In this episode of The Climb with Kelsey, Kelsey hosts Ingvlid, an expert in sustainable business practices and website optimization, to discuss transforming your website from underperforming to a top-performing asset.

Learn about the importance of Google rankings, securing dream clients, and making your website work for you. Ingvlid shares her journey from struggling with website visibility to achieving top rankings, and offers actionable insights on setting up effective websites, optimizing content for SEO, and driving more bookings through your site.

Tune in to discover practical steps for improving your client journey and leveraging tools like Google Search Console and Google Business Profile to make informed decisions.

Whether you’re a photography business owner looking to fine-tune your website or gain advanced SEO skills, this episode is packed with valuable tips!

Her media page: ⁠https://ingvildkolnes.com/media/⁠ 

Her freebie page: ⁠https://ingvildkolnes.com/free-seo-workbook/#download⁠

Ingvlid Mentor Program https://ingvildkolnes.com/sustainable-photography-program/

00:00 Introduction and Guest Welcome

01:09 Guest's Journey into Website Development

02:18 Transition to Mentoring and Coaching

03:14 Importance of a Strong Website

05:52 SEO and Blogging as Marketing Tools

09:43 Understanding Google's Algorithm

10:37 Linking Strategies for Better SEO

15:46 Keyword Optimization Techniques

22:37 User Journey and Website Structure

27:13 Building Trust with Your Website Visitors

27:25 Crafting an Engaging About Page

27:54 Focusing on Client Needs

29:28 Effective Use of Testimonials

30:15 Optimizing Website Content

30:43 Importance of Headlines and SEO

35:02 Tracking Website Performance

40:59 Improving Client Journey

46:33 Google Business Profile and Reviews

49:10 Common Myths About Websites and SEO

54:56 Final Thoughts and Resources

Inspire, Don't Sell: A New Approach to Booking Dream Elopements

In this episode of The Climb with Kelsey, your host Kelsey addresses the common anxieties creative entrepreneurs face when it comes to selling their services. Kelsey shares her transformative strategy for booking dream clients by focusing on inspiration rather than sales pitches. She offers mindset shifts, specific strategies, and exact words to use, illustrated through her own experience of booking an international elopement in Iceland.

Kelsey also discusses the psychology behind sales anxieties and provides actionable advice on how to educate, inspire, and validate clients.

Tune in to learn how to make clients feel like heroes in their own love stories.

00:00 Welcome to The Climb with Kelsey

00:17 Tackling the Fear of Selling

01:27 Listener Reviews and Gratitude

02:36 Latest Obsessions

05:45 Main Event: Transforming the Sales Process

09:15 Understanding Sales Anxieties

16:28 Inspiring Clients Instead of Selling

22:24 Creative Elopement Ideas

23:10 Personal Wedding Experiences

24:10 Freedom and Authenticity in Elopements

25:56 Meaningful Elopement Ceremonies

30:06 Marketing Your Elopement Photography Business

34:50 Education-Based Marketing Strategies

37:32 Inspiring and Validating Your Clients

42:07 Conclusion and Final Thoughts

Steal my Spice Up Your SEO Guide: http://honeybeeweddingsmt.com/spice-up-your-seo 

How to elope with family and friends guide: https://honeybeeweddingsmt.com/how-to-elope-with-friends-and-family/

my wedding day: https://honeybeeweddingsmt.com/glacier-national-park-wedding/

Donald Miller: Story Brand book: https://storybrand.com/

We’re taking you behind the scenes on the wild, sun-soaked adventure that was Lexy & Nate’s two-day elopement in Spain! From choosing the dreamiest locations to navigating travel logistics (because let’s be real, hauling gear across the world is no joke), we’re breaking down every detail.

We’re talking budget, lessons learned, and all the nerdy photographer moments that made this elopement pure magic. Plus, you’ll hear from the bride herself, get tips for planning your own epic multi-day elopement, and find out why stretching the celebration over two days is a total game-changer. Spoiler: it’s worth it.

Tune in for all the goodness and see why intimate weddings like this leave a lasting impact.

Alright, Climb Tribe!

Buckle up 'cause we're diving headfirst into website makeovers with the fabulous Jessica Whittaker.

She's spilling the tea on the five must-haves for your photography homepage. From ditching that 2007 design vibe to nailing down the above-the-fold essentials—it's all here!

Jessica shares her secrets for branding wizardry, including picking the perfect color palette (hello, yellow!) and finding your 'artistic voice' through a fun antique store adventure. Plus, practical tips like removing those cheesy quotes and keeping your fonts in check.

So get ready to attract your dream clients with a homepage makeover that's straight fire.

Oh, and don't forget to check out Jessica's free resources and her Lights, Camera, Brand course for even more fab tips!

