In this episode, we dive into one of the most important (and often tricky) aspects of running a service-based business: pricing your services confidently.

If you've ever felt unsure about how to set your rates, worried about overcharging, or overwhelmed by the fear of underselling yourself, this episode is for you.

I share insights from my own journey, practical tips to align your pricing with the value and transformation you provide, and a reflective exercise to ensure your business stays sustainable.

Learn how to step into your worth and make pricing decisions that benefit both you and your great-fit clients.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Welcome to Episode 12! 🎙️ If you're a business owner who's made the leap from the structured world of corporate into the freedom (and challenges!) of entrepreneurship, this episode is for you. 

In today's episod, I share key mindset shifts that were essential on my own journey from corporate employee to business owner. You'll hear personal stories, hard-earned insights, and actionable tips on how to think, act, and thrive as a CEO of your own business. 

Transitioning from a corporate job to running your own business isn't just about strategy; it's about transforming how you think. We'll explore how to overcome the fear of instability, shift from a reactive to a proactive mindset, and embrace the flexibility that comes with entrepreneurship—without sacrificing your sanity or the work-life balance you crave.

If you're ready to unlock your potential and step into your new role as a thriving CEO, this episode will guide you through the mindset shifts you need to make it happen. 🎧

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Are you tracking the right metrics in your marketing? Do you know what’s working and what’s not? In today’s episode, we’re talking about the importance of reviewing results—why tracking your marketing metrics is essential, what common mistakes to avoid, and how to measure what truly matters to your business success.

By the end of this episode, you’ll have a clear understanding of which metrics you should be tracking, how to use those insights to make smarter marketing decisions, and how this approach can help you achieve more predictable, consistent revenue in your business.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you ever feel like you’re spending too much time on repetitive tasks in your business, leaving little room for the creative and strategic work that really drives growth? What if I told you there’s a way to automate those time-consuming tasks so you can focus on what truly matters?

In today’s episode, we’re diving into the world of AI and automation—what it is, why it’s a game-changer for efficiency, and how you can start using it to streamline your marketing. Whether you want to free up time, reduce overwhelm, or deliver a better client experience, automation can help.

By the end of this episode, you’ll have a clear understanding of how to integrate AI and automation into your business and how to start with tools that are both accessible and effective. Plus, I’ll share a simple challenge to help you take action right away!

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you have a solid marketing plan but find yourself struggling to execute it?

Maybe you’re excited about the potential, but when it comes to actually putting that plan into action, you feel overwhelmed by the sheer volume of tasks.

Or maybe you’ve started implementing it, but life and business distractions keep getting in the way.

If that sounds familiar, today’s episode is for you. We’re talking about execution—why it’s the most critical part of your marketing strategy, what common barriers often get in the way, and how to break your plan down into actionable, manageable steps that fit into your busy life.

By the end of this episode, you’ll have a framework for turning your marketing plan into clear, doable tasks that you can integrate into your daily and weekly routines—without feeling overwhelmed.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you ever feel like your marketing messages don’t quite connect with your ideal clients, or that your business isn’t as consistent as you’d like it to be across all your platforms? 

Maybe you’ve tried different approaches but find it hard to get people truly engaged, let alone have a consistent flow of paying clients?

If that sounds familiar, today’s episode is for you.

We’re talking about key marketing messages—what they are, why they’re crucial for attracting, engaging, and converting interested people into paying clients, and how to craft and use them consistently across all your marketing platforms.

By the end of this episode, you’ll know how to develop clear and compelling messages that help you stand out, build trust with your audience, and guide potential clients smoothly from initial contact all the way to working with you.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you sometimes feel your business gets lost in a crowded market? 

Are you struggling to show potential clients what makes you different? 

Today, we’re uncovering the secrets to standing out with a Unique Value Statement—what it is, why it’s critical in a saturated market, and how to craft one that highlights what makes your business truly unique. 

By the end of this episode, you’ll understand how to differentiate yourself in a way that resonates with your ideal clients, helps you market more confidently, and highlights the value you bring to the table. 

Stay tuned for actionable steps you can start implementing today to have your very own unique value statement so that potential clients are clear on what it is you do and compelled to invest in your services.

Today's summarised notes from the show and The Unique Value Statement Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you ever feel like your marketing is missing a personal touch? 

Could sharing your own story be the key to deeper connections with your clients? 

In this episode, we’ll dive into the art of storytelling—what makes a great journey story, why it’s so powerful in marketing, and how you can craft your stories to connect with and inspire your clients.

By the end of today’s episode, you'll have a clear understanding of how to shape your personal story in a way that resonates with your clients and helps them see the real you. 

Today's summarised notes from the show and The Journey Stories Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you struggle to sound like yourself when marketing your business? 

Do you want your brand to feel more authentic and connected? 

Today, we’re exploring the power of your Brand Tone of Voice—what it is, why it matters so much in building trust, and how to craft a tone that truly represents you and resonates with your clients. 

By the end of this episode, you’ll have a clear understanding on what Brand Tone Of Voice is and how to create one for your business so that your clients (and potential clients) can get a good sense of the real you across the whole customer journey.

Today's summarised notes from the show and The Brand Tone Of Voice Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]

Do you know how new people find out about you and your services?

Have you ever wondered how potential clients move from hearing about you to becoming your next great-fit client? And then on to either a repeat client or a source of glowing referrals?

This whole process is sometimes known as the marketing funnel but I actually much prefer to teach and talk about The Client Journey Map.

We’re diving into it on today’s podcast—how The Client Journey Map differs from the traditional marketing funnel, and how you can map it out to better serve your audience and potential clients at every stage.

I’ll also share my approach to the client journey map, which I’ve broken down into three core stages to make the whole process easier to apply in your business.

By the end of this episode, you’ll have a clear roadmap for guiding your people from never having heard of you, to their first encounter and then on to become your next great-fit client and a source of glowing referrals. 

Today's summarised notes from the show and The Client Journey Map Guide (free resource) can be downloaded here.

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther_gretton

Email: [email protected]