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In this episode of The CMO Show we welcome Pete Brennan, Co-Founder and Head of Brand at Heaps Normal - a beverage company offering its customers a non-alcoholic alternative to beer without sacrificing on taste.

Hit play to hear the sometimes sobering, always inspiring story behind the company's success.

For this year's customary solo-show, Mark narrowed in on a subject that's come up in each of our episodes this year: social impact leaders.

Social impact leaders are visionary, progressive and person-centred professionals who believe change is necessary, and possible — and it turns out there's plenty of them in marketing teams around the country.

You're invited to tuck-in to our 2022 digest and whet your appetite for what's shaping up to be another big year of The CMO Show in 2023. Thanks - as always - for listening.

Episodes referenced in this episode…

• How B Lab does business better

• How Thankyou lets its values do the talking

• How World Vision is regenerating for the future

• How Who Gives A Crap finds creativity in the conventional

• How IBA are building a bank with a difference

We've all dreamed about stumbling upon a unique insight or idea that will help us start a business, or even just innovate within our own role. But when a moment like that actually arrives, are you prepared to take action? In this episode of The CMO Show we meet Rachael Wilde, Co-Founder and Head of Marketing at tbh Skincare, who's managed to turn that hypothetical into a booming e-commerce business.

Listen in to hear the story behind the company's success and Rachael's tips for those who might find themselves on a similar path.

Thankyou co-founder, Justine Flynn, stops by the virtual studio to bring Mark up-to-speed on the refreshed brand and direction for the beloved social enterprise. From measuring and communicating impact to the unexpected perils of drawing an imperfect circle - there's lots to take away from this episode of The CMO Show.

On this episode of the CMO Show, Mark sits down with Louise Cummins, CMO World Vision Australia. Louise shares how the historic not-for-profit is staying relevant and addressing modern challenges, and why impact storytelling will always sit at the heart of the organisation.

You might also like…

• How Who Gives A Crap finds creativity in the conventional
• How Ben & Jerry's mix marketing and meaning
• How Zeller drives growth through brand storytelling

On this episode of the CMO Show, Mark sits down with Louise Cummins, CMO World Vision Australia. Louise shares how the historic not-for-profit is staying relevant and addressing modern challenges, and why impact storytelling will always sit at the heart of the organisation.

You might also like…

• How Who Gives A Crap finds creativity in the conventional
• How Ben & Jerry's mix marketing and meaning
• How Zeller drives growth through brand storytelling

On this episode of the CMO Show, Mark sits down with Angus Keene, Managing Director at Twitter Australia and New Zealand, to discuss how marketers can navigate the service's signal to noise ratio and the emerging trends brands need to pay attention to.

Resources

The Conversation: Twitter Trends 2022

You might also like…

• How Who Gives A Crap finds creativity in the conventional
• How Ben & Jerry's mix marketing and meaning
• How Zeller drives growth through brand storytelling

On this special episode of The CMO Show, Marks sits down with Andrew Davies, CEO of B Lab Australia and New Zealand to discuss the organisation behind the B Corp certification, the difference between transparency and accountability, and why they won't stop until all business is a force for good.

Resources

• About B Lab: B Lab Australia & New Zealand
• What is a B Corp
• 'A week in the life' – going #BehindTheB with B Lab AANZ CEO Andrew Davies

You might also like…

• How Who Gives A Crap finds creativity in the conventional
• How Ben & Jerry's mix marketing and meaning
• Eva Ross on understanding impact at Sendle (B Corp)

What's it like to build a bank from the ground up? Dean Gillespie, CEO of Islamic Bank Australia, sits down with Mark Jones to chat about how they are marketing Australia's first Islamic bank on this episode of The CMO Show.

Resources

• Islamic Bank Australia
• ABC: Australia's first Islamic Bank granted licence
• PRESS RELEASE: Australia's first-ever Islamic bank is here

You might also like…

• How Zeller drives growth through brand storytelling
• Bessie Hassan on translating information into action at Finder
• Steffen Daleng on marketing beyond commodities

How do you take a seemingly boring product and create a distinctive personality that balances serious environmental and social issues with irreverence?

On this episode of The CMO Show, Mark sits down with Vanessa Morrish, Head of Creative and Brand at world-changing toilet paper company Who Gives a Crap to discuss the brand personality, creativity, and all things toilet paper.

Resources

• Who Gives A Crap
• Toilet Paper Environmental Sustainability Report: Environmental Impacts of Traditional Toilet Paper Usage
• Who Gives A Crap: Meet our impact partners

You might also like…

• Steffen Daleng on marketing beyond commodities
• How Ben & Jerry's mix marketing and meaning
• How WorkVentures transform outputs into impact