Referrals feel like a dream at first, they show up warm, pre-sold, and it feels like proof you’re doing great work.

But if referrals are your only growth strategy, they’ll keep you stuck:

❌ Your income is capped.

❌ You feel out of control, waiting for clients to come to you.

❌ And too often, you end up working with people who aren’t the right fit.

I know, because I’ve been there. And in this episode, I share the wake-up call that changed everything for me and the exact strategy I used to stop waiting on referrals and start signing better-fit clients consistently.

You’ll learn:

• The hard lesson I learned from a “bad-fit” referral client (and why I’ll never ignore my gut again).

• The hidden dangers of relying only on referrals (no one talks about these until you’re stuck in them).

• The three biggest reasons referrals keep service providers capped.

• The simple fixes to clarify, package, and price your offers so clients come in consistently.

• How to create a marketing rhythm that puts you in control of your growth.

If you’ve been waiting for business growth to happen instead of leading it yourself, this episode will show you how to shift from reactive to proactive, and open up space for more great-fit clients, stronger offers, and a business that finally feels like yours.

👉 Join Get Clear & Grow: my 12-month business growth program for coaches, consultants, creatives, and service professionals. Each month I welcome in five service providers. Apply here.

Thanks for listening,

Esther Gretton

Instagram: @esther.gretton

Email: [email protected]

If you’ve ever felt like you’re working harder than ever but your income still isn’t moving, you’re not alone. Many established service providers hit a frustrating revenue ceiling, not because they’re lazy or disorganised, but because their business has structural “holes” that hustle alone can’t fix.

In this episode of The Clear Business Growth Show, I share:

• The biggest mistake service providers make when trying to grow (and why it keeps you stuck).

• A real client story of how restructuring her pricing and offers gave her back one full day a week, while increasing her income.

• The “bucket with holes” analogy that will completely shift how you think about growth.

• A simple action step you can take right now to start plugging the leaks and creating more breathing room in your business.

You’ll walk away knowing that your growth doesn’t have to come from longer hours, late nights, or discounting your services. Instead, it comes from putting clear structure around your offers, pricing, and marketing rhythm so you can finally earn more while working less.

✨ Free Resource: If today’s episode hit home, grab your free copy of my Confident Pricing Guide. Inside, you’ll learn the five-step method I use with private clients to repackage, reprice, and reposition their offers — so they can consistently attract higher-paying, great-fit clients without feeling salesy.

👉 Download it here.

https://esthergretton.com/pricingguide

You’ve got clients, you're delivering brilliant results… but your income hasn’t moved in months (or even over 1 year).

It’s probably not your workload. It’s your pricing.

In today’s episode, I’m sharing 3 clear (and commonly missed) signs that you might be undercharging, even with a waitlist of clients. We’ll talk about what those signs look like in real life, why overdelivering and under-earning often go hand in hand, and how to shift your pricing without losing your integrity (or your clients).

If you’re ready to earn more without working more, this one’s for you.

What You’ll Learn:

• The 3 signs you’re underpricing (and how to spot them in your business).

• Why being fully booked doesn’t always mean you’re profitable.

• How confident pricing helps attract better-fit, higher-paying clients.

• A simple starting point to realign your pricing without overhauling everything.

Mentioned in this episode:

👉 Book your Clear Growth Game Plan: esthergretton.com/gameplan

A 90-minute strategy session to help you refine your pricing, position your offers, and grow without burnout.

Subscribe & Review:

If you found this episode helpful, make sure to hit follow so you don’t miss the next one, and if you’re feeling generous, leave a quick review. It helps us reach more brilliant service-based business owners like you.

Thanks for listening,

Esther Gretton

Join the waitlist to my signature program: Get Clear & Grow.

Instagram: @esther.gretton

Email: [email protected]

If you’ve been working harder than ever but your income hasn’t moved in months (or even years), this episode is for you. Discover the exact pricing shift that helped my client cut one full day from her work week while earning more, without burning out or attracting the wrong clients.

Inside, I’ll share:

• The #1 mistake service providers make that keeps them stuck at the same income level.