Visit Jessica's Website Lights Camera Brand: http://lightscamerabrand.com 

Follow Jessica on Instagram:

https://www.instagram.com/jessicawhitaker/

Learn Branding with Jessica:https://www.lightscamerabrand.com/?fbclid=PAZXh0bgNhZW0CMTEAAaaLlflRl0j8UgrXzdlbYIvWDhDhsk8W742iY-wRNn1qq3pnBH8Xe-jb6_g_aem_osmknGEewqjYgVxkBYLyLg

Free Facebook Community for Photographers:

https://www.facebook.com/groups/buildandbloomjessicawhitaker/

Follow Jessica on YouTube:

https://www.youtube.com/channel/UCHcK_QIEM0KECFzYUym497A

Free Photography Education Resources:

https://www.jessicawhitaker.co/photography-education

Hey Climb Tribe! Get ready to ditch the hustle and build a business that works for you!

Today, we dive into the 'Spice Up Your SEO' method that can bag you clients like crazy from blogging alone. Kelsey breaks it all down: why blogging is your marketing hub, writing with top-notch SEO, and transforming your blog into Insta posts without losing steam.

Plus, real success stories and smart, sassy tips on nailing your audience's needs and turning your blog into a six-figure machine. Grab the free guide and YouTube mini workshop in the show notes, and stop obsessing over social media!

Link to FREE Downloadable Spice Up Your SEO Guide: 

http://honeybeeweddingsmt.com/spice-up-your-seo 

Link to FREE mini workshop with step by step video instructions:

https://youtu.be/tvV5bwJvG0U?si=qL_Pa5kUavPQkhLC 

David J Bredehoff, Ph.D. on financial stressors of couples: 

https://www.psychologytoday.com/us/blog/the-age-of-overindulgence/202007/the-overindulgence-triangle-and-money-money-money

Using social media for reassurance and validation: 
https://www.psychologytoday.com/us/blog/liberate-yourself/202111/using-social-media-reassurance-and-validation

OMG, like, is jumping into elopement photography a total leap of faith or what? In this fab episode, Kelsey chats with Lindsay from Elope Montana about leaving big weddings behind for dreamy, intimate elopements. They spill the tea on fears, doubts, and epic advice for making it in this niche biz. There are wild stories about bear encounters (uh, scary much?) and wisdom on not stressing over Insta followers. Whether you're a newbie or a seasoned pro, these gals dish out everything you need to know about thriving in the elopement world. So grab your bear spray and let's dive in!

I'm doing something a little different. So I'm taking you behind the lens for a look at real adventure elopements and weddings I've photographed over the years.

Instead of giving you all the marketing tips and biz strategies, I'm just going to pull back that curtain and we're going to talk real numbers. We're going to talk about lessons learned, epic locations, and how the day unfolded.

Today's minisode features J&J, my FIRST EVER elopement! Take a listen!

Kelsey welcomes Kerry, a business coach and photographer, to discuss effective work-life balance strategies. Kerry shares her background in major gift fundraising, emphasizing its role in teaching the importance of aligned sales systems. They discuss the benefits of Kerry's sales script course, aimed at helping creatives make natural, aligned sales. Kerry offers practical tips for managing anxiety and burnout, such as myofascial release techniques and mindfulness exercises. They both highlight the significance of maintaining routines, taking thorough breaks, and incorporating physical activity.

Kerry also delves into using Reiki as an energy healing practice integrated into her coaching program, offering additional spiritual support to her clients.

How to Navigate Booking Season Anxiety as a Photographer

In this episode, we dive deep into understanding and preparing for the peak booking season for photographers, particularly during engagement season from January through April. Kelsey discusses the anxiety that comes with not having a fully booked calendar and shares common mistakes to avoid, such as drastically dropping prices and focusing solely on social media. The episode also offers actionable solutions like creating value-driven promotions, diversifying marketing efforts, and nurturing past clients for more booked sessions. Lastly, Kelsey emphasizes the importance of setting up systems and tools, crafting a solid pricing strategy, and investing in personal development to better manage inquiries and bookings. Practical takeaways include using email templates, updating your website, and practicing your inquiry calls.

00:00 Introduction: Booking Anxieties

01:02 Understanding the Booking Cycle

02:43 Common Mistakes to Avoid

08:47 Setting Up for Success

14:42 Legal and Financial Preparations

16:43 Final Tips and Encouragement

Helpful Links: 

Inquiry Email Templates - downloadable *FREE* templates that you can customize 

Spice Up Your SEO Guide - get on the front page of google 

Legal Paige Contracts - you can purchase contract templates

The world doesn't need another cookie-cutter photographer, babe! It needs YOU, with your unique voice, passion, and story. So, go out there and rock it!

Take these actionable steps:

1. Embrace and showcase what makes you unique.

2. Share your personal journey and passion through your work. I have even more tips and tricks comin' attcha in the episode!