On this week's episode, we're joined by Alana Hope Levinson (@alanalevinson), a writer and media consultant, who was previously the Deputy Editor of MEL magazine.  We talk about the infamous "British Lad Hit With Chair" video, discussing, frame by frame, how it is a contemporary work of unappreciated art, and something that, at a time of oral histories, obsessions with backstories and milkshake ducking, couldn't exist today.----more----

We also talk about the history of men's magazines, and how they've struggled to conceptualise what a modern 'man' is today, leaving a vacuum that is currently being filled by Joe Rogan and hundreds of other podcasts trying to be Joe Rogan. Why have men's magazines failed in the content economy? And does it explain why so many former Men's Magazine editors in the UK are now just reactionary dipshits on Twitter?