Luke Iorio discusses how to use content to grow and build your coaching practice. In Luke's 10 years at iPEC, initially running business, then operations, and then becoming its CEO 5 years ago, iPEC has grown from 5 locations to 17, 1 divisions to 5, and seen its total graduate community grow to over 11,000 across 44 countries. Ask him what he's most proud of regarding iPEC's success, and he'll tell you the people. It's the people that make up our culture, make us a top company to work for in NJ, and that our students rave about. Ask him personally, and Luke will praise his 2 smiling kids, his exceptionally supportive wife (who puts up with his entrepreneurial energy), and tell you to be proactive in keeping your mind, body and soul well because that's what gives you the vitality to live life on fire. Visit: http://www.coachzing.com/podcast