Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will interview Claudio Colucci, working in the Marketing Department in the head office of Amazon in Europe.

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will conclude our session on the offer enhancers discussing how to properly name an offer by following the MAGIC naming formula (Magnet, Avatar, Goal, Interval, Container).

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss the various types of guarantees, how to use them to reverse risk and why they are worth their weight in gold.

Enjoy the episode and remember:

Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss another offer enhancer: Bonuses. We will go through the different steps to ensure a successful bonus stack and how the bonuses play a critical role in increasing the perceived price-value discrepancy.

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss the second offer enhancer: Urgency. We will see the different types of urgency, how urgency decrease the action threshold of our clients and share some ideas on how to successfully put it into practice.

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss one of the most powerful offer enhancers: Scarcity. We will discuss how to apply it to both products and services, the different type of scarcity and how we can use scarcity to improve our pricing ability.

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss how to maximise the long term profit of your business by using offer enhancers and finding the balance between satisfying and stimulating desire in your clients.

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss how to implement the pick & stack framework previously discussed to brainstorm a sizeable list of potential solutions to all the problems identified, how to prioritise them and to properly stack the to create a compelling core offer.

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Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss a useful brainstorming framework that will help you identifying the additional things that you can create and deliver when trying to solve a problem for your clients.

Enjoy the episode and remember:

Act as the person you aspire to become

Welcome to The Climb w/ Alberto Vedovi, a podcast empowering aspiring entrepreneurs to break free from the 9-to-5 grind and build successful businesses from scratch. 

In this episode we will discuss about the final step for the offer creation which involves the prioritisation of the solutions previously identified, the elimination of the sub-optimal ones and the stacking of the solutions that will best help our clients to reach their dream outcome.

Enjoy the episode and remember:

Act as the person you aspire to become