The official definition of a value proposition is an innovation, service, or feature intended to make a company or product attractive to customers. My version is... “What makes you a SUPER HERO to your niche”. Regardless of whether you’re an aspiring entrepreneur or a seasoned business owner, now is the time to get clear about your super powers.
It means giving your tribe exactly what they need the way they need it (but in an authentic way). If they can relate to you and your message, the odds of them choosing you over your competitors is much higher. These 10 strategic marketing habits will help you sustain the clarity, consistency, and authenticity you need to share your value..