This episode explores the challenges and importance of data monetisation in the analytics industry. 

Gareth Farr joins the podcast, data science and AI Team Lead at a major European Bank. 

He shares insights on demonstrating the value of data monetisation, strategies, identifying opportunities within data, key components of a successful data monetisation strategy, and common challenges businesses face in monetising their data. 

The conversation also explores ways businesses can ensure their data offerings provide real value to customers, emerging trends in data monetisation, and measuring the success of data monetisation efforts.

In this episode, we will learn: 

00:00 Introduction to Data Analytics Chat
00:22 Guest Introduction: Gareth Farr
01:31 Defining Data Monetization
03:52 Identifying Monetization Opportunities
07:35 Components of a Successful Strategy
12:13 Challenges in Data Monetization
20:56 Emerging Trends in Data Monetization
26:42 Measuring Success in Data Monetization
35:11 Conclusion and Final Thoughts

Thank you for listening!