Struggling to show up online confidently? You’re not alone. For many service-based business owners, marketing feels awkward, unnatural, or even a bit icky... especially if you care about integrity and real connection.

In this episode of The Clear Business Growth Show, I’m sharing a powerful mindset shift that helps you move from overwhelmed and inconsistent to confident and clear in your marketing and sales.

We’ll explore:

• Why marketing feels hard when you’re a heart-led service provider.

• The reason sales often feel pushy and what to do instead.

• A mindset + messaging strategy that helps you market like you’re talking to just one person (because you are).

• How to create authentic content that connects and converts.

If you’re tired of second-guessing your content or feeling stuck when it comes to marketing your services, this episode is packed with clarity and practical tips to help you grow your business, without burning out or faking it.

🎧 Hit play now and start showing up in your marketing with more clarity, confidence, and ease.

✨ Subscribe to The Get Clear Weekly:

Want mindset support and simple marketing strategies sent straight to your inbox? Subscribe to my free newsletter designed for service-based business owners who want to attract great-fit clients with less stress and more clarity. Subscribe here.

Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow.

Instagram: @esther.gretton

Email: [email protected]

You’re great at what you do. Your clients get amazing results. But… marketing? It still feels like a mystery.

If you’ve ever said, “I just don’t know how to talk about what I do” or “Marketing feels like shouting into the void,”you’re not alone, and this episode is for you.

We’re unpacking one of the biggest myths in service-based business: the idea that good work speaks for itself. It sounds noble. But it keeps too many brilliant business owners stuck, undercharging, and attracting the wrong clients (if any at all).

In this episode, I’ll walk you through:

✔️ Why being good at what you do isn’t enough to grow,

✔️ The real reason your marketing might not be landing,

✔️ Three foundational shifts to help your message finally click with your great-fit clients.

You’ll leave with clarity on what’s really going on behind that stuck feeling—and practical next steps to move forward.

 

Links Mentioned:

🎓 Free Masterclass: Three Simple Fixes to Help More Great-Fit Clients Say “I’m In”

 

Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow.

Instagram: @esther.gretton

Email: [email protected]

If your business has been growing thanks to word of mouth and referrals, well that's amazing! That’s a big win.

But what happens when those referrals start to slow down? Or worse, dry up completely?

In this episode, we’re having a real (and necessary) chat about moving from reactive to proactive in your marketing, so you’re not left wondering where your next client is coming from.

I’m sharing why relying solely on referrals can keep you stuck in unpredictability, and the exact steps to help you take back control, attract more great-fit clients, and grow with clarity and confidence.

What we cover in this episode:

• Why referrals aren’t a sustainable long-term growth strategy

• How to know when it’s time to build more predictable systems

• The first step to creating a marketing + sales strategy that actually works for you

• What your great-fit clients need to hear (and how to say it so it lands)

• How to feel more in control of your income and business growth

Mentioned in this episode:

Free Masterclass:The 3 Simple Fixes to Help More Great-Fit Clients Say “Yes I’m In”

Join me Thursday, 19 June at 10am AEST

esthergretton.com/masterclass

Feeling like your once-successful offer is getting crickets instead of client enquiries? It’s not just you, and it’s not just your price. In this episode, I’m diving into the clarity gaps that sneak in as we evolve in business and how a subtle shift in your offer or messaging can make all the difference.

You’ll learn:

• The real reason your offer might not be converting like it used to

• The clarity gap that creeps in after the first couple of years in business

• Why over-tweaking or under-tweaking your offer misses the mark

• How to realign your messaging and offer with your great-fit client (without scrapping everything and starting from scratch)

Whether you’re getting fewer enquiries or feeling disconnected from your current mix of clients, this episode will help you zoom out, reconnect with your strengths, and make the clarity tweaks that bring those joyful “I’m in!” messages back to your inbox.

QUOTE TO REMEMBER:

“A confused mind doesn’t buy—clarity is what helps people say yes with confidence.”

TUNE IN IF YOU’RE THINKING:

• “My offer used to work… why isn’t it now?”

• “I feel like I can help lots of people, but I’m struggling to clearly say what I do.”

• “I’ve got different offers for different clients, and now everything feels messy.”

