Chris introduces Volume 2: Part 1 of the interviews with CMA Members about their success with content marketing.

In the episode, Chris is joined by Cara Mackay, the Managing Director of Gillies and Mackay and his beautiful partner. Cara shares how she started reviewing her competition, why it's important, how to do it and how reviewing competition has grown Gillies and Mackay.

In this episode, Chris shares ways you can get closer to your customers - better than anyone else - to generate multiple ideas for content to drive sales to your business and help your customers make an educated buying decision.

In this episode, Chris and Nic discuss how Imposter Syndrome can show up in your life and share ways to help you overcome this challenge to help you move forward.

In this episode, Chris discusses ways you can build trust quickly through your content to gain an advantage over your competitors and get the best customers for your business.

In this episode Chris walks you though a short exercise of answering the question 'Why would someone NOT buy from you?' and what to do with these new content ideas that you have. If you are looking for some new content ideas to grow your business and get more customers, press play and get your notepad out.

In this episode Chris discusses why you need to have a content strategy and what a simple content strategy can look like.

In this episode, Chris discusses why we need to be creating the best content and shares some recent Google insights from an article by Andy Crestodina.

In this episode Chris shares what you can do to get started in closing the gap between the marketing department and leadership so marketing colleagues can begin to feel empowered to do the best work to move the business forward.

In this episode Chris discusses the in-house marketing skills that go beyond the technical and specialist marketing skills, and leads a discussion on hiring based on generalist skills rather that specialist skills.