Every shop owner makes choices every day. The problem is that many of those choices happen by default instead of by intention. In this episode, I challenge you to look at three critical decisions that shape your business and your life: why you go to work, who you're working with, and who you're doing work for. These choices determine your energy, your team culture, your customer base, and ultimately your future. If you've been feeling stuck, frustrated, or burned out, this conversation may help you see where change really begins. Better businesses are built on better choices.