Every founder says, “Cash is king,” but few truly track the metrics that matter.

In this episode of The CFO Edge, we're breaking down the essential cash KPIs that can make—or break—your business. Whether you're trying to raise capital, extend your runway, or just stay afloat during a tough quarter, these numbers aren’t optional—they're survival tools.

🔍 You’ll learn:
 ✔️ Whether burn rate still matters when you’re cash flow positive
 ✔️ How to calculate and present monthly burn with investor-ready clarity
 ✔️ The real difference between gross vs. net burn
✔️ Why you MUST factor CapEx into your cash runway

If you're a startup founder or small business owner trying to scale smart without running out of cash—this episode is your financial lifeline.

🎁 FREE RESOURCE: Download the Startup Finance Toolkit and take control of your finances today! https://www.crunchtmz.com/business-finance-success-hub/

🚀 It's time to make the next level of your growth intentional, Connect with me HERE

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What do visionary companies like Disney, 3M, and Johnson & Johnson have in common? In this special episode of The CFO Edge, we break down the key takeaways from the legendary book Built to Last by Jim Collins and Jerry Porras — and translate them into real, actionable strategies for modern founders and small business owners.

From setting a long-term purpose to preserving core values while driving innovation, these timeless principles will challenge the way you think about leadership, growth, and legacy.

Whether you’re just starting out or scaling up, this episode will give you the CFO lens to build a business that doesn’t just succeed… but endures.

👉 Listen now to learn:
• Why having a “core ideology” matters more than flashy goals
• The myth of the charismatic founder
• How great companies evolve without losing themselves
• CFO takeaways you can apply in your business today

🔗 Like what you hear? Don’t forget to subscribe and become part of The CFO Edge family

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Choosing the right price in today’s economy? Tricky. Costs are rising, customers are hesitating, and pricing feels more like guesswork than strategy. In this episode of The CFO Edge, Carol breaks down how founders and business owners can find their pricing sweet spot — without discounting their way into trouble.

If pricing has ever made you feel unsure, uncomfortable, or reactive — this episode is for you.

🎯 Ready to price like a CFO?
 Grab the Startup Finance Toolkit for actionable tools that help you understand costs, build pricing scenarios, and lead your business with financial clarity.

🔔 Subscribe to The CFO Edge for weekly, real-talk episodes that turn finance into your growth advantage.

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Thanks for listening. Your financial edge starts HERE

Welcome to Episode 10 of The CFO Edge — a special edition where we step back, zoom out, and spotlight the 10 biggest takeaways from our first 10 episodes.

Whether you’ve been tuning in from the beginning or this is your first listen, this roundup delivers the core financial strategies every founder and small business owner needs to hear — in one value-packed episode.

🎯 CFO Pro Tip: You don’t grow by doing more — you grow by doing what matters most, with clarity.

🎁 FREE RESOURCE: Download the Startup Finance Toolkit and take control of your finances today! https://www.crunchtmz.com/business-finance-success-hub/

🚀 It's time to make the next level of your growth intentional, Connect with me HERE

Support the show

Thanks for listening. Your financial edge starts HERE

Recession talk isn’t just media noise—it’s a wake-up call for founders to get their financial house in order. 

In this episode, I share The CFO Playbook for recession-proofing your startup from the inside out.

🔥 We’ll dive into the principles of sustainable growth, managing cash reserves, and shifting your metrics mindset during downturns.

💡 This isn’t fear-based advice—it’s proactive strategy from someone who’s guided companies through uncertainty with intention and success.

Want the tools to future-proof your business? 

🚀 It's time to make the next level of your growth intentional, Connect with me HERE

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Thanks for listening. Your financial edge starts HERE

What really separates a visionary CEO from a strategic CFO? 

And more importantly — how can founders tap into both mindsets to scale smarter?

In this episode of The CFO Edge, Carol breaks down the key differences between the CEO and CFO lens — and why switching gears between the two is crucial as your business grows. 

You’ll hear how to balance bold bets with disciplined decision-making, and why thinking like a CFO doesn’t mean playing it safe — it means playing to win with your numbers in check.

You’ll learn:

• What the CEO mindset gets right (and where it can lead you astray)
• How CFO thinking brings clarity, focus, and long-term traction
• Practical ways to adopt a financial leadership lens — even if you’re not a numbers person

Whether you're bootstrapping or backed by venture, this episode is your guide to scaling with confidence and financial intelligence.

🎯 Want to lead your business with a CFO mindset?
Grab the Startup Finance Toolkit for frameworks and tools that simplify your financial decisions and help you grow with clarity.

🔔 Subscribe to The CFO Edge — where finance becomes your growth advantage.

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Thanks for listening. Your financial edge starts HERE

Founders, here’s the truth: the best leadership isn’t just bold—it’s financially transparent. 

In this episode, we talk about why clear, consistent financial communication is a superpower for startup teams.

📢 From investor conversations to internal updates, financial clarity builds trust, alignment, and smart decision-making at every level of your business.

👀 You’ll learn how to shift from reactive updates to a proactive financial leadership model—even if you’re not “a numbers person.”

Want your team and investors to trust your vision? Start by mastering your numbers. 

🎁 FREE RESOURCE: Download the Startup Finance Toolkit and take control of your finances today! https://www.crunchtmz.com/business-finance-success-hub/

🚀 It's time to make the next level of your growth intentional, Connect with me HERE

Support the show

Thanks for listening. Your financial edge starts HERE

Economic storms are inevitable—but financial chaos doesn’t have to be. 

In this episode of The CFO Edge, I break down how founders can prepare their startup finances to stay steady and even thrive when markets get shaky. 

This isn’t about generic advice—it’s about practical, founder-focused financial strategies you can implement today.

🎯 We’ll talk about financial forecasting, adapting your burn rate, and building runway scenarios that actually make sense.

🔑 Whether you’re pre-seed or scaling fast, this episode will help you approach uncertainty with clarity and confidence.

👉 Ready to strengthen your financial game? Download the Startup Finance Toolkit or reach out to work with me as your Fractional CFO. 

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Raising capital is more than just pitching investors—it’s about proving that your business is worth the investment. 

In this episode of The CFO Edge, we’ll dive into what investors really look for, how to prepare your financials, and key steps to ensure a smoother fundraising process. 

Whether you’re preparing for your first round or gearing up for another, this episode will help you avoid common pitfalls and position your business for success.

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Pricing can make or break your business—but many small business owners get it wrong. 

In this episode of The CFO Edge, we break down the three biggest pricing mistakes that could be hurting your revenue and profitability. 

Are you underpricing your services? Ignoring your costs? Failing to test and adjust? I’ll walk you through how to set smarter prices that drive sustainable growth while keeping your customers happy. 

Don’t leave money on the table—tune in to learn how to price like a pro! 

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Thanks for listening. Your financial edge starts HERE