The Circuit Breaker

"Another essential ingredient to non-consumption is a desire to be better."

In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses. 

You'll learn why companies should be concerned about non-consumption.

Bob will share why "blue-sky thinking" doesn't work for him. 

You'll discover whether big companies or startups are better at identifying non-consumption.

Bob and Greg will reveal how they got out of non-consumption.

Join us for this illuminating discussion.

Enjoy!

What You'll Learn in this Show:

• Bob's concept of non-consumption, its underlying premises, and real-life illustrations.
• The contrast between blue-sky innovation and non-consumption innovation.
• The barriers that limited them from consumption.
• And so much more…

Resources:

The Rewired Group Website (https://therewiredgroup.com/)

“So the jobs existed, but the change to a new product did not change the jobs. It changed the solutions that were available to satisfy the jobs.”

In today's episode of the Circuit Breaker Show, Bob and Greg chat with Matt Sheppard, Associate and Principal at The Rewired Group.

You'll learn why there is no such thing as a new idea. 

Bob will talk about the knowledge that Jobs To Be Done is built on and how Dr. Deming influenced JTBD.

You will learn about the new book Bob is writing.

Join us for this thought-provoking discussion.

Enjoy!

What You'll Learn in this Show:

• Why creating a new idea is supply-side thinking.
• The difference between usage and attitudes and need states.
• Has the pandemic economic crisis created new jobs?
• Why working from home is not a job. 
• And so much more…

Resources:

The Rewired Group Website (https://therewiredgroup.com/)

Book | Demand-Side Sales 101

Is your innovation plagued with biases that prevent you from becoming customer-centric?

In today's episode of the Circuit Breaker Show, we talk about the biases innovators need to drop and the paradigm shifts they should adopt to help them use Jobs To Be Done (JTBD).

You'll discover the common assumptions innovators make and why these often act as constraints to innovation.

You'll discover why innovators need to spend most of their time focused on what they don't know instead of dwelling on what they already know.

You'll learn how innovators often ask the wrong questions and why this inhibits them from becoming customer-centric.

Join Greg, Bob and Matt for this fascinating discussion.

Enjoy!

What You'll Learn in this Show:

• Prevalent biases innovators and entrepreneurs need to watch out for and get rid of.
• Critical paradigm shifts businesses and innovators have to embrace to fully utilize Jobs To Be Done.
• What it takes to become truly customer-centric.
• The indispensable set of skillsets you need in order to employ Jobs To Be Done
• What is the goal of unpacking in the product design process and why this is so important?
• And so much more…

Resources:

Jobs To Be Done`

While a lot of people tell us that they want to learn 'Jobs To Be Done,' this often leaves us with a tough question to answer—to what extent do they want to delve into the process?

In today's episode of the Circuit Breaker Show, Bob and Greg delve into some of the challenges they see people facing when trying to learn 'Jobs To Be Done' and some of the arguments this has raised between them.

You'll discover what they think learning 'Jobs To Be Done' will take vs. what most people believe and why there's often a discrepancy between the two.

You'll discover why learning 'Jobs To Be Done' is often a big ask for most entrepreneurs.

You'll learn why Greg and Bob often argue about the best approach to help their clients learn Jobs To Be Done.

Join us for this timely discussion about figuring out Jobs To Be Done (JTBD).

Enjoy!

What You'll Learn in this Show:

• What exactly does it take to learn 'Jobs to be Done, and is it possible to master the framework?
• Why learning Jobs To be Done can never be one-size-fits-all.
• The difference between how to do 'Jobs To Be Done' and how to use it and why most people need the latter.
• Some of the struggles Greg and Bob have to deal with when guiding their clients through the process of learning Jobs To Be Done.
• Why it's essential to embrace discourse in the workplace.
• And so much more...

Resources:

Book: Demand-Side Sales 101

Jobs To Be Done

In 1991 one of his mentors, Dr. Genichi Taguchi told him to write a book and 31 years later, he's finally written his first book.

In Today's episode of Rewire Show, we discuss Bob's upcoming book Learning To Build: The Five Bedrock Skills of Innovators and Entrepreneurs.

You'll discover Bob's primary motivation for writing Learning To Build and how he was able to write the book despite being dyslexic.

You'll discover the main lesson Bob learned from each of the four mentors featured in Learning To Build.

You'll learn five critical yet often overlooked skills to help you address the unknowns and succeed as an innovator.

You'll learn what kind of entrepreneurs will benefit the most from reading this book.

Enjoy!

