You don’t see “CFO” and “Marketing” in a title as often as you should. In episode 203, Farmers Insurance CFO – Marketing Scott Griffiths explains his title and why it’s so important to have an understanding of both concepts. How does Farmers stand out among the 30 insurance ads that Americans see every week? Listen in to find out!

In episode 202, ModCloth CEO Antonio Nieves tells us about how his background in Finance has helped him excel in the marketing space. How does Antonio’s family and well-traveled upbringing impact his role as the head of a popular online retailer? Listen in to find out!

In episode 201, Levi’s CMO of Global Brands Jen Sey discusses why it is so important to share the same values as the brand you’re working for. Society speaks about personal decisions more publicly because people want to know what companies stand for, which impacts the daily marketing activities at Levi’s. What’s it like being a mom in the C-Suite? Listen in to find out!

Kicking off SEASON 2, episode 200 takes a look back at some of the most memorable moments in Season 1. Jae Goodman, CEO of Observatory Agency, joins us again to discuss his experience in the industry and marketing channels that he can't live without. Tune in to see everything we have in store this season!

Episode 112, "New Age Agency" brings us to the end of 2018, with a look back at how much things have changed since the Mad Men era of advertising. Brett Schneider gives us some insight on what it’s like to be a millennial building a successful career in 2018. Robb High is also very candid with us as he talks about where he thinks the industry is moving. With all of the changes happening in the last few years, what is the best way to get ahead? Listen in to find out.

Episode 111, "Travel and Tourism" gives us some insight on marketing in the tourism industry. Sean Dee says ”Aloha” from Hawaii, where he’s busy marketing the iconic Outrigger beach resorts. On another side of tourism, Charlie Cole, Chief Digital Officer of Tumi, tells us about how new traveling trends have affected travel apparel brands like his. After this episode, we’re tempted to pack our bags and take a tropical adventure of our own…

Episode 110, “Sports and Entertainment” enlightens us on the joys and challenges of marketing in the sports and entertainment industry. First, Brian Killingsworth tells us about how he kept up with the increasing market demand while helping lead a newborn NHL team, the Vegas Golden Knights, to a Stanley Cup Playoff. Do you know which national landmark Jae Goodman gets to see from his office on the west coast while rebranding his agency from CAA? Listen in to find out!

Episode 109, “B2B and B2C”  immerses us into the world of B2B and B2C marketing. We get to chat with Brian King, VP of Marketing at Owens Corning, about the challenges that he faces when marketing while answering our biggest question: why would it make sense for a roofing company to invest in digital? We also got to hear from Mark Seguin, the CMO of Popchips, who has worked his way up the ladder in the food industry. The Dole marketing veteran had something to say about what TV has or hasn’t worked.

Episode 108 leads us into the holiday season with a focus on food and drink. Brandon Cason, CMO at Waterloo Sparkling Water, fills us in on what’s harder to market – liquor or water. We guessed wrong! He also discusses the biggest challenges in marketing food and drink currently. We also chat with Mark Snyder a 30 year veteran in hospitality, retail, and food and drink who now owns a consulting business. Fried chicken is his favorite food and it’s no wonder it lead him right to the leadership team of Church’s Chicken. He’s got some thoughts on what makes a difference for brands who were once at the top and now need some help getting back up the ladder.

It’s that time of year, so don’t miss it as we talk to two veteran CMOs about what’s happening in the eyewear, dental and overall marketing space from their perspective.

Features Doug Zarkin – CMO, Pearle Vision
and Alexis Cardona – Former Senior VP Marketing, Aspen Dental