Back in the day we got an email from a well known chocolatier in SF who we had sent a sample too. He wrote something like this:
"Your chocolate is near perfection. It is flavor profile is divine. The texture is second to none. The formulation makes it easy to work with. Your commitment to direct trade is heroic. In short, your chocolate is the embodiment of everything fine chocolate should be. I rate your chocolate as flawless, best in class."
I wrote him back and said "That's amazing! Thank you! How much would you like for your first order?"
He wrote back "I'm sorry. We're under an exclusive contract with Valrhona and we aren't allowed to use any other chocolate in the store. I'd love to use your chocolate but, I can't."
We ran into that a lot in the early days of our business trying to sell chocolate to restaurants and chocolatiers.
Well, just a few days ago, we got this review on our website:
"5 Stars. Household staple. We are a household of chocoholics and have finally found a favorite….
No disrespect to Valhrona at all by the way.
A good reminder that under certain circumstances, when the stars align, little companies can still prevail over big companies and heart can still triumph over capital.
That is the what the latest episode of the Chocolate Bros podcast is all about.