• How to restructure your offers and pricing so you can earn more without adding more hours.

• A simple step you can take this week to confidently raise your prices and attract better-fit clients.

Whether you’re a done-for-you service provider, coach, consultant or creative or you’ll walk away with a clear next step to break through your income ceiling and create more time freedom, without feeling salesy.

Links & Resources:

🎯 Grab your free Confident Pricing Guide: https://esthergretton.com/pricingguide

📩 Let’s connect on Instagram: instagram.com/esther.gretton

Do you feel like your business is running you instead of the other way around?

In this episode of The Clear Business Growth Show, I share three signs your business might be unintentionally keeping you stuck and how to break free. You’ll learn how to shift from “freelancer mode” to “CEO mode” so you can:

• Create more clarity and control in your day-to-day

• Simplify your offers and marketing

• Build a business that supports your life, not consumes it

This episode is for established service-based business owners who want growth without adding more hustle or overwhelm.

What You’ll Learn:

• Why many service providers secretly still operate like freelancers

• The mindset shift that moves you from reactive to intentional CEO

• One weekly habit that gives you space to lead your business confidently

Resources & Links:

• Join Get Clear & Grow:The business growth program for service providers ready to grow without burning out

• Book a Free 15-Minute Clarity Call: Find out if the program is a good fit for you.

Thanks for listening,

Esther Gretton

Instagram: @esther.gretton

Email: [email protected]

Discover why burst marketing keeps you stuck in feast-or-famine and how to build a simple weekly marketing rhythm that brings consistent leads.

Are you stuck on the marketing roller coaster trying to grow your service-based business?

One week you’re posting everywhere, sending emails, chasing referrals… and the next week you disappear because client work takes over.

If you’ve ever wondered why your income feels inconsistent (despite being busy) and how to finally create a marketing rhythm that actually works, this episode is for you.

Inside, I’m sharing:

• Why “burst marketing” keeps you in feast-or-famine mode.

• The simple shift that creates consistent leads without hustling harder.

• How to build a minimum marketing rhythm that fits your busiest week.

• Easy marketing actions you can do in minutes (not hours).

You don’t need more hustle or just a “positive mindset” (eye roll). You need a realistic, repeatable approach that keeps your business growing, even when life gets busy.

Links & Resources mentioned in this episode:

• Join my free newsletter, Get Clear Weekly: your Tuesday dose of clarity with one mindset shift + one practical step to grow your business (without the hustle). Subrscribe for free here.

• Connect with me on Instagram here for weekly business growth tips and behind-the-scenes. 

Thanks for listening,

Esther Gretton

Website: www.esthergretton.com

Instagram: @esther.gretton

Email: [email protected]

Feel like you’re second-guessing every post, pitch, or piece of content? It’s not you, it’s a clarity gap. Let’s fix that.

Description:

Marketing anxiety is real and if you’ve ever spiralled after hitting publish, deleted a draft for the fifth time, or wondered if you just don’t have the “confidence gene,” this episode is for you.

In this episode, I’m walking you through the real reasons marketing feels shaky (hint: it’s not your talent or your offer), the 3 most common clarity gaps that keep service-based business owners stuck in second-guessing mode, and how to shift into grounded, confident action.

We’ll cover:

Timestamps:

• [00:08] The inner spiral: why second-guessing feels so exhausting

• [03:03] Why caring deeply can make marketing harder—not easier

• [05:00] The surprising reason you feel “unsafe” hitting post

• [06:42] Clarity Gap #1: Not being clear on your great-fit client

• [07:45] Clarity Gap #2: Your voice sounds more like “shoulds” than you

• [09:56] Clarity Gap #3: A fuzzy offer message that feels shaky to sell

• [10:22] Why second-guessing is a momentum killer—and what to do about it

• [12:00] The antidote: How clarity builds confidence, consistency, and trust

• [13:00] A gentle reminder if you’re stuck on the marketing hamster wheel

Resources Mentioned:

• The Get Clear Weekly Newsletter: Subscribe here

• Curious to work with me? Check out my signature program: Get Clear & Grow here.

Like what you hear? Subscribe, share, and leave a review. It helps more service-based business owners find their clarity and ditch the burnout.

👉 For full show notes and transcript, click here: www.esthergretton.com/47

Thanks for listening,

Esther Gretton

Instagram: @esther.gretton

Email: [email protected]

Feeling like the more you grow, the more exhausted you get? You’re not imagining it and you’re definitely not alone.

In this heart-to-heart episode, I’m pulling back the curtain on what it actually takes to grow a service-based business sustainably. I’m sharing my honest story of burnout (and what I’d do differently now), plus the practical shifts I’ve made to protect my energy and continue growing.

You’ll hear:

• Why burnout often shows up right when you’re trying to grow

• The subtle ways hustle culture sneaks into your business

• How I structure my weeks, systems, and marketing to reduce overwhelm

• The first steps to creating more capacity and breathing room in your business

Whether you’re teetering on the edge of burnout or just want a more sustainable way forward, this episode is for you.

Links + Mentions:

→ Join the free weekly reset: The Get Clear Weekly Newsletter

→ Learn more about the Get Clear & Grow program: https://www.esthergretton.com/getclearandgrow

→ Let’s connect on Instagram: @esther.gretton

Full episodes shownotes and transcript here.

Been told to just “post more,” “show up consistently,” or “try harder” if you want to grow your business and book more clients. And while there’s some truth to that, it completely skips a crucial step.

In this episode, I’m sharing what really needs to happen before you take more marketing action and why this one shift can change everything about how your content lands, how confident you feel showing up, and how quickly your marketing starts working.

We’ll talk about:

✨ The real reason your marketing might feel hard, flat, or frustrating

✨ Why doing more doesn’t work if your message isn’t clear

✨ What clarity really means (it’s not just having a niche!)

✨ How to know if your message is too broad and how to fix it

✨ The 3 foundations every service-based business needs before scaling

If you’re spinning your wheels, second-guessing your posts, or tired of feeling like you’re saying all the right things with no traction, this episode is for you.

Mentioned in this episode:

Ready to get clear and grow?

Enrollment for my signature program Get Clear & Grow is open now.

If you want to stop guessing and start growing, with a marketing and sales strategy tailored to you, click here to apply.

Subscribe + Review

If this episode resonated with you, I’d love it if you subscribed and left a review. It helps other service-based business owners find the show and get the clarity they need too. 💛

Transcript and full show notes available here.

Thanks for listening,

Esther Gretton

Instagram: @esther.gretton

Email: [email protected]

If marketing for your service business feels awkward, overwhelming, or just plain gives you the ick, you’re not alone. Whether it’s showing up on Instagram, sending a sales email, or prepping for a webinar, many brilliant business owners hit a wall when it’s time to market themselves.

In this episode of The Clear Business Growth Show, I’m unpacking the real reason why marketing can feel so hard (hint: it’s not because you’re bad at it) and the powerful mindset shift that can help you find your voice, connect more confidently, and start attracting the right clients.

You’ll discover how to shift from “one-to-many” marketing that feels forced, to human-first marketing that’s grounded in empathy and real connection. If you’re tired of guessing what to say, this episode will help you simplify your message, speak directly to your dream clients, and build trust, without the burnout.

Inside this episode:

• Why even experienced service providers struggle with content confidence

• The hidden power of 1:1 connection (and how to translate that into your content)

• A simple way to make your marketing feel like a real conversation

• How to use a Client Empathy Map to clarify your messaging and content strategy

• Why marketing with empathy leads to more great-fit clients and steady business growth

Perfect for you if:

You’re a service-based business owner who wants to grow your business with clarity and ease, not more hustle. You’re craving a clear marketing strategy that feels aligned, effective, and natural. You want to simplify your content plan and attract premium clients without trying to be everywhere at once.

Resources & Links:

• Get your Tuesday reset: Join the free Get Clear Weekly email

• Learn about my coaching program: Get Clear & Grow

Connect with Me:

• Instagram: @esther.gretton

• Website: www.esthergretton.com

• Email: [email protected]

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Please leave a 5-star review and share with a fellow business owner, it helps more great-fit listeners find us!