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Ash and Kane are joined by guest Phil Fraser, host of the Leeds Business Podcast. Phil shares his journey from owning the world's largest online bingo comparison site to becoming a podcaster and business sounding board. Kane, Ash and Phil give valuable advice throughout the episode for anyone looking to start or grow their own podcast.

KEY TAKEAWAYS

• Niche down your podcast topic to become the go-to resource in your field and attract a highly engaged audience
• Don't be afraid of cold outreach when seeking guests; many will be flattered to be asked and happy to share their expertise
• Create a process with checklists to stay organised and avoid content decline
• Focus on putting out quality content consistently rather than obsessing over download numbers
• Subtly showcase your expertise and offerings through client stories and examples rather than overt self-promotion
• Consider repurposing content from guest appearances on other shows to highlight your own background and credibility

BEST MOMENTS

"What's the worst that could happen? You put a podcast out and nobody listens. So what? There's no biggie."

"As long as it's trending in the right direction, I think that's the key learning is, you know, you can't guarantee the numbers you're going to get based just on the guest. It's to do with the content, it's to do with people sharing it."

"I've still got people, I can look at stats, and I've got people downloading the first ever episode still."

"If I'm at a networking event and I'm talking about being a business sounding board, I go, 'Oh, I know you, I've listened to your podcast,' etc. etc. So I think it's a common issue with people that are interview podcasts where you're always talking about the guest is you don't get time to talk about yourself, but there's also nothing worse than an interviewer that only wants to talk about himself."

VALUABLE RESOURCES

Website

https://philfraser.co.uk/

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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