The CMO Whisperer

Lee Roth is the co-founder of The Actionists, a platform designed to make marketing more actionable for businesses. He is an experienced marketer, entrepreneur, and agency leader. Driven by solving global, industry, and company problems, Lee founded the Action List with his co-founder, Pio Schunker. Lee has a diverse background in marketing, having worked at various levels in organizations such as Coca-Cola, PayPal, Been There, Done That, Ogilvy, and Kennedy. His experiences have shaped the development of the Action List, addressing the pain points of marketers at every stage. Throughout his career, Lee has had the opportunity to work with some of the most iconic brands, including Coca-Cola, Pepsi, Nike, Starbucks, Disney, Gatorade, Apple, and Google. His diverse experience, combined with his ability to empathize, enables him to provide valuable insights and leadership to businesses facing complex challenges.

 My guest today is Chris Johnson. Chris is the managing partner of Tomorrow Today, a leading AI consulting firm that helps companies harness the transformative power of AI through strategic AI roadmaps and advanced AI implementations. He is also the founder and CEO of ELT, a full-service marketing agency focused on creating meaningful customer experiences based on strategic insights. With 30 years of experience leading clients through technological shifts, including the internet, e-commerce, social media, and digital marketing. 

My guest this week is Dawn Hudson from CEO to CMO, the chairman of the board, her career has spanned high level posts in media, retail, consumer goods, and on and on and on at brands like the NFL, Pepsi, Loews, P.F. Chang's, Nvidia, the LPGA.

My guest this week is Duncan Smith. Duncan is a seasoned media and communications strategist with over two decades of experience in media planning, buying, and agency leadership roles across London, Europe, and New York. Throughout his career, he has led top-tier agencies, spearheading the launch of connection planning departments, managing global multinational clients, and leading winning pitches for well over $4 billion in new business. Duncan's strategic vision, media expertise, and ability to construct communication strategies that deliver against business objectives have been instrumental in rebuilding agencies from the ground up. Currently, he is the Global Chief Product Officer at Journey Further, one of the most admired and culture-focused performance brand agencies in the world.

This week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare workers globally in partnership with UCSF Benioff Children's Hospital, a career highlight she takes immense pride in. 

My guest this week is Eric Danetz. He's the president and founder of Spencer Grace Advisors, a consultancy helping organizations navigate change and achieve growth. Previously, he was the Global Chief Revenue Officer at Reuters, overseeing global sales and customer success. He's also served as the Chief Business Officer at AccuWeather and SBP, and GM at Time Inc. International, where he managed a portfolio of 90 brands in 170 countries. He's held executive roles at Fortune, Money, Alloy Digital, Newsweek, Daily Beast, CBS Interactive, CNET, and more. He's been a board member for the IAB Video, Bite the Block, and Silicon Alley Sports. Finally, he's a proud father of two, one of whom I just learned is a new driver—congratulations! He's an avid traveler, animal lover, and racket sports enthusiast. 

Marisa Thalberg is a globally recognized business strategist and brand-building innovator, known for leading brands like The Estée Lauder Companies, Taco Bell, and Lowe's Home Improvement to new heights of consumer resonance, cultural relevance, and business performance. Inducted into the Forbes CMO Hall of Fame, she also founded Executive Moms, an organization supporting professional women who are mothers. Marisa co-hosts the podcast Brand New Produce with iHeart Media and serves on multiple nonprofit boards, including the Blumenthal Center for the Performing Arts and the MMA Global Board. 

My guest this week is Tim Ringel, a serial entrepreneur with a passion and drive to push past that stubborn status quo. 

He's the global CEO of next gen advertising group called Meet the People. We talked about all sorts of things, including the role of AI in and omni channel marketing. Here's my conversation with Tim Ringel. 

My guest this week is Peter Jung, the CMO of NASCAR. We talked about how the brand is engaging younger audiences, what they're doing to engage audiences around the world, and who the competition for NASCAR.

My guest this week is Ashley Miles, the CEO of Franklin West, a new era business growth advisory and execution firm that is shaping the future of work in the growing on demand economy. The firm was recently awarded by Inc. Magazine and Globee awards for its impact on Fortune 500 companies. Ashley's had an amazing career with stops at many different big brands.