting change puts you in a bubble and limits your life.
✔️ Do you view "the unknown" as a place of delicious possibilities? Or a place filled with terror, fear, and turmoil? 
✔️ Can you let go and allow for spontaneity in life? Or do you have to pre-plan every possible moment as you seek control?
✔️ In the face of change, your ego is going to flare up in an effort to protect you.
✔️ Can you feel the fear and do it anyway? If you want the kind of life and income you dream about, you'll have to. 


Need more? PM me on LinkedIn: www.linkedin.com/in/sara-causey

My guest on today's episode is Julie Simbro, the founder of ACE Mystery Shopping. Their specialty is eliminating negative online reviews and managing your brand's reputation. If you have any online presence, this is definitely an episode for you!

Key topics we cover:

✔️ What is mystery shopping and how does it work in 2020?
✔️ How do you even keep up with all the different review platforms out there?!?
✔️ OMG, I have an awful review online... now what?
✔️ Your responses are not about the trolls or the Negative Nancy who left a bad review; they are really for the other people reading what you have to say.
✔️ Obviously: don't get into a cuss fight or a battle royale over a negative comment. If you made an error, take ownership of it and apologize.
✔️ You can turn negative ideas or comments into positive energy for your business!


You can find Julie online at: www.acemysteryshopping.com.
And on LinkedIn at: https://www.linkedin.com/in/juliesimbro/ 

My guest on today's episode is Christine Teh, finance coach, money queen, and resident LinkedIn superstar. If you like money-- and want to make more of it-- or you're concerned about your current financial situation, this is definitely the episode for you!

Key topics we cover:

✔️ Limiting beliefs and misconceptions about money.
✔️ Credit cards: friend or foe?
✔️ Do you have to work hard all the time to make money?
✔️ Are you spending too much? How should you go about making a sensible budget?
✔️ What ideas about money did you inherit from family and friends?
✔️ And yes: it's OK to have a fun budget!

You can find Christine online at: https://www.tehfinancialcoaching.com/
And on LinkedIn at: https://www.linkedin.com/in/tehfinancialcoaching/ 

In today's episode, I discuss misconceptions and limiting beliefs around hard work. If you've been working to exhaustion or you think that somehow working harder at anything is a magic bullet, this is definitely the episode for you!

Key topics:

✔️ It may not seem fair, but you can "hard work" yourself into staying broke.
✔️ The solution to all business problems is not to simply work harder and "make" things happen.
✔️ Strategic quitting / forming an exit strategy is not the same as mindlessly walking away from a business. 
✔️ Life is not meant to be difficult all the time.
✔️ Forget about "I will be happy as soon as..." Be happy now. 
✔️ Don't make it to the end of the line and realize you spent too much time being miserable. 


Need more? PM me on LinkedIn: www.linkedin.com/in/sara-causey

My guest on today's episode is Sue Guiher, a coach and business communications expert with more than 20 years of experience. If you've been feeling overwhelmed in your business, you're struggling to find the right tone or the best way to communicate in these trying times, or you're curious to know more about how your own values and beliefs impact your business, this is definitely the episode for you!

Key topics we cover:

✔️ Discovering your own Core Essences-- and why it's like "an inner DNA fingerprint."
✔️ Why do people start strong and then lose motivation?
✔️ Are you taking responsibility and ownership for the wrong things?
✔️ What exactly is focus?
✔️ Are you a business leader who runs too hot? Or too cold?
✔️ What is marketing really? (And why it's not trying to be all things to all people.)

You can find Sue online at: https://thrive4success.com/
And on LinkedIn at: https://www.linkedin.com/in/sueguiher/

To find the bonus tool Sue mentions in this episode, please go here: https://thrive4success.com/core-values-audio/ 

My guest on today's episode is Scott Grayson, an entrepreneur and the owner/blogger at Strength & Reason. If you've been stuck in the 9 to 5 grind and want out or you've been displaced due to the pandemic and want to achieve personal and financial independence, this is a must-listen episode.

Key topics we cover:

✔️ Freedom and controlling your own income.
✔️ Is the Mon-Fri, 9 to 5 job still stable? (Nope.)
✔️ Taking personal responsibility and not playing the blame game.
✔️ Are you working hard so your boss and boss' boss can get promoted?
✔️ The entitlement mentality - does anyone really owe you a living?
✔️ Scott's personal formula for success.


You can find Scott's blog at: https://www.strengthandreason.com/
His Twitter here: https://twitter.com/strengthreason
And on LinkedIn at: https://www.linkedin.com/in/scott-grayson-jd-mba-b8558719a/

In today's episode, I talk about my experience with the Dark Night of the Soul after I closed my first business. *Trigger Warning: I speak candidly in this episode about my own difficult times with depression and suicidal thoughts.* 

Key topics:

✔️ Why it's so devastating when your business fails.
✔️ What is the Dark Night of the Soul? What are the signs you're experiencing it?
✔️ In order to get through it, what would you need to survive? 
✔️ There is hope on the other side. 


Need more? PM me on LinkedIn: www.linkedin.com/in/sara-causey

My guest on today's episode is Daisy McCarty, a brand message expert. I labeled this interview as "wall-to-wall value." If you're a business owner who's determined your target market isn't what you initially thought or you're trying to figure out what commonalities your best customers actually share, this episode is for you!

Key topics we cover:

✔️ Why is brand messaging so crucial
✔️ What is a buyer persona
✔️ How do you handle it if you can't suss out exactly what it is that all your best customers have in common
✔️ Personal brand = about you; business brand = about your customers
✔️ Root cause of why you're attracting all the wrong people or you're getting push-back on price

And yes, the outro music is really Daisy playing "Foggy Mountain Breakdown" on the banjo!

You can find Daisy online at: https://brandmessageclarity.com
And on LinkedIn at: https://www.linkedin.com/in/daisymccarty/

If you reach out to Daisy, she will send you a FREE copy of her Buyer Persona Worksheet, which I highly recommend you utilize. 

My guest on today's episode is Michael "Fritz" Fritzius, the Owner & CTO of Arch DevOps in STL. Fritz is in the process of developing a program that will help both recruiters and job seekers alike.

Key topics we cover:

✔️ Not shotgun-blasting your resume all over the globe
✔️ Congratulations: you're in sales
✔️ Being respectful of everyone's time during the job hunting process-- including your own
✔️ The folly of the "easy apply" button (and why you shouldn't use it on everything you see)
✔️ Building your own personal brand regardless of the industry you're in
✔️ It's "Frih-choose," not Frit-zee-us. Or Michael Fritos.

You can find Michael online at: https://archdevops.com/
And on LinkedIn at: https://www.linkedin.com/in/fritzops/