Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework.. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends.

• 0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings
• 2:03 – Jean-Denis highlights the critical role of content in retail strategy
• 5:00 – Top trends for 2025: personalization, influencers, and video commerce
• 7:10 – The impact of AI on product recommendations and customer service
• 11:01 – Firework’s tools for engaging customers through UGC and live streaming
• 16:45 – Building emotional connections with consumers through video content
• 23:00 – Scaling content creation and overcoming internal challenges
• 28:43 – Measuring the ROI of video content and adapting to consumer behavior
• 36:09 – Examples of video commerce across industries, from beauty to electronics
• 39:30 – Final takeaways and how to connect with today’s experts

Music by hooksounds.com

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#videocommerce #retailtrends #ecommerceinnovation #shoppablevideos #aiinretail #contentmarketing #microinfluencers #usergeneratedcontent #personalization

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