The Claw

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them."

"They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it."

In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster.

To connect with Jeremy, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them."

"They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it."

In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster.

To connect with Jeremy, click HERE.

To connect with Eric Holtzclaw, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Earned media, it's a useful thing.

It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."

"It works like a referral in a way."

Useful - but resource-intensive, slow to build, and inherently unpredictable.

This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Earned media, it's a useful thing.

It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement."

"It works like a referral in a way."

Useful - but resource-intensive, slow to build, and inherently unpredictable.

This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

With business-solutions purchases, "most people don't make immediate decisions."

As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence."

This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience.

In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process.

To connect with Stephanie, click HERE.

To connect with Eric, the host of the show, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Your shareholders now are your employees who share - they are the holder of that story to share."

So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice.

Today - we're talking about culture - and how a "happy culture" results in "happy customers."

To connect with Rhea Allen, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Your shareholders now are your employees who share - they are the holder of that story to share."

So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice.

Today - we're talking about culture - and how a "happy culture" results in "happy customers."

To connect with Rhea Allen, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.