Do you know how new people find out about you and your services?

Have you ever wondered how potential clients move from hearing about you to becoming your next great-fit client? And then on to either a repeat client or a source of glowing referrals?

This whole process is sometimes known as the marketing funnel but I actually much prefer to teach and talk about The Client Journey Map.

We’re diving into it on today’s podcast—how The Client Journey Map differs from the traditional marketing funnel, and how you can map it out to better serve your audience and potential clients at every stage.

I’ll also share my approach to the client journey map, which I’ve broken down into three core stages to make the whole process easier to apply in your business.

By the end of this episode, you’ll have a clear roadmap for guiding your people from never having heard of you, to their first encounter and then on to become your next great-fit client and a source of glowing referrals. 

Today's summarised notes from the show and The Client Journey Map Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you have those moments where you wonder if what you're offering potential clients is actually what they want or need? 

Does your offer (or offers) fix a specific problem? And do you know what that problem is?

It’s so easy to look at our offer or offer(s) from our own perspective. 

Today, we’re diving deep into the topic of offers—how to package, price, and position them so they’re a no-brainer for your ideal client, making it easier for them to say a big happy 'yes' to working with you.

I’ll walk you through how to package your services from the perspective of your ideal client, how to price them based on the transformation you provide, and how to position yourself as the go-to expert in your field. 

By the end of this episode, you’ll know exactly how to craft an offer that not only attracts more great-fit clients but also allows you to confidently promise and deliver the outcomes they’re looking for.

Today's summarised notes from the show and The Clear & Compelling Offer Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you really understand what your ideal clients are going through? 

Do you know what comes into their mind if they wake up at 3am with a recurring thought? 

What if you could step inside their minds and see the world from their perspective? 

In today’s episode, we’re talking about the power of the client empathy map—what it is, why it’s a game-changer for your marketing, and how to create one that helps you connect on a deeper level with your clients so that they can say and think “wow, it’s like she’s speaking directly to me!” and then of course go on to pay to work with you.

Today's summarised shownotes and The Client Empathy Map Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

[email protected]

You know those days in business that you feel a bit blah?

Everything on those days feels hard and slow. Everyone feels them from time to time. Even if they don’t say it. 

I wonder too, have you ever felt a bit lost in your business?

Do you sometimes wonder if you're on the right path? 

Today on the podcast, we're diving into a topic that can make all the difference on not only those blah days in business, but also have you experiencing more of the great days in business. 

Creating and living by a personal mission statement can make a huge positive impact on both your personal and business life. Because we know the 2 are inextricably linked. 

We’re going to explore what a personal mission statement is, why it’s crucial for your success, and how to create one that keeps you focused and motivated every day. 

By the end of this episode, you’ll not only understand what a personal mission statement is and why it’s vital for your success, but you’ll also learn how to create one that truly brings your goals to life.

Be sure to stay until the end, where I’ll walk you through the exact steps to craft your own powerful mission statement.