 

Thanks for listening,

Esther Gretton

Instagram: @esther.gretton

Email: [email protected]

Let’s talk about something I know many of you have been wondering: how do you use AI in your business without sounding robotic or losing the real you in your marketing? In this episode, I’m diving into how to use AI as a creative tool, not a crutch. I’ll share how I personally use it (yep, even for family meal planning with hidden veggies), and how I support my clients to use it inside Get Clear & Grow in a way that actually strengthens their message, rather than diluting it. We’ll chat about using AI for brainstorming and organising your thoughts, how to train a custom GPT to sound like you, and why that human-to-human connection in your marketing still matters more than ever. This isn’t about handing over your voice, it’s about knowing how to keep it front and centre while letting AI do some of the heavy lifting. In this episode, you’ll learn:  • [00:02:45] How I use AI in everyday life (and the funny ChatGPT moment with my husband)  • [00:06:50] Why I guide clients through using AI inside Get Clear & Grow  • [00:10:30] The best way to brainstorm with AI without losing your message  • [00:15:00] How to create a custom GPT that sounds like you  • [00:18:20] Why authenticity is still your most powerful marketing asset  • [00:21:10] What AI can’t fix: clarity and message must come first  • [00:24:00] My favourite ways to keep your marketing human in an AI-heavy world

Thanks for listening:

 

Esther Gretton

www.getclearandgrow.com

If you’ve ever found yourself staring at your laptop, wondering why everything feels so hard, even though you’re doing all the things, you’re not alone.

In this episode, we’re talking real talk about business slumps: why they happen, how to recognise the hidden causes (hint: it’s not just about strategy), and what to do when the spark feels like it’s gone.

Whether you’re feeling a bit burnt out, off-track, or just plain over it, this episode will help you pause, reflect, and reconnect with the parts of your business that actually matter.

You’ll walk away with a practical lens to assess where things might be out of alignment and some gentle but powerful ways to shift back into clarity and momentum.

Because this isn’t about burning it all down, it’s about getting clear again.

 

What’s in this episode:

• 0:06 – What a business slump really feels like (and why it’s so common)

• 2:59 – My first real experience with burnout in business—and what it taught me

• 6:45 – Three key areas to assess when your spark feels missing

• 9:28 – Why reconnecting with your great-fit client can reignite your marketing mojo

• 11:50 – The real role your energy and wellbeing plays in business momentum

• 13:35 – What a slump is really trying to tell you (spoiler: it’s not failure)

• 15:34 – The two types of misalignment that can quietly drain your motivation

• 17:55 – The strategy gaps that might be keeping you stuck (and how to fix them)

• 22:12 – Why your offer, audience, and energy need to work together

• 24:00 – A reminder: you don’t have to do this alone

 

Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow.

Instagram: @esther.gretton

Email: [email protected]

Trying to talk about your business can feel like trying to explain a dream to someone. 

You know it makes sense in your head… but when you try to say it out loud, it all comes out vague, jumbled, or just… kind of flat.

If you’ve ever thought, “Why is it so hard to explain what I do?” - you’re not alone.

In this episode, we’re talking about why that confusion isn’t your fault, what’s really missing from your messaging, and how to start creating content and copy that actually sounds like you and speaks directly to the people you want to work with.

Because when your message is clear, everything else gets easier: → You feel confident showing up → Content takes less time → Great-fit clients finally get it (and say yes)

You don’t need to be a copywriter. You just need the right clarity. Let’s get into it.

In this episode we cover:

1. "Why Your Messaging Feels Off (And Why That’s Not Your Fault)" 2. "The 3 Most Common Messaging Mistakes Keeping You Invisible" 3. "What Actually Makes a Message Connect With Your Dream Client" 4. "A Simple Exercise to Start Crafting Your Own Core Message Today" 5. "Imagine Feeling Excited to Talk About Your Business Again"

If your message feels fuzzy, if your “about” section makes you cringe, or if every content idea ends with “...but who even cares?”- it’s not because you’re bad at marketing. It’s because no one ever taught you how to translate what you do into language that truly connects.

You don’t need more templates. You don’t need a new niche.

You need to slow down long enough to get clear on what your great-fit client is thinking, feeling, and looking for, and how your work truly helps them.

Because once you find those words—the ones that feel like truth and relief, you start showing up differently: → Your posts feel natural, not forced → Discovery calls flow with ease → People stop saying “I’m not sure I get what you do” and start saying “When can we start?”

The right words don’t just attract attention, they attract the right people. And that’s what changes everything.

Inside Get Clear & Grow, we walk through this step by step. We don’t just talk about messaging, we build it together. You’ll leave with words that sound like you, connect with your dream clients, and give you the confidence to show up consistently.

