The Cerrone Show

Chris and Laci, still in NYC, take time out to visit with a good friend of Laci's. Meet Shauna Sikorski! In a very successful NYC agency shes the head of strategic communications, partnerships, event execution, PR, social media, and you name it! Find out how she is inspiring people and causing change in the corporate world.

Can you imagine someone saying I got Fired? It was the best thing that ever happened to me! Thats exactly what Pete Rosenblum says and after hearing this interview you will understand why. Pete is a personal friend of Lacis that they stopped by to see while in NYC. He started in the record industry right out of college and after more than a decade in the biz was fired and headed out of corporate and into ultimate entrepreneur status.Co-President of TAG The Awareness Group, Pete is working with the biggest names in the business and loving it!

Chris and Laci are out of the studio again and this time they find Tath Ashcraft former Marine, trade show exhibit industry veteran, 12+ years in the business and co-owner of Plus Studios. Listen to find out what a trade show exhibit studio is and how is Tath making a difference in this industry?

BULLETED LIST WITH HIGHLIGHTED CONTENT

• Who is Tath Ashcraft and where does that name come from?
• Laci talks about doing things differently and how Tath’s approach does just that.
• What is Plus Studios?
• Tath talks about what he sees as the biggest crime since the information revolution.
• Being on the edge of your industry Tath talks about why that’s important.
• Doing business with/for your competitors. Is that a good idea?
• Tath talks about why clients don’t want the large corp response.
• Chris and Tath talk about the benefits of keeping things on a smaller scale.
• Tath explains about why involved ownership is key and what that means.
• Chris talks about keeping the “smalltown butcher” feel.
• Tath explains how a service oriented attitude is missing from the corp world.
• Tath talks about why respect for clients and their money is important to him.
• Laci and Chris talk about how important it is to keep the energy in your office positive.
• Tath talks about staying a likable business.
• Chris talks about the importance of surrounding yourself with likeminded people.
• What has Tath talking about carnies.
• Tath admits he’s a cheater. What does that mean?
• Laci tells the history between herself and Tath.
• How has Tath taken Plus Studios to success with no marketing?
• Tath gives some examples of staying safe while starting your business.
• Chris and Tath talk loyalty.
• Tath breakdowns being a leader, being the architect of something bigger than yourself.
• Waht was superfilous moment for Tath.
• Laci asks Tath what he thinks you should look out for when starting a business.
• Tath and Chris agree that Passion is not enough. Some expertise is essential.
• Laci talks books with Tath
• What is 80/20 thinking?
• How to get free books on audible.
• Laci’s Q&A
• What is Tath’s one amazing phrase to wrap up this interview?

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• www.cerroneshow.com/onthego
• How to Win Friends and Influence People - Dale Carnegie
• Little Red Book of Selling - Jeffrey Gitomer
• Timothy Ferriss - The 4 hour work week
• Richard Koch Living the 80/20 Way
• www.thankyouchris.com

CLICK TO TWEET (CTA)

Huge thanks @lacivegas & @bluegeno for introducing Tath Ashecraft and all of his incredible wisdom. #business #passion #expertise

GUEST CONTACT INFORMATION

www.Plus-studios.com

Are you trying to create growth in your company and can’t quite figure out how to do it faster? Laci and Chris do a business assessment with a company that wants a little advice about how to create growth. Don’t miss this show if you want to catch some incredible advice on how to make your website user friendly and streamlined while getting to know this really cool T-shirt company.

HIGHLIGHTS FROM TODAYS SHOW

• Chris talks about the tools they used to get their business to make an additional 6k in 30 days. www.cerrownshow.com/tools
• Chris reads an email from a company who’s struggling with growth.
• What is their initial impression about this company’s website.
• Chris and Laci give raw feedback.
• Find out what Laci loves the most.
• Laci and Chris breakdown their opinion of the website.
• How to clean it up and make your lay out strategic.
• Laci talks about how to get your instagram followers to love your website too.
• Chris talks about his cousin and what he’s up to on Instagram.
• How to promote Newsletter sign up.
• Laci talks about how to make the product look better.
• Chris mentions holding contests to get traffic.
• Laci talks about what not to do with contests.
• Become a Sponsor or do a giveaway with your product product.
• Chris talks about some of his past business ventures and how he made things happen.
• Get final feedback from Chris and Laci on this assessment.
• Get YOUR assessment with Chris & Laci at www.cerroneshow.com/skype

