This week I’m joined by Russell Hainline, the screenwriter of the forthcoming Netflix original Hot Frosty as well as a whole bunch of Hallmark original Christmas movies (including last year’s The Santa Summit and the forthcoming The Santa Class). I asked him on today to talk about the burgeoning market for Christmas movies on channels like Hallmark and streaming services like Netflix, and we had a great chat about how Hallmark resembles a cable network less than the old Hollywood studios like RKO and MGM. What lessons can the rest of the industry learn from them? If you enjoyed this episode, share it with a friend!