Because your message shouldn’t feel like a mystery. It should feel like a mirror, reflecting exactly what your clients need to hear, and what you most want to say.

Apply for the waitlist to Get Clear & Grow here.

Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow.

Instagram: @esther.gretton

Email: [email protected]

You’re showing up, you’re putting marketing out there, you’re offering your services, but you’re still not booking great-fit clients... or as many as you’d like. And if you’ve ever thought, “Well, what am I missing? Why isn’t this working?” then this episode is for you.

Most business owners think they need more leads, a bigger audience, or better social media content to book clients. But the truth is, there’s usually something deeper at play.

Today, I’m breaking down the real reason you’re not booking more clients, or more great-fit clients, and what to do about it.

Welcome to The Clear Business Growth Show, the podcast for service-based business owners ready to escape the overwhelm of juggling client work and marketing.

If you’ve ever felt stuck in a cycle of inconsistent income, the frustration of not having a clear way to market and grow your business, and you’ve teetered on the edge of burnout, you’re not alone. I’ve created this podcast for you.

I’m your host, Esther Gretton, Business Growth Mentor and creator of the CLEAR Business Growth Framework. Drawing on my 10 years as a business owner, a decade prior to that in corporate business development roles, five years as a business lecturer, and my expertise as a certified coach, I’m here to help you gain clarity, attract more great-fit clients, and grow your business, without burning out.

Each week, I’ll be sharing actionable strategies and real-world insights to empower you to grow your business so that you can feel on track and in control. If you’re ready to transform the way you approach your business, you’re in the right place. Let’s dive in.

So when business owners struggle to book clients, their first instinct is to try to get in front of more people. But more leads won’t fix a messaging problem. You’re focused on getting more clients instead of great-fit clients.

So instead of thinking, “Well, I just need to be more visible. I need to be out there more. I need to do more reels. And maybe I need to get on LinkedIn as well,” I want you to think:

“I need to refine my message so that my ideal great-fit clients instantly know I’m the right fit for them.”

And if your messaging is vague, confusing, or trying to appeal to everyone, you’ll struggle to book more clients, or more great-fit clients, no matter how much you post, how big your audience is, or how much you network and get yourself out there.

Because if clients aren’t booking, it’s often because there’s friction in your sales process. You’re not making it easy for clients to say yes.

Ask yourself:

• Is my offer crystal clear?

• Is it easy to understand?

• Am I confidently communicating my pricing, or am I hesitating?

• Do potential clients know what the next step is, or am I assuming they do?

The easier you make it for people to say yes to work with you, the more clients you’ll book.

Your great-fit clients are already looking for help. So are you showing up as the go-to expert they trust to solve their problem?

You’re not positioning yourself as the obvious choice if you’re not, because great-fit clients don’t choose based on price. They choose based on certainty.

If they’re hesitating, it’s usually because they aren’t 100% sure that you’re the best choice.

So here’s how to fix it:

• Share client wins, case studies, and testimonials.

• Talk about why your approach works.

• Show up confidently.

People trust experts who own their expertise. And when you position yourself as the best choice, selling and marketing become easier.

Okay, let’s recap today’s episode:

1. More leads won’t fix a messaging problem. Get clear on who you’re attracting.

2. Make it easier for clients to say yes, eliminate confusion and hesitation.

3. Position yourself as the obvious choice. Show your authority, own your expertise, and make clients feel confident in investing with you.

If you found today’s episode valuable and you’re ready to get more clear on what it takes to grow your service business, then I invite you to join the waitlist for my new signature course: Get Clear and Grow.

It’s designed to help you refine your offer, confidently charge more, and attract great-fit clients with ease. So join the waitlist now at www.getclearandgrow.com.

Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow. I'd love to support you in your business growth.

Instagram: @esther.gretton

Email: [email protected]

 

Welcome to The Clear Business Growth Show, the podcast for service-based business owners ready to escape the overwhelm of juggling client work and marketing.

Do you find yourself holding back when it comes to marketing your business? Maybe you know you should be showing up more, but every time you go to post or reach out to someone in your network who might be a great-fit client, you overthink it. Or maybe you’ve told yourself, “I’ll start marketing myself more when I feel more confident.” It's not dad down there

Here’s the truth: confidence doesn’t come before you take action. It comes from taking action.

In today’s episode, I’m going to show you exactly how to start marketing yourself with more confidence, even if you’ve been hiding in the background or just relying on referral and repeat clients.

