This week, I sat down with Erin Murray, Owner of the online training business Buns and Boulders.  Erin primarily offers online coaching, both one-on-one and club-based, but has a larger presence as an athlete. She is a professional strongwoman athlete and 4-time World's Strongest Woman, the only person in the sport to win that title across multiple weight classes.
Unlike many elite athletes, Erin did not grow up playing sports; she was introduced to strength training later in life as part of treatment for an eating disorder. What began as a tool for rebuilding her relationship with her body evolved into a lifelong pursuit of strength and performance. After briefly exploring powerlifting and CrossFit, Erin found her home in strongman, where she has worked her way to the highest level over the past 10 years. Today, she brings lived experience and elite-level insight to her coaching, blending performance-driven training with a nuanced understanding of the physical and psychological aspects of strength.

We discussed:
02:06 - The Marketing-Before-Coaching Trap
03:22 - The "Retiring to Serve Clients" Narrative
10:12 - Niching Out vs. Niching Down
12:01 - Empowerment as the Common Thread
18:44 - Starting Clients Psychologically Where They're At
24:17 - People Before Programs
32:31 - Evolution of Your Athletic "Why"
36:54 - Weight Manipulation and Body Dysmorphia
44:30 - The Value of In-Person Coaching
47:12 - Retention Over Acquisition as Business Strategy

Find Erin
Website - https://www.instagram.com/erinmurray.wsw/
IG - @erinmurray.wsw
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Joel Staley, Owner of Total Reset Coaching. He helps business owners, executives, and leaders uncover hidden gaps in their energy, focus, and performance so they can lead their teams, families, and lives at the highest level. Over the years, he’s worked with over 2,000 high-performing men who are already successful on paper, but still feel drained, distracted, or stuck in routines that quietly limit their influence, stamina, and results. His clients don’t just improve their health and fitness, they unlock a new version of themselves: sharper, more disciplined, more commanding, and more capable of handling the pressures of high performance. 

Joel is a pro-physique competitor, author, podcaster, and business owner, and has personally faced challenges that would test anyone’s energy and focus, including surviving late-stage cancer, while still raising a family and running a successful business. Because of this, he coaches from experience, not theory, and knows what it takes to optimize every area of life under real-world pressure. His approach combines evidence-based routines, mental performance strategies, and subtle identity shifts that create lasting change without burnout, gimmicks, or extreme measures. He has seen firsthand how a small set of adjustments, guided by a fresh perspective, can create massive breakthroughs in energy, focus, and leadership.

We discussed
01:08 - Quitting with 10 clients
04:02 - Getting closed hard
10:26 - Delusional belief as superpower
15:42 - Six months of symptoms
22:10 - Getting the diagnosis
31:00 - Business during chemo
34:02 - Community over AI
39:40 - Not the cancer guy
47:03 - 90-day model structure
56:07 - Commitment over programming

Find Joel
Website - totalresetcoaching.com
IG - @joelstaleyfitness
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Hope Agbolosoo, who is a Toronto-based content creator. Hope, born in Ghana, is a former Big Brother Canada contestant who shares his journey of resilience and growth to inspire others. He builds basketball courts in Ghana, creates lifestyle content to help people gain confidence, and believes in making an impact regardless of origins. Through city exploration, travel, fitness, and community service, Hope embodies gratitude and demonstrates that anyone can build a meaningful legacy.

We discussed:
10:13 - Failure to fit in created the ability to connect
14:39 - Opportunities expose weaknesses and reveal strengths
15:20 - Fear of judgment and letting go
18:12 - Imposter syndrome as a lack of preparation
21:46 - Seven-day fast revelation about becoming someone else
25:00 - Environment determines self-recognition
32:09 - Vulnerable content creates meaningful connections
39:40 - Resonance vs trends in content strategy
54:53 - Moving to exercise free will
1:02:18 - Belief as the foundation

Find Hope
Email - [email protected]
IG - @hopefitness
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

Dan is a strength coach, educator, and owner of Ideal Strength LLC, a coaching-focused training business based in the Seattle area. With over 20 years in the fitness industry, Dan specializes in helping coaches sharpen their eye for movement, simplify program design, and apply training principles with real-world context—not just textbook theory.
Through 1:1 coaching, small-group training, and professional education, Dan works with both everyday clients and fitness professionals—many from high-performing, high-stress careers—to build resilient, adaptable strength. His approach emphasizes clarity, intent, and long-term development over complexity for complexity’s sake.
Dan is passionate about mentoring coaches, creating practical educational resources, and bridging the gap between “knowing the science” and coaching effectively on the floor.

