Rocky is the head of the Universal Hip-Hop Museum, a new and exciting project to share the history of hip-hop both in real life and in the virtual world. But his history goes way deeper than his current efforts.

Rocky learned to DJ in the Bronx of the 1970s, as hip-hop was coming of age. His cousin, the great Pete “DJ” Jones, gave Rocky his start, and Rocky ran with it. He moved from DJing to promoting parties to getting into the record business, discovering talents like Teddy Riley and Grand Puba.

See http://theciphershow.com/episode/202/ for full show notes and comments.

Jay is the host of the longest-running hip-hop radio show ever, The Underground Railroad on New York City station WBAI. He’s had the show since 1991, and helped create the template of what an underground mix show is supposed to be. He also had arguably first hip-hop blog way back in 1997 with hiphopmusic.com.

But Jay is perhaps best known as a pioneering video blogger. His video series Ill Doctrine, which deals with hip-hop, politics, cats, and lots more, has garnered millions of views, and many of the entries have gone viral, including now-classic video essays like “How To Tell Someone They Sound Racist.”

See http://theciphershow.com/episode/201/ for full show notes and comments.

This is episode 200, and features a return from Kevin Coval. However, since it is our 200th, our producer Josh got Kevin, who’s also a big fan of the show, to turn the tables without us knowing and interview the show’s host Shawn. So if you’ll excuse a little self indulgence here’s the episode 200 with Kevin Coval, Shawn Setaro AND Josh Kross.

Kevin is a poet and educator who is the artistic director of Young Chicago Authors, and the author and editor of a whole bunch of great books. The latest of these is A People’s History of Chicago. The book, true to its title, covers the entire history of the city, while focusing on the experiences and victories of its working people and those struggling for justice. The book’s foreward is by a young artist who has learned a lot from Coval, Chance the Rapper.

See http://theciphershow.com/episode/200/ for full show notes and comments.

Shawty is an influential producer best-known for his work with Jeezy and Gucci Mane. He has been one of the most important beatmakers ever to come out of Atlanta, and he played a key role in developing the sound of trap music - a sound that is as now close as the nearest radio station or passing car.

Shawty started out as a part of Atlanta’s bass music scene, but his diverse influences (and a mistake in the studio) changed his sound, and he developed a new style that would blossom into trap. While you can hear the beginnings of his style early on, it was his work with Jeezy, starting back when the rapper was still called Lil’ J, that pushed Shawty into the spotlight. In addition to his work with Jeezy and Gucci, Shawty Redd has made beats for Lil Jon, Pastor Troy, Snoop Dogg, Pusha T, and many more.

See http://theciphershow.com/episode/199/ for full show notes and comments.

Skeff is a producer and engineer who worked on some of the best hip-hop to come out of New York in the 1980s and 90s. He started out as the in-house engineer for the label Strong City Records and its associated recording studio, both of which were run by the legendary Bronx DJ Jazzy Jay.

Skeff has worked on records by Brand Nubian, De La Soul, Mos Def, Heavy D, MC Serch, D-Nice, Busy Bee, Diamond D, Tragedy, and countless others. But he is perhaps best known for his work with A Tribe Called Quest. On the group’s classic second and third albums, The Low End Theory and Midnight Marauders, Skeff was one of only two non-group-members to produce songs—the other one was Large Professor. Skeff also worked very closely with the late Phife Dawg in the vocal booth, helping to turn Phife into the iconic rapper he is remembered as today.

See http://theciphershow.com/episode/198/ for full show notes and comments.

Martin is the brains behind the website Rap Analysis, and the author of the upcoming book The Artistry of Rap Music. He’s a trained composer and musician who looks at rapping from a perspective that should be common but sadly is all too frequently missing from discussions around hip-hop: as music.

Martin’s examinations of rappers’ deliveries, phrasing, and styles are second to none, and will have you listening to your favorite artists in a whole new way.

See http://theciphershow.com/episode/197/ for full show notes and comments.

DJ EFN has done it all in hip-hop: hosted mixtapes, put out albums, managed acts, owned a clothing store, run a marketing company, been on the radio, and more.

But now, there are two major projects that have vaulted EFN into the spotlight. First, there’s his Coming Home documentary series, where he travels around the world and discovers different countries through the lens of their hip-hop scene. The newest edition in the series is Coming Home: Vietnam.

Second, EFN created and co-hosts with Nore the wildly popular Drink Champs podcast. The show has wild, booze-fueled conversations with hip-hop’s elite, including Diddy, 50 Cent, Ice T, and dozens of others.

See http://theciphershow.com/episode/196/ for full show notes and comments.

Bill Stephney grew up playing in bands, but found his real intro to the music business in college, when he got involved in Adelphi University’s radio station WBAU. He became the music director as well as an on-air personality, overseeing a crew that included a young Chuck D, Flavor Flav, Doctor Dré, and more. Out of those connections, he became a key member of the legendary production collective The Bomb Squad, best-known for their game changing work with Public Enemy.

After college, Bill went to work as the first employee of a new record label called Def Jam, co-founded by his longtime friend Russell Simmons. Bill’s job was to get the label’s artists on the radio—something that sounds comparatively simple today, but was bordering on impossible back in 1985.

After his time at Def Jam, Bill went on to found two record labels, produce albums for comedy legend Paul Mooney, act as music supervisor for movies like CB4 and Boomerang, and even partner with Chris Rock on a humor newspaper.

See http://theciphershow.com/episode/195/ for full show notes and comments.

Boldy James is a Detroit rapper who first came to many peoples’ attention in 2009 after appearances on songs by his cousin Chuck Inglish’s group, The Cool Kids. But Boldy took that initial burst of interest and ran with it, releasing a slew of mixtapes and guest appearances leading up to his 2013 debut album My 1st Chemistry Set, produced entirely by The Alchemist.

Just over a year later, Boldy was signed to Nas’ then-new label Mass Appeal Records. Boldy’s latest project, out this past February, is House of Blues.

See http://theciphershow.com/episode/194/ for full show notes and comments.

G Koop is your favorite producer’s secret weapon. In addition to being a successful beatmaker on his own for artists like Gift of Gab and Nelly, Koop has carved out a successful career as the go-to guy for sample replays. He can re-create nearly any song, from any era, and has done so for artists like Drake, Ice Cube, MF DOOM, Scarface, and countless others.

Lately, he has taken that one step further, and begun creating his own compositions for other producers to sample. That music has been the basis for songs by Future, 21 Savage, 2 Chainz. and even Migos’ recent number one smash hit “Bad and Boujee.”

See http://theciphershow.com/episode/193/ for full show notes and comments.