The CMD-Z Show

In this episode, Matt and Shelby discuss the best business model for creatives. They explore different models such as standard employment, freelance, and the agency model. They also dive into the details of running an agency, using a retainer model, implementing a subscription model, and exploring e-commerce. They highlight the pros and cons of each model and emphasize the importance of building relationships with clients and share their personal experiences. They also encourage creatives to constantly evolve and experiment with different models to find what works best for them.

In this episode, the Matt and Shelby discuss building a successful marketing strategy and the importance of storytelling and empathy with their guest, Jess Fogal. Jess is the head of marketing and culture at Provide. They also explore the collaboration between marketing and sales teams and the significance of creating a supportive team environment. The conversation highlights the value of empowering team members and fostering creativity. Additionally, they emphasize the importance of collaboration and trust between teams and the value of trusting external partners. The conversation explores the emotional impact of storytelling and the power of personal stories to create a connection with the audience. The discussion also emphasizes the balance between brand and sales, the impact of brand videos, and the importance of creating a personal connection with customers. Additionally, it addresses the challenges faced by marketing teams and provides advice on how to overcome them, including creating a safe and inspiring environment and embracing vulnerability.

"What do producers even do?" Well, in addition to having Shelby (co-host and producer) on the show, we also brought on Kate Weger, our other producer at Made By Things, to chat about their roles as producers. From a producer's importance and organization within a project to their role as a fellow creative, we chat through everything that makes a producer great.

"You ever just feel lost?" That was the how a question from one of our listeners started. And with a question so big and so relatable to so many creatives, you know we had to talk about it. This week on The CMD-Z Show, we discuss how we handle feeling lost and how we can still stay sane and happy doing what we love. From financial security to mental health, we cover everything in this episode. 

"You should be grateful that you get to do what you love everyday." "It's not about the money." Sure, as creatives, we are grateful and we probably didn't get into this field for the money... But does that make it okay to exploit our time and talents? We discuss this and how we can change it on this week's episode of The CMD-Z Show with Kevin Rapp, the Co-Founder and Chief Creative Officer of Ultra Friends. Kevin is also speaking at Making Midwest in May! You can find more information and purchase tickets at makingmidwest.com.

By this point, I'm sure we've all seen the latest updates to AI and the realistic video it can produce. So what does that mean for the creative industry? What will it look like 5-10 years from now? We sat down with Mack Garrison of Dash Studios to talk about it on this week's episode of The CMD-Z Show. This is a passionate episode with passionate creatives. Don't miss it!

Why is running a creative business to damn hard? The creative industry is constantly evolving and it can be challenging to know when your business should evolve with it... Or to predict where the evolution is going to occur. Will it be within the market? With tech advances? Or maybe the services you offer? In this episode of The CMD-Z Show, we outline how we handle these changes and our process of knowing when it's time to take a risk.

How do you know when it's time to switch things up in a creative business? The industry is ever-changing and we are all currently in a period of transition. So what does that look like for your business? How do you know when to evolve? How can you overcome the fear of trying something new? And how do you choose to face it all?These are all big questions and probably too big for one podcast episode, but we tried to answer them anyway this week on The CMD-Z Show. And after you listen to our deep dive, you can check out Things By Things, the new Made By Things sister project, at thingsbythings.com.

How do you create a stand out portfolio? Is there one trick that will make you rise above the other applicants? How do you make sure you're the one called back for an interview? And how do you get the job? We chat about all of this and more on the latest episode of The CMD-Z Show. And if you have a portfolio you think could use some help, visit makecreateacademy.com where you can ask industry professionals to review and provide suggestions to make your portfolio really stand out!

When it comes to working with freelancers, it can be tough to clearly define how quickly they should respond and how often they should send updates. Is an appropriate response time 10 minutes? An hour? A day? What are the expectations? And how does that impact your relationship with them? We discuss this with Jeremy Thibodeau, creative producer at Rubicon Story, in the latest episode of The CMD-Z Show.