We discuss:
01:04 - Dan's 20-Year Coaching Journey
05:29 - Continuous Education and Learning
12:05 - In-Person vs Online Coaching
19:25 - Cueing Strategies and Learning Styles
24:17 - How Long to Coach In-Person First
30:47 - The Hybrid Coaching Model
34:06 - Competition Makes Better Coaches
38:26 - Managing Client Stress and Recovery
50:39 - Building Your Book of Business
52:58 - Listening vs Responding

Find Dan:
Instagram: @idealstrength 
Website: www.idealstrength.com
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

This week, I sat down with Dr Andrew Cook, PT, DPT, CSCS, BFRc, FDN Andrew Cook is a Doctor of Physical Therapy and Certified Strength and Conditioning Specialist. He received his degree in Physical Therapy from Florida Gulf Coast University and his CSCS certification through the National Strength and Conditioning Association. Andrew received his Bachelor's degree in Human Development from Binghamton University, where he was a 4-year starter for the Division 1 lacrosse program. While there, he was named to the American East All-Rookie team and the American East All-Academic Team, and served as a team captain. Andrew took his love of sports and fitness, along with his passion for helping others, and started Cook Performance & Therapy upon graduation. Andrew has worked with clients of all ages and backgrounds. From young athletes to active adults, Fortune 500 clients, individuals looking to avoid joint replacement surgery and those suffering from pain or dysfunction that want to get back to doing what they love. He utilizes hands-on manual therapy, exercise prescription and movement analysis to get you pain-free and performing at your best. He also utilizes Functional Dry Needling, Blood Flow Restriction Training and Instrument Assisted Soft Tissue Mobilization (IASTM).

We discussed
01:37 - Integrated Approach Between Coaches and Therapists
04:56 - Movement-Based Rehab Philosophy
08:27 - Building a Hybrid Performance and PT Facility
33:36 - Limitations of the Insurance-Based Model
37:13 - Functional vs. Arbitrary Progression Benchmarks
25:46 - Assessment Strategies That Inform Training
12:29 - Creating Gaps for Client Autonomy
47:49 - Hiring and Building the Right Team
22:28 - Why Referring Out Strengthens Your Practice
1:00:14 - Payment Structure and Client Commitment

Find Andrew
Website: Www.adaptperformanceandtraining.com
IG - @adaptperformancecenter
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with the Strength Coach and Founder of Hoopie Hybrid, Cody Miller.  Cody and I met in 2010, when we were both working at Robert Morris University and have been friends ever since.  

Cody spent over 10 years as a collegiate strength and conditioning coach before transitioning to tactical strength and conditioning 3 years ago. He runs and lifts (the kids call this “hybrid”) and is training for a 100-mile race in February. He cofounded Hoopie Hybrid with his beautiful wife, Cayt. It launched in January 2024 and comprises online, hybrid training groups and programs. Cody and Cayt enjoy hanging out with their two pitbull mutts, Millie and Ollie, and enjoy going to the beach every spare moment they can.

We discuss:
Cody's career trajectory from college strength and conditioning to the U.S military. 
Using your athletic pursuits to fuel your career. 
True effort comes from finding the extremes in your pursuits. 
Chaos, heart rate and zone training. 
An argument for zone 2 maxing. 
An argument against zone 2. 
Why must you practice what you coach? 
Being fit enough to push aerobic capacity. 
Using training to improve mental resilience. 
Creating wins and handling losses.
Approaching an exercise modality where mechanical failure does not exist. 
The concept of durability and toughness. 
Eye-opening experiences in training tactical populations. 
A common person who can do uncommon things. 
Running won't affect gains… If you suck at both. 
Seasons of life and what's to come. 
Path dependency. 
The Biggest lesson for a young Cody. 
Greatest achievement as a coach. 

Find Cody:
Website - hoopiehybrid.com
Instagram - @hoopiehybrid @cody_hoopiehybrid @cayt_hoopiehybrid
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

In this episode, I sit down with a previous guest of the Podcast—Joe Connolly, the Head Coach for Sports Performance Arizona State University Football.

Joe is a Master Strength and Conditioning Coach (MSCC) who has revolutionized ASU’s sports performance program by implementing individualized, cutting-edge training systems, incorporating advanced technology, and cultivating a dynamic team across nutrition, sports science, and performance. Under his guidance, ASU athletes have achieved notable NFL success, including first-round draft picks Brandon Aiyuk (2020) and N’Keal Harry (2019), as well as other professional players.
Prior to ASU, Joe served as Head Strength and Conditioning Coach at UMass, where he developed standout athletes, including Denver Broncos offensive lineman Elijah Wilkinson and All-American tight end Adam Breneman. Earlier in his career, Joe spent seven years at the University of South Carolina under Hall of Fame coach Steve Spurrier, contributing to six consecutive bowl appearances and coaching 45 NFL draft picks, including 2014 No. 1 overall pick Jadeveon Clowney. He began his career at Harvard, supporting 41 sports programs, and earned advanced degrees in strength and conditioning while competing in weightlifting and strongman events.
A native of Barnstable, Mass., Connolly resides in Tempe with his wife, Shalona, and their two children, Cali and Cade.