And if you’re ready to step into that confidence and want more clarity on what it takes to grow your service business, I invite you to join the waitlist for my new signature course, Get Clear and Grow. It’s designed to help you refine your offer, confidently charge more, and attract great-fit clients with ease. Doors are now open and they close on April 30. Head to www.getclearandgrow.com to join the waitlist.

Now, let’s dive into today’s episode.

Most business owners wait until they feel confident to start marketing. But confidence isn’t something that magically appears. It’s something you build through action. You can’t wait to feel ready. Confidence comes from momentum, momentum that comes from showing up consistently.

Instead of saying, “I’ll post when I feel more confident,” shift it to “I’ll become confident by following a clear strategy and consistently putting myself out there.” This doesn’t only mean showing up on social media. There are so many ways to connect with great-fit clients.

The fastest way to build confidence is to take action before you feel 100% ready. I know that feels hard. Doing things when you don’t feel perfectly prepared can feel overwhelming, even out of control. But when you have a clear plan designed to support your business growth, it becomes much more manageable.

Here’s why showing up matters: if you’re not marketing yourself consistently, your great-fit clients won’t see you enough to build trust. And great-fit clients don’t usually buy the first time they see you. They buy when they’ve seen you enough times to build a connection and feel confident in your offer.

If you post once and disappear, you’re always starting over. Consistency builds authority. The more you show up, the easier marketing and selling become.

But I get it, starting is the hardest part. Once you get into a rhythm, it becomes second nature. And when you have a strategy, and you know what you’re doing and when and how to do it, it feels easier. That first step builds the momentum that builds the confidence.

So instead of saying, “I don’t know what to post,” try saying, “I’ll start by sharing one valuable tip this week.” Start small and build from there.

And if you’ve ever said, “I don’t like getting on discovery calls because I don’t like selling,” try reframing that too. Think of it this way: if you don’t connect with people who are interested in your work in a human-to-human way, how will they ever truly understand how your service can support them?

Discovery calls aren’t about being salesy, they’re about connection. They give people a chance to get to know the real you and how you can help.

Let’s recap today’s episode:

1. Confidence comes from taking action, not waiting until you feel ready.

2. Your clients need to see you consistently to build trust. Visibility builds authority.

3. The more you market yourself, the easier it gets. Start small and build momentum.

Thanks so much for tuning in to The Clear Business Growth Show. If you found value in this episode, I’d love for you to share it with a fellow business owner or leave a review. And don’t forget to join the waitlist for Get Clear and Growat www.getclearandgrow.com.

Until next time, take action, stay consistent, and keep growing your business in a way that feels aligned and sustainable.

Thanks for listening,

Esther Gretton

Website: www.getclearandgrow.com

Instagram: @esther_gretton

Email: [email protected]

Are you finding it hard to market your services in a way that feels aligned, effective, and energising?

In this episode, I share the single most powerful shift that helped me go from juggling all the things to creating real traction in my business: having a clear, structured framework. I break down why defining your own unique method or process can simplify your marketing, attract the right clients, and help you sell with ease — without the overwhelm.

I’ll also walk you through my signature CLEAR Framework — the exact foundation of my Get Clear & Growprogram. It’s helped me and many of my clients build businesses that feel sustainable, values-driven, and actually fun to run. If you’re looking for a practical, heartfelt path to business growth, this is for you.

What You’ll Learn:

• Why your business needs a simple, repeatable framework

• The 5 pillars of the CLEAR Framework:

  C – Clarity on Your Foundations

  L – Laser-Focused Messaging

  E – Execution Strategies That Actually Work

  A – AI + Automation to Streamline

  R – (Note: Not explicitly mentioned in transcript, consider defining if needed)

• How this framework helped me stop spinning my wheels and scale without burning out

• How YOU can apply the same steps to your own business

• Sneak peek into the Get Clear & Grow pilot program launching May 1st

Resources + Links Mentioned:

🌱 Learn more about the pilot program here: www.getclearandgrow.com

💡 Not sure if it’s the right fit? You can book a free discovery call on the same page.

Connect With Me:

• Website: www.esthergretton.com (optional if you’d like to list this)

• Instagram: @esthergretton (optional)

• LinkedIn: Esther Gretton (optional)

🎧 If this episode sparked something for you, I’d love for you to hit subscribe, leave a 5-star review, or share it with a fellow woman in business who could use a clarity boost.

Want my eyes on your business strategy? Doors to the Get Clear & Grow pilot program are now open. Join us before May 1st to access the special introductory price.