The CMO Show

One of the biggest challenges for marketers and brands today is keeping track of content and engagement in real-time.

The best way to attract attention to your brand is by taking things to the next level, and what could be more out-of-this-world than marketing in the sky?

This week CEO and founder of Branding by Air, Duncan McIntyre chats to host Mark Jones about the growing marketing opportunities for brands in the airspace. With so many unique and innovative offerings, from skydiving and hot air ballooning to giant flying television screens, there's really only one question that remains: are you game to give aerial marketing a try?

Author, Mentor, Leadership Coach and Speaker, Oscar Trimboli, debunked one of the biggest myths about mentoring in the marketing landscape when he dropped in for a chat with host Mark Jones. Oscar also shared some insights from his 30 plus years in the corporate space including what you can learn from Steve Jobs, calligraphy and Leonardo Da Vinci's business card…

Managing Director at Rocket Fuel, JJ Eastwood, sheds some light on programmatic advertising and why there are so many misconceptions when it comes to this automated form of marketing. JJ also provides insight as to why companies need to invest in programmatic advertising and what all of those confusing acronyms really mean.

Ben Wagner, commercial director at contactless communications company Tapit, joins Mark Jones to discuss the latest buzzwords in marketing, including the Internet of Things (IoT). Technology is getting smarter and it's making the CMO's job easier, once they get their head around it of course.

Our guest, Nicole McInnes, marketing director at Pandora, shares the story about how the Internet radio service survived the dot-com crash. Nicole also reveals how she rose above an inherent anger she felt towards the blokey culture apparent in the advertising industry in the early 2000s.

Our guest, ADMA CEO, Jodie Sangster, talks to us about how comparing the Australian market to the US market is like comparing apples and oranges, assuring Australian marketers that we aren't "behind". Jodie also provides reasoning as to why companies need to keep their eyes out for geeks in ironic T-shirts.

Andy is CMO at cloud accounting software company, Xero, and is widely known for his previous role as CMO at Commonwealth Bank.

He joins Mark Jones, chief storyteller + CEO at Filtered Media, to talk about his new role and his theory that early adopters eat the laggards.

The CMO Show, a podcast about brand storytelling and the future of marketing. Our guest, Wayne Arnold, co-founded creative agency Profero in 1998.

Back then, he was sure digital would become fundamentally important to the marketing industry. It turned out he was right.

Now the global CEO of Lowe Profero, Wayne joins Mark Jones, chief storyteller + CEO at Filtered Media, to talk about APAC marketing and the challenges CMOs face in the region. They also chat about how Unilever used old-school Nokia mobiles to win most effective campaign of the year, and the attributes a CMO needs to become CEO.

Robert Rose, chief strategy officer at Content Marketing Institute, joins Mark Jones, chief storyteller + CEO Filtered Media; to talk about Content Marketing World Sydney, how to succeed in enterprise content marketing, and why Marriott, Red Bull and Kraft are getting it right. Warning: Contains a gratuitous reference to Guns N' Roses.