The CMO Show

In a world full of noise, how do you make your message stand out — especially when you're a small team with a big mission?

Bronwen Clark, CEO of the National Growth Areas Alliance, joins The CMO Show to share how her organisation achieved national cut-through by reframing the conversation around Australia's fastest-growing — and most overlooked — communities.

From strategic messaging to earned media, Bronwen reveals how NGAA turned a complex policy issue into a compelling national story that reached politicians, journalists and voters alike. This is a masterclass in clarity, timing and knowing exactly who you need to influence.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

What does it take to transform a bank into a benchmark for digital innovation?

Ravi Santhanam, CMO and Head of Direct to Consumer Business at HDFC Bank, shares how India's largest private sector bank is redefining customer experience through technology, data, and bold leadership.

In this episode of The CMO Show, Ravi reveals how HDFC Bank is leveraging India's unique digital infrastructure to deliver hyper-personalised services, disburse loans in seconds, and empower both customers and employees. From MarTech to AI, Ravi's story is a masterclass in how marketing can drive measurable impact, fulfil demand, and lead change across an entire organisation.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

In a region defined by rapid economic growth, accelerating digital innovation, and diverse customer expectations, financial services providers in APAC are navigating one of the most complex and fast-moving landscapes in the world.

In this episode of The CMO Show, host Mark Jones speaks with Chris Young, Senior Director of Global Industry Strategy at Adobe, about how financial institutions across the Asia-Pacific can rethink data, trust, and transformation to stay ahead of the curve.

From the evolving role of marketers and the rise of generative AI to the ripple effects of US tariffs on regional economies, Chris offers a global perspective grounded in local insight. Tune in for a strategic deep dive into marketing maturity, digital acceleration, and what it takes to build resilience in a volatile world.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

What does it take to lead digital transformation at one of the world's biggest PC brands?

Jennifer Downes, Global eCommerce CMO at Lenovo, joins The CMO Show to unpack how she's reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-house creative team, Jennifer shares how Lenovo is staying sharp in a fast-moving, competitive market.

This episode dives into the real-world challenges of content chaos, the power of customer feedback, and why giving your team permission to fail might be the smartest move you make.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies.

From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightful conversation on brand evolution, customer-centric strategies, and the magic of Luna Park.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campaign by Casio. Naruhiko Miura, General Manager at Casio, breaks down the complexities of integrating manufacturing systems and ERP to offer customisable G-Shock watches - opening up new audiences in the process.

Listen in for a short and sweet insight into the importance of cross-departmental collaboration in turning a product process into a successful brand story.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

We now expect AI to drive significant growth, according to the 2025 Adobe AI and Digital Trends Report. This episode features insights from Jim Clark, Strategic Insights Director at Econsultancy, on the operationalisation of generative AI and its impact on customer engagement.

We take a look at the challenges and opportunities of AI adoption in APAC, the importance of transparency and clear communication with customers, and the significant upsides of greater collaboration and innovation among teams.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

This is the year that has brought AI to the forefront of transformation. In this episode, Duncan Egan, Vice President of Marketing for Adobe's Digital Experience business in APAC, shares his insights on how AI can revolutionise marketing strategies by enhancing data integration and streamlining workflows.

Duncan highlights the potential for greater collaboration within marketing teams and the paradigm shift from targeting individual leads to understanding buying groups.

Get set for a detailed look at marketing in the age of AI.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

The world of HR is being reimagined — and at the heart of it is bold branding, smart tech, and a whole lot of disruption.

In this episode, we're joined by Matthew Poulier, Head of Brand and Content at Employment Hero, to dive into how they're flipping the script on traditional employment management. From launching an in-house agency to unveiling a new brand campaign (mascot included), Matthew lifts the lid on what it takes to build marketing momentum in a fast-moving space.

Plug in for a chat packed with fresh thinking on brand, creativity, and the colour purple.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

Where do people place their trust? Why is it declining – and what can CMOs do to reverse the trend? The 2025 Edelman Trust Barometer presents a nuanced picture of public sentiment, complete with troubling social shifts – and some glimmers of optimism, too. The CMO Show host Mark Jones sat down to unpack it all in data-led detail with Edelman CEO, Tom Robinson.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au