Whether you’re the CEO of a conglomerate, the partner of a major medical practice, or an entrepreneur blazing a trail, your personal brand has never been more important than it is today.

Rapper and billionaire entrepreneur Jay-Z said it perfectly all those years ago “I’m not a business man, I’m a business, man!”

No matter what business you're in - your personal brand in inextricably linked to your company brand - it's either helping (or hindering if you don't have one). Don't worry if personal branding is the last thing on your radar right now - here are the cliff notes of all that you need.

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

I was going to call this 100th episode "how to make more money in your lunch break, than you did all last year" - but decided that the title should be a little more specific and less brash - but the truth is that's what a great book will do for your business. And no you don['t have to write it yourself, and yes a great book really can be written with just 60 minutes of your own time - the same amount of time it takes you to squeeze in a workout on your lunch break or meet clients for a quick bite. 

If you have ever thought "I'd like to be an author someday" then this episode is for you. 

And if you've ever found marketing your business uncomfortable, annoying or confusing, then this episode is for you too. Revealed, your marketing silver bullet!

MORE RESOURCES, TOOLS  & LINKS:

Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.
https://www.bolderlouder.com/marketing-clarity-assessment

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-gold

For more marketing strategies to grow your business and lead your industry get a copy of The Client Stampede - available on Amazon in paperback, audio & kindle
https://www.amazon.com/Client-Stampede-Simple-Steps-Clients-ebook/dp/B098KKJVCC/ref=sr_1_1?dchild=1&keywords=the+client+stampede&qid=1634042130&sr=8-1

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Curious about what the future holds and what the next big trends will be to win customer dollars? I reveal all in this end-of-year episode. Get your business starting the new year off right ..

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Learn the backstory about one of my favorite entrepreneurs who spent twelve years living as a monk in the mountains of India before returning to the USA to build his multi-billion dollar empire. He still meditates for an hour a day every day ... and, by the way unless you live in an underground bunker and don't go anywhere, you will have definitely seen his products, and very possibly purchased one .. especially at this time of the year.

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Imagine sitting down for breakfast, and pouring yourself a bowl of your favorite cereal - which happens to be Cinnamon Toast Crunch. - you know, those cute dancing, talking wheat blocks on TV that are probably more parts sugar than wheat.
What the heck, you can work it off in the gym.
As you pour out your little squares of sugary goodness, a couple of foreign objects gets poured out alongside them. "Whaaaaat?" you think to yourself.
 Upon closer inspection it's obvious that these foreign objects are in fact ...shrimp tails. What on earth these crustaceans are doing in your General Mills cereal is a big question indeed.  Of course the question was immediately asked on Twitter with photos of the offending crustaceans and the now abandoned bowl of cereal.

As you can imagine the incident very quickly went viral. Millions of shares. 

Ok whatever. Crazy stuff does happen. and when it does as CEO you have to roll up your sleeves, take charge and make things right.  But finding shrimp in a bowl of cereal is not the crazy part of this story. The way General Mills' handled complaint is the crazy part. You won't believe their response.  Listen to this episode and learn what not to do next time you've got a PR disaster to mop up ...

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Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Did you know that there are two kinds of marketing expenditure? One category of expenditure is on evergreen marketing initiatives that can be used again and again, increasing their ROI each time they're used.  These evergreen marketing tools are your marketing engine. The better quality the parts, the bigger the engine, the faster you'll go. To run your marketing engine - you also need marketing gas - that's the ad spend paid to media companies like Facebook, YouTube, LinkedIN  or TV to air your advertising campaigns. Just like gas in your car, once you spend your marketing gas, it's over - there's no residual benefit.  
Understanding this concept is so powerful to help you stretch your marketing budget further and increase your ROI.  Listen in on some best practices and see why...  

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

This episode is the third in my 3-part series on branding - everything you need to know to grow a powerful brand for your business.

If you haven't listened to Episode #94 and #93 yet - start with #93 first.  

Branding is complex. But once you break it down, the core concepts are actually surprisingly simple. Whether we're talking about Nike, Microsoft, Amazon, Apple, or smaller businesses across many different industries, there are common elements your business needs to build a power brand. 


Ready to scale? Want more clients? Get your free marketing roadmap by taking The Client Stampede Assessment. It’s fast and free and emailed to you instantly.

https://www.bolderlouder.com/marketing-clarity-assessment

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

— PHILIP KOTLER

While it's tempting to think of branding as nothing more than a great logo or more general design style, like the Nike's brand’s swoosh or the Disney mouse and castle, in reality, a brand is so much more. Done correctly, it's the foundation of all of your marketing and communications efforts. 

It can instantly elevate your perception as the #1 expert in your market. 

It is also what enables you to charge higher prices than your competitors, and have your clients gladly pay them.

Simply put, the importance of building a powerful brand cannot be overstated.  It is the single most transformative business strategy to take your business to the next level. It’s also the reason why 78% of our new clients begin their first project with us, with a rebrand.

This episode is part 2 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.

Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. 

https://www.bolderlouder.com/marketing-gold

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Somewhat ironically, this morning I was speaking with one of our clients, who was telling me a story about one of his colleagues who is also the CEO of a mid-sized company. They were talking about branding. The colleague was lamenting the fact that everyone seemed to be jumping on the "branding" bandwagon and that he personally despised the idea of becoming a brand the way so many celebrities and other CEOs are doing (I have written extensively about the importance of every entrepreneur and CEO also becoming their own personal brand - see my recent article published in Entrepreneur magazine). My client chuckled, disagreed, and then showed him a copy of his new book, promo video and Forbes write-up. 
Anyhow the guy in this story could just as well be our client's colleague. Have a listen and then decide for yourself whether branding works, or not.

This episode is part 1 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Every brand's advertising goes stagnant after a while and then on top of it all there's digital ad fatigue that we're all suffering from.  How do you keep your ads fresh? How do you keep people interested in your marketing message? How do you keep your brand looking modern and in step with the times?  This podcast episode discusses the top reasons why marketing goes stagnant (one reason is sure to surprise you) and how to fix it.

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.