The Claw

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to better serve sales teams. The conversation touches on the future of AI in sales, emphasizing personalized coaching and efficiency in handling sales data.

To connect with Adam, click here.

To connect with Eric, click here.

To subscribe to our YouTube channel, click here.

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to better serve sales teams. The conversation touches on the future of AI in sales, emphasizing personalized coaching and efficiency in handling sales data.

To connect with Adam, click here.

To connect with Eric, click here.

To subscribe to our YouTube channel, click here.

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication.

Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape.

To connect with Eric, click HERE

To connect with Patrick, click HERE

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In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co., shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication. 

Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape. 

To connect with Eric, click HERE 

To connect with Patrick, click HERE 

Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing

Visit us at: https://ligerpartners.com/

Follow Us on Social:

Facebook: https://www.facebook.com/YouNeedALiger

Instagram: https://www.instagram.com/ligermarketing/

LinkedIn: https://www.linkedin.com/company/ligerpartners

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience.

To connect with Eric, click HERE

To connect with Brady, click HERE

Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing

Visit us at: https://ligerpartners.com/

Follow Us on Social:

Facebook: https://www.facebook.com/YouNeedALiger

Instagram: https://www.instagram.com/ligermarketing/

LinkedIn: https://www.linkedin.com/company/ligerpartners

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience.

To connect with Eric, click HERE

To connect with Brady, click HERE

Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing

Visit us at: https://ligerpartners.com/

Follow Us on Social:

Facebook: https://www.facebook.com/YouNeedALiger

Instagram: https://www.instagram.com/ligermarketing/

LinkedIn: https://www.linkedin.com/company/ligerpartners

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you're a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.

To connect with Rachelle, click here: https://www.linkedin.com/in/rachellekuramoto-atlanta/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing

Visit us at: https://ligerpartners.com/ Follow Us on Social:

Facebook: https://www.facebook.com/YouNeedALiger

Instagram: https://www.instagram.com/ligermarketing/

LinkedIn: https://www.linkedin.com/company/ligerpartners

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you're a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.

To connect with Rachelle, click here: https://www.linkedin.com/in/rachellekuramoto-atlanta/

To connect with Eric, click here:  https://www.linkedin.com/in/eholtzclaw/

Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing

Visit us at: https://ligerpartners.com/ Follow Us on Social:

Facebook: https://www.facebook.com/YouNeedALiger

Instagram: https://www.instagram.com/ligermarketing/

LinkedIn: https://www.linkedin.com/company/ligerpartners

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation.

To connect with Teresa, click HERE.

To connect with Eric, click HERE.

To subscribe to our YouTube Channel, click HERE.

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation.

To connect with Teresa, click HERE.

To connect with Eric, click HERE.

To subscribe to our YouTube Channel, click HERE.