The Claw

The Claw

By Eric HoltzclawBusinessMarketing
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The Claw episodes

  • The Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman

    In this episode, we take a dive deep into equity crowdfunding and marketing strategies.

    Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising.

    To connect with Jason, click HERE.

    To connect with the show's host - Eric Holtzclaw - click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    24 min
  • The Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman

    In this episode, we take a dive deep into equity crowdfunding and marketing strategies.

    Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising.

    To connect with Jason, click HERE.

    To connect with the show's host - Eric Holtzclaw - click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

     
    24 min
  • The Claw Podcast | Why Clear Messages Win, with Ben Guttmann

    When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.

    In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.

    To connect with Ben, click HERE.

    To connect with the show's host - Eric Holtzclaw - click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    25 min
  • The Claw Podcast | Why Clear Messages Win, with Ben Guttmann

    When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.

    In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.

    To connect with Ben, click HERE.

    To connect with the show's host - Eric Holtzclaw - click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    25 min
  • The Claw Podcast | Branding Yourself, with Emma Donovan

    In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

    In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

    That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

    In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

    To connect with Emma, click HERE.

    To connect with the show's host - Eric Holtzclaw - click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    28 min
  • The Claw Podcast | Branding Yourself, with Emma Donovan

    In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

    In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

    That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

    In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

    To connect with Emma, click HERE.

    To connect with the show's host - Eric Holtzclaw - click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    28 min
  • The Claw Podcast | How Service Design Shapes the Future of Organizations, with Patrick Quattlebaum

    Most organizations, whether they realize it are not, service organizations.

    A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.

    In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.

    To connect with Patrick, click HERE.

    To connect with Eric Holtzclaw, the host of the show, click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    30 min
  • The Claw Podcast | How Service Design Shapes the Future of Organizations, with Patrick Quattlebaum

    Most organizations, whether they realize it are not, service organizations.

    A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.

    In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.

    To connect with Patrick, click HERE.

    To connect with Eric Holtzclaw, the host of the show, click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    30 min
  • The Claw Podcast | Social Media Horror Stories 2.0 with Stella Huffman

    Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe.

    To connect with Stella Huffman, click HERE.

    To connect with Eric Holtzclaw, click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    24 min
  • The Claw Podcast | Social Media Horror Stories 2.0 with Stella Huffman

    Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe.

    To connect with Stella Huffman, click HERE.

    To connect with Eric Holtzclaw, click HERE.

    To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

    24 min

About The Claw

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