What You'll learn in this Show:

• Why the title "Learn To Build."
• Learning from your mentors and why it's essential to pass on what you've gained from them.
• What to do when you realize you don't have a specific skill.
• Innovation in the corporate environment.
• And so much more...

Resources:

Learning To Build: The Five Bedrock Skills of Innovators and Entrepreneurs

Scribe Publishing

In product design and development, the thinking is often on what's next. The challenge is defining what's next for the consumer, since most of us can't really envision how a product can be improved.  

In today's episode of the Rewire Show, we dive into the concept of 'Jobs to be Done,' a process for determining what the next steps are in developing new products that will help consumers solve their current problems and help them achieve more in the future.

You'll learn about the concept of 'Jobs to be Done,' including what constitutes a job, and how defining them can help create progress. 

You'll discover why there's a lack of symmetry between the problem consumers are experiencing, and the solution they believe they need. 

You'll also learn how areas of your business such as Marketing can benefit from JTBD by helping to define and then educate consumers on problems they didn't realize they'd been struggling with.

Join us for this fascinating discussion around Jobs to be Done and gain clarity on creating future product offerings for your customers.

Enjoy!

What You’ll Learn in this Show:

• A definition of the concept of 'Jobs to be Done,' and how it's related to progress.
• The lack of symmetry between the problem a consumer has, and the solution they are looking for.
• How JTBD can help areas such as marketing, in helping consumers to see problems they didn't even know they were struggling with.
• And so much more...

Resources:

https://therewiredgroup.com/

In today's episode of the Rewire Show, we chat with Katherine Thompson, one of the Principals at The Rewired Group.

You'll learn about Katherine's career background in education and how she came to join The Rewired Group.

You'll learn what motivated her to enroll in business school while working a full-time job as a school administrator.

You'll discover the key lessons Katherine has learned working at The Rewired Group for the past two years.

You'll learn some of the ways Katherine helps the company and its clients navigate the complex business landscape.

You'll discover the importance of training yourself to take a step back and actually evaluate what you mean or what someone else means when they say they want something.

Join us in this fascinating and insightful discussion!

Enjoy!

What You'll learn in this Show:

• How Katherine landed her current job at The Rewired Group and her role at the company.
• A comparative look between working in a school environment versus working at The Rewired Group.
• Katherine's advice on embracing change and reaching out for new lanes of growth in your career.
• The power of "Unpacking Words"— go beyond a superficial level of understanding and ask pertinent questions.
• How Katherine was able to shift her mindset from Perfectionism to Progress.

Resources:

The Rewired Group

Katherine Thompson

We're all familiar with the concepts of supply and demand, at least in the abstract. However, many of us fail to understand the differences between these concepts from a product development standpoint, as well as the ways they work together.

In today's episode of the Rewire Show, we dive deep and offer some insights into the concepts of supply and demand.

You'll discover how supply and demand differ when placed in a product development context.

You'll learn how to determine whether you're seeing the world through a supply or demand mindset, and how that can dictate the way you approach your work.

You'll discover the importance of seeing supply and demand as an interdependent system and how that can affect product development.

Join us for this fascinating discussion around seemingly simple concepts that are in fact far more interesting and complex than you may have realized.

Enjoy!

What You’ll Learn in this Show:

• The difference between supply and demand in terms of product development.
• How you can determine whether you're looking at the world through the less of supply or demand, and how the two can work together.
• How supply and demand diverge from each other and what that means to the product development process.
• And so much more...

Resources:

The Re-wired Group

Do you consider yourself artistic or maybe creative? They are distinctly different, if related, concepts. 

Sometimes, we take on new tasks or hobbies seemingly at random, as if the impulse to do a thing came from nowhere. This is flawed logic. All your actions, desires, etc. come from somewhere - there's some motivation behind it.

In today's episode of the Rewire Show, we're discussing creativity and art. While many use these terms interchangeably, they are quite different in their approach.

You'll discover the distinct differences between creativity and art, and how understanding these differences can help you use them to achieve outcomes.

You'll learn why very few things you do are "random" - They all have purpose, even if you can't see it.

You'll also discover how the COVID-19 pandemic has forced us to be more creative when problem-solving.

Join us for this fascinating discussion around the reasons we do what we do and why our actions may not be as random as they appear.

Enjoy!

What You’ll Learn in this Show:

• The differences between art and creativity.
• The importance of understanding why you do the things you do, and why it's likely not random.
• How the COVID-19 pandemic has both empowered and challenged the ways we approach creativity.
• And so much more...

Resources:

The Re-wired Group