The Claw

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI.

To connect with Greg, click here: https://www.linkedin.com/in/gregorybbrooks/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI.

To connect with Greg, click here: https://www.linkedin.com/in/gregorybbrooks/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today's optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences.

To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today's optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences.

To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success.

To connect with Darren, click here: https://www.linkedin.com/in/darrenhorwitz/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success.

To connect with Darren, click here: https://www.linkedin.com/in/darrenhorwitz/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight's strategies help brands stay relevant and impactful.

To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight's strategies help brands stay relevant and impactful.

To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization!

To connect with Steve, click here: https://www.linkedin.com/in/sgielda/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization!

To connect with Steve, click here: https://www.linkedin.com/in/sgielda/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg