The Client Converter Podcast

In this episode, Michael breaks down why not all business is created equal, and how the wrong business can actually hurt you in the long run. Service selling is the equivalent of getting into a romantic relationship. Not that you’re hooking up with clients. But it’s intimate. You’re dealing with someone’s money.

So the question is…how do you find the right people? In this episode, you’ll learn how to set boundaries, attract the right clients, and create sustainable and profitable business relationships.

In this episode, Michael talks about the 6 biggest time wasters for launching a new idea. Learn why getting started is only way to figure things out, and why the “support” from your friends and family may actually be holding you back from success – by protecting you from the truth.

The bottom line is this – the only way to “test” your product is in the marketplace with real buyers. So stop wasting time “getting ready” and just get started with your unique journey today. (But first listen to the show).

In today’s show Michael sits down with Marley Baird of Marley Baird Media to discuss how she built a video marketing agency for online influencers and the practical lessons she’s learned about converting and maintaining client relationships.

In this episode you will learn:

What role your personal identity plays in your brand

How to convert clients and maintain them

In today’s show Michael sits down with Lem Garcia of Lem Garcia Law to discuss Lem’s proven strategies for growing his service business. From prioritizing his customer experience to what he learned from the Grant Cardone 10x Growth Conference, Lem and Michael do a deep dive into what it takes to actually generate profitable growth.

In this episode you will learn:

Why growth starts with your customer experience

What role branding plays in a service based business

Why personal accountability is crucial to the sustainable growth of your business

Lem’s top dos and don’ts when it comes to your sales and marketing

To learn more about Lem and the services offered by Lem Garcia Law, visit lemgarcialaw.com.

In today’s show Michael breaks down his top strategies and tips for starting a service-based business with zero clients, how to scale your service, and why you should never work for free.

In this episode you will learn:

How to start a service business with zero clients

Why timing is everything

How to uphold your responsibility to be profitable and why you should never work for free

Why big business energy is crucial for profitability

In today’s show Michael breaks down common mistakes business owners make when following up with client meetings, how to mediate extra work, and the importance of properly managing client follow-ups.

In this episode you will learn:

Why follow up meetings are critical to client relationships

How to avoid common pitfalls

Why you need a game plan to leverage a follow up into paid services

The best strategies for streamlining your follow up procedure

In today’s show, Michael sits with former Entertainment executive Jeff Stein who now consults business executives and actors on how to get what they want, by getting honest about WHAT they want and WHY they want.

In this episode, you will learn.

Why your success is a belief game

How to get honest with yourself to move forward

Why you should listen to your emotions

The “demons” successful people struggle with and how to overcome them.

Today Michael Alaniz sits with Peare Media founder, Kristen Hinman to discuss the world of PR and how any business can generate PR using a 3-step approach.

Kristen’s background in PR was focused primarily on Celebrity Brands and getting them featured on major media such as 20/20 with Barbara Walters, The Doctors, Dr. Oz, Good Morning America, The New York Times, and more. But what she shares on today’s show is that PR is within reach for ANY business that has a story worth telling and knows how to properly pitch it.

So join us as we discuss PR secrets from a Celebrity Marketing Company and how any business can get local, national, and digital exposure in today’s media landscape.

To learn more visit www.PeareMedia.com

In today’s episode we’re debunking one of the most common myths when it comes to your business: the idea that free consultations generate more business.

From why giving away your services for free can result in fewer quality conversions to how to effectively leverage your consultation services, this episode will walk you through how to use consultations to generate income and quality conversions.

My name is Michael Alaniz and I am the founder of a digital marketing agency in Southern California. I’ve spent the last 10 years combining my direct sales background with a passion for internet marketing. And through all of the online and offline strategies I’ve tried and tested… ONE thing has remained the same.:

Quality clients are NOT SOLD… They are Converted.

So if you’re TIRED of playing the “numbers game” with your sales & marketing goals – and want to START learning the timeless principles of profitable custom acquisition – then join me as we discuss the craft of client conversion…. and transform YOU into a Client Converter.