Episode #123 of The Coaches Network Podcast.
THE GUEST FOR THIS EPISODE IS STEVE MARTIN.
Steve Martin is CEO of INFLUENCE AT WORKāS UK office and aĀ Royal Societynominated author who has worked with Dr. Cialdini for twenty years. He is co-author of theĀ New York TimesĀ andĀ Wall Street JournalĀ bestseller āYes! 50 Secrets from the Science of Persuasionā with Dr. Cialdini and Dr. Noah Goldstein and his most recent book is Messengers, 8 Ways to Get Heard. His books have sold in excess of 1.5 million copies.
Steveās work applying influence and persuasion science to business, organizational and public policy has featured in internationally in the press including theĀ New York Times, BBC TV & Radio, Washington Post, Financial Times, Time magazineĀ andĀ The Harvard Business Review.
Steve joins CoachYas to share his insights on the science of persuasion, in this show we discuss:
- Steveās stumble into the science of persuasion?
- What does it mean to be influential and persuasive?Ā
- Strategies for effective communication
- How looking the part can improve the effectiveness of communication
- Plus lots more.
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