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• www.cerroneshow.com/tools
• www.cerroneshow.com/skype
• www.thenextlevelsociety.com
• Check out Chris’s cousin on instagram: bulletslinger

CLICK TO TWEET (CTA)

Thanks to @risk_takers for taking this risk! CC @lacivegas @bluegeno #entrepreneur #growth #bussiness #consulting

GUEST CONTACT INFORMATION

atrisk_keepers

www.wearerisktakers.com

https://www.facebook.com/RiskTakersHQ

@risk_takers

YOU are “SO WORTH LOVING”! Eryn Erickson on the show today in her first podcast interview! She’ll be talking about how as a musician, her part time passion project, making t-shirts spiraled and exploded into something she didn’t intend or expect it ever would! By sharing what was in her heart she ended up creating more than a brand, it’s a movement.

HIGHLIGHTS FROM TODAY'S SHOW:

• What effect did social media have on this guest?
• What is Eryn talking about that sparked a movement?
• A hobby turns into an unexpected business.
• More than a business, a lifestyle.
• Eryn talks Greed vs Sustainability.
• Finding balance between making money and staying true to yourself.
• Don’t worry about the naysayers.
• Eryn talks about finding out there’s a community of people who needed her message.
• Learning to let go and accept help when it’s offered.
• How do you know you’re on the right track.
• Eryn takes her message on the road.
• Laci and Eryn talk about partnerships and collaboration.
• Eryn talks about the emotional side of owning a business.
• Being realistic and not glamorizing entrepreneurship.
• Chris asks Eryn about finding confidence in sending such a huge message.
• Laci asks about Eryn’s mentors.
• Sidenote: College
• Chris picks up on Eryn’s point about the value of being teachable.
• Get personal: Q&A with Chris and Laci

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• www.thegivingkeys.com
• www.notforsale.com
• www.plywoodpeople.com
• www.givingrocket.com

GUEST CONTACT INFORMATION

www.Eryn.imwww.shop.soworthloving.com@soworthloving@ErynEddy

Stop getting distracted and getting nothing done! This show, inspired by Laci, is all about the process she calls “The Brain Dump”. Listen and take note as Laci goes through the steps of this process, explains what you need to make it happen, and how it will help your productivity.

HIGHLIGHTS FROM TODAYS SHOW:

• You want a pair of the headphones Chris talked about today? CLICK HERE
• What is a Brain Dump?
• What do you need to get started?.
• Why is it important to use an actual pen & paper?
• Why is the physical process of writing so important?
• How do you do a “brain dump”?
• Breaking down the notebook into sections.
• Create buckets.
• Organize your dump.
• Crunch it up and throw it away!
• Start your list over everyday.
• How many buckets do you need?
• What to do with circular lists?
• Look forward to getting to those bigger items.
• What do you do when you get to the big stuff?
• Need support? Go to www.cerroneshow.com/skype

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• http://www.amazon.com/Sony-MDR7506-Professional-Diaphragm-Headphone/dp/B000AJIF4E
• www.cerroneshow.com/dump
• www.cerroneshow.com/onthego
• www.cerroneshow.com/skype

CLICK TO TWEET (CTA)

Thanks @lacivegas for sharing some skills to get everyone on the road to success through greater productivity! cc @bluegeno #productivity #success #personal #business

GUEST CONTACT INFORMATION

http://www.cerroneshow.com/

@lacivegas @bluegeno

www.thenextlevelsociety.com

Businesses, corporations, schools, politicians, mastermind groups, and many other industries regularly report their earnings and losses amongst other things. Why should we be any different? If you have been listening to The Cerrone Show for a while now, you have heard us mention The Next Level Society. If you just found us…pull up a seat and listen.

Should you blog to help your business even if you hate it? How can you make the most of social media to help your business grow? Chris and Laci answer a plea from a listener to help streamline his website and use of social media. Listen as they go through his website and make recommendations to make things more direct and user friendly. They’ll assess his social media sites and how to make them more effective.

BULLETED LIST WITH HIGHLIGHTED CONTENT

• Chris talks about a mysterious package.

