In this episode of the James Loud Podcast, James links up with Terence and Philip — the passionate sibling duo behind the Cannabis Brothers. Known for their commitment to honoring California’s sungrown heritage, the Cannabis Brothers have made it their mission to bridge the gap between legacy farmers and modern consumers. Through curated experiences, educational content, and premium flower, they’ve carved out a name rooted in authenticity and culture.In this conversation, the brothers open up about their journey from the hills to the marketplace, the values that drive their work, and the importance of preserving legacy in a rapidly evolving industry. They also talk about collaborating with James Loud on a special limited-edition box set — now available through both of their websites — which brings together exclusive genetics and storytelling in a one-of-a-kind collector’s drop.If you’re tapped into the culture or just want to learn more about what it really means to represent the legacy market, this episode is not to be missed.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow the Brothers:Instagram: https://www.instagram.com/cannabisbrotherscalifornia/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.