The CMO Whisperer

My guest this week is Billee Howard. She's the co founder and CEO of Brandthro, the only AI research company that scores customer emotion via human input to create the first ever emotional segmentation datasets.

My guest this week, Geoff Cottrill has been everywhere, from Converse to Starbucks, to Procter and Gamble, to Coca Cola, to his current role as Chief Brand Officer at Topgolf.

My guest this week is Nic Chidiac, Chief Strategy Officer for Razorfish, where he oversees brand and experience strategy. He's worked with CMOs from the biggest brands in the world across a wider range of categories, including QSR, travel, tech, automotive and government. Formerly with Leo Burnett, Nic brings a global lens to his CMO perspective as well, having spent his career working across markets in Europe, Asia, the Middle East, and North America. We talk about everything you need to know about working with an agency, how to effectively use AI and what the changing role of the CMO means.

My guest this week is Paul Suchman, CMO of Audacy, a leading multi platform audio content and entertainment company. We talk about what it's like being a challenger brand to enter a market, how to keep that mindset as market leader and what the future of audio looks like (with AI).

My guest this week is Dustin Godsey, the Chief Sales and Marketing Officer for the Milwaukee Bucks of the NBA. We covered a lot of ground in this conversation, including AI in sports teams and Dustin being the first marketing hire for the Bucks, but I was specifically interested in how a CMO of a sports team market a team when they're not doing so well in the standings?

My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world.

At the helm of the iconic priceless platform, he and his team are on the cutting edge of experiential multi sensory marketing for consumers and customers alike. He has extended the reach and impact of the brand by embracing AI and Web3 technologies, while also pioneering new standards in inclusive design.

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My guest this week is Alan Bethke. For over 20 years, Alan has served in various roles for Subaru of America, including his current role as SVP of marketing, where he's responsible for all marketing brands, strategy, media, planning, creative customer experience, corporate comms, and on and on and on.

My guest this week is Marissa Solis. Marissa is Senior Vice President, Global Brand and Consumer Marketing for the NFL, where she leads all global brand and consumer marketing initiatives for the league, including all national advertising, both traditional and digital, in stadium marketing and new fan development.

 My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. 

Richard is currently the chairman and CEO of Inuvo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data, for agencies, advertisers, and partners.

My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.