• Laci talks about Amazon’s Firephone.

• Chris and Laci discuss about.me and the pros & cons.

• Tear apart my social media a plea from a listener.

• Laci takes a look at the website for protechguy.

• Web site should always have a call to action.

• Have your top three components of your business on the first page of your site.

• Instagram and how to use it for business, personal or find a balance.

• Twitter is not an automated system...engage!

• Creating consistency, engaging with your audience, make it personal not just business.

• How to use your social media to sell YOU not just your business.

• What has Chris on a soap box?

• What do you want to be is an important question to ask.

• Recap of recommendations.

• For a more indepth assessment go to www.cerroneshow.com/join

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• Brian Kelly www.Oldtreeshop.com

• www.thenextlevelsociety.com

• www.cerroneshow.com/skype

CLICK TO TWEET (CTA)

Thanks for putting yourself out @protechguy there so others might benefit from your assessment. CC @bluegeno @lacivegas #socialmedia #success

GUEST CONTACT INFORMATION

http://www.protechguy.com

www.fb.com/protechguy

http://www.instagram.com/kyleprotechguy

@protechguy

She has a decade of experience in marketing, brand management, design and now is heading into business consulting. Listen while Aparna Dasgupta talks about closing the gap between ideas and success through an actionable, well tested strategy. She’s worked with major brands like DKNY, Anne Klein, and Jockey and she was featured in the November 2014 issue of Cosmo!. She works with start ups to help them with any uncertainty they may have about getting their business going. She’s so dedicated to her clients she’s been called a “business partner for hire”.

BULLETED LIST WITH HIGHLIGHTED CONTENT

• Laci asks Aparna what her favorite social media is right now.
• How does Aparna do her networking?
• Chris asks how often Aparna actually joins the conversation in social media.
• Aparna & Laci talk about Instagram vs Twitter.
• Chris Congratulates Aparna on her Cosmo experience.
• Laci & Aparna talk about how important it can be to go with your gut.
• Aparna talks about wanting to be a designer since she was 9 years old.
• Laci asks about Aparna’s parental support in becoming a designer.
• Aparna talks about how becoming an entrepreneur is difficult for some friends and family to understand.
• Chris asks how Aparna decided to go out on her own.
• Laci and Aparna discuss the importance of surrounding yourself with like minded people.
• Aparna talks about the psychology and behavioral science behind what she does.
• Chris asks Aparna if she’ll give them a few ideas of things to do if you want to increase your business’s online presence.
• Aparna talks about her consulting business and the testing tactics that are important to use when marketing your business and creating your branding.
• Chris and Aparna discuss important is listening when interacting?
• Laci does Q&A

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• http://www.cosmopolitan.com/career/news/a32104/women-reveal-real-salary/

CLICK TO TWEET (CTA)

Many thanks @lifestylistnyc for sharing your very interesting story! CC: @bluegeno @lacivegas

GUEST CONTACT INFORMATION

Website: http://life-stylist.me/Twitter: https://twitter.com/lifestylistnycFacebook: https://www.facebook.com/LifeStylistNYC

Don’t miss this exclusive Next Level Society Q&A! This episode is dedicated to Next Level Society member’s questions. Don’t miss this open topic Q&A. Chris & Laci also talk about expanding their team. Did they go with a virtual assistant? Find out if they answer your question or maybe you’ll hear an answer to a question you’ve had but didn’t know how to ask. Will your question will get its very own show?

HIGHLIGHTS FROM TODAYS SHOW:

• Maiden voyage of the ZoomH6.
• Laci calls their new technology sexy?
• Chris mentions a new team member.
• Laci talks about why they chose not to go with a virtual assistant and
• Where they did find this new team member.
• How long will Chris and Laci do the podcast?
• Where do they see themselves going with NLS?
• What lessons have they learned?
• Will they stay in Vegas?
• Best and worse business transactions they’ve ever made.
• Dead or alive who’s their favorite entrepreneur.
• Do you wish you were taller?
• What are your concerns as NLS grows?
• What are Chris & Laci’s fears?
• Laci talks about how they keep each other accountable and find balance.
• What are chris & Laci’s favorite books?
• What question is asked that Laci wants to give its own show?
• What do you do to figure out what to do next?