How do you REALLY know that the in-house marketer you’re about to hire is going to be great a fit for your organisation? Your shortlisted candidates all have the technical skills and experience you’re looking for. So what becomes the next most important factors to help you make the correct hiring decision? That's what Chris discuss in this episode of the CMA Podcast.

Is it possible to tap into the people who are working directly with your customers? If so, how do you identify who you need on your 'marketing team'? You're going to need writers, people for video, and people to help generate great ideas for content. It's time to create your 'insourced' marketing team...

In this episode, Chris shares how ideas work and how you can shift your mindset and think about this problem in a positive way so you can focus on your work.

In this episode, Chris discusses in more detail why creating content in an order doesn't matter and different ways to organise your content on your website.

In this episode, Chris shares with you the one thing we have included in our video's that has helped explode social engagement, specifically on LinkedIn.

In this episode Chris shares with you share with you tips to improve your old content to get the most ROI from your work.

Video marketing is at the top of its game right now. This year 80% of all content consumed will be video and there is still plenty opportunity for you to embrace video in your own marketing. So what is holding you back from making a start?

In this episode Chris digs into his battle with social media and shares with you three ways that can help you build a healthier relationship with social media.

In this episode Chris explains why you shouldn't worry about producing similar content within your industry and what you should be focussing on instead.

As a business owner you are doing a lot of the work associated with marketing yourself. Or perhaps you are outsourcing some marketing, but you are managing the marketing campaigns and projects and the people yourself. As a result you're not getting the important work done, because you are doing work that you shouldn't be doing. As a business owner and leader you want to spend your time on other things. Perhaps leadership, team development, recruitment, profitability, etc. But the good thing is, you know how important marketing is for the growth of your business. Or perhaps you can't seem to get any marketing done and you feel stuck? Either way, something has to change. A decision will have to be made to hire an In-House Marketer. And that's what we're going to discuss in this podcast episode.