We discussed:
02:30 - Motivation to Get Super Lean: Seeking Difficult Challenges
05:03 - Understanding the Strain of Aggressive Fat Loss on Life
08:03 - Joe's Pre-Diet Eating Habits: 100-200g Fat Daily
12:46 - Shock of Eating Carbs & Losing Weight
13:30 - Converting to Tracking: "I'll Never Not Track Again"
16:35 - Birthday Cake Incident: Balancing Goals with Fatherhood
23:12 - Implementing High-Low Training Day Protocol
27:45 - Massive Visceral Fat Drop & Health Improvements
39:42 - Decision to Push Past Sub-10%: "Fuck That, We're Going Eight"
42:08 - People Asking If Joe Was Okay: Identity Shift Struggles
48:47 - "Not as Hard as I Thought It Would Be"
51:00 - Accountability: Getting Up at 3:45 AM Because They Need You
51:52 - Discipline vs. Identity: Who You Are Determines Execution
57:43 - Joe's Goals for Reverse Diet & Looking Forward

Find Joe
Website: http://thesundevils.com/
Instagram: @coachjoeconnolly
X: @Coach_Joe28
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

Paul comes to you with a rare, but soon to be more regular solo Q&A episode of the podcast.

He discusses:

00:01 – Top 5 Questions
00:46 – Knowing vs. Doing
02:27 – Content Pillars
03:38 – Lead Tracking
04:05 – Calendar System
04:20 – Grinding Problem
08:07 – Pricing Strategy
09:21 – Hybrid Practice
10:40 – Value Increases
12:19 – Grandfathered Rates
14:48 – Scaling Readiness
16:18 – Virtual Assistants
21:03 – Starting Over
25:46 – Burnout vs. Growth


Support the podcast:

Sponsors:
•Next Level Strength Co (Code: ONEID):       https://nextlevelstrength.shop/
•X-Factor Labs (Code: ONEID): https://xfactorlabs.in/
•TC Nutrition (Code: TCxONEID): https://tc-nutrition.com/
•Bearfoot Shoes (Code: ONEID): https://bearfoot.store/

Websites:
•Master Athletic Performance (Coaching): www.masterathletic.com
•Coaches Corner U (Mentorship & Education): www.coachescorneru.com

Newsletters:
•MAP Newsletter: https://masterathletic.com/newsletter824861
•CCU Newsletter: https://coachescorneru.com/newsletter-4569

Socials:
•Instagram: https://www.instagram.com/pauloneid/
•Facebook: https://www.facebook.com/paul.oneid.5
•LinkedIn: https://www.linkedin.com/in/paul-oneid-a92b64113/
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

Today I sat down with Tomasz Deren, who is a military strength and conditioning specialist, hybrid athlete coach, and ultra-endurance athlete with nearly two decades of experience building resilient, high-performing humans. He holds a Master’s degree in Physiology, is an Exercise Physiologist, and has spent over a decade working within the Canadian military, coaching everyone from everyday service members to elite tactical athletes. He’s also a two-time finisher of 100-mile ultramarathons, a former gym owner, and a lifelong strength athlete who believes performance should never come at the expense of durability, leadership, or family. Tomasz is the founder of The Warrior Collective and co-host of The Warrior Collective Podcast, a training philosophy and community built for those who lift heavy, run far, and refuse to separate strength, endurance, and aesthetics. His approach is battle-tested and science-backed—no gimmicks, no fear-mongering, and no random intensity. Whether working with soldiers, busy professionals, or competitive hybrid athletes, Tomasz focuses on building people who are harder to break, capable under fatigue, and disciplined in both training and life. At the core of his work is a simple belief: real fitness should make you more useful, more resilient, and better equipped to lead—on the battlefield, in the gym, and at home.

We discussed
00:05 From Insurance to Online Coaching
05:00 Injury Reconditioning to Officer Development
15:00 Opening and Closing a Successful Gym
24:00 From Powerlifting to Running
25:00 Why Ultra Running for a Strength Coach
32:00 Identity Tied to Process Is Antifragile
35:00 Two 100-Milers, Two Different Experiences
45:00 Strong Enough and Fit Enough
55:00 Working with the "Show Me" Generation
1:00:00 Authentic Content Creation


Find Tomasz
IG - @the_warriorco
Spotify - The Warrior Collective

__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!

This week, I got to sit down with Edose Ibadin, a coach and a 2024 Olympian for Team Nigeria in the 800m track event, a professional runner for Under Armour who went from being an average college athlete to an Olympian.

We discussed
00:48 - Average to Olympian
02:41 - Speed-Endurance Balance
13:03 - Post-Grad Reality
19:27 - Cultivating Belief
24:42 - Mental Breakthrough
30:31 - First-Person Visualization
35:19 - Process Over Outcome
46:53 - Avoiding Comparison
50:56 - Teaching as Learning
1:00:03 - Be Your Own Fan

Find Edose
Email - [email protected]
IG - @eibadin
__________
Